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Mother Plug Music motherplugmusic

This social media campaign aims to raise awareness and drive traffic to Mother Plug Music's website through targeted strategies on Spotify, YouTube, and a mobile site. Utilizing strengths in creativity and dedication, the campaign sets objectives to increase followers and site visits among 18-35-year-olds in Athens.

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Mother Plug Music motherplugmusic

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  1. Mother Plug Musicwww.motherplugmusic.com Social Media Campaign

  2. Situation Analysis • What we are already doing • Who we want to see what we are doing • Why we think they will pay attention

  3. Survey Results • Age • Gender

  4. Survey Results

  5. Competition

  6. SWOT Analysis • Strengths • Dedicated and creative staff. • Creative drive of the site • Weaknesses • Small staff with large workload.

  7. SWOT Analysis • Opportunities • Layout of website • Potential to expand • Staff • Followers • Threats • 36 percent of survey participants find out about local shows through friends, while only 17 percent find out through social media (Facebook).

  8. Goals and Objectives • Goals • Bring higher awareness to the Mother Plug Music brand and to • Drive traffic to www.motherplugmusic.com. • Objectives • To increase awareness among 18-35 year olds in Athens. • To increase followers to 400-500 across chosen social media outlets (Facebook, Twitter, Spotify, and YouTube). • To streamline all social media sites. • To average 50 visits per day to motherplugmusic.com.

  9. Strategy • Spotify • YouTube • Mobile Site

  10. Spotify • Strategy • Tactics • How this accomplishes goals/objectives

  11. YouTube • Strategy • Tactics • How this accomplishes goals/objectives

  12. Mobile Site

  13. Mobile Site

  14. Evaluation • Recommendation/Word of Mouth • Google Analytics • Likes, Shares, Retweets, Subscribers etc. • Engagement

  15. Conclusion • Facebook page • www.facebook.com/motherplugmusic • Facebook profile • https://www.facebook.com/alex.holzworth.9?fref=ts&ref=br_tf • SoundCloud profile • https://soundcloud.com/mother-plug-music • Twitter profile • https://twitter.com/MotherPlugMusic • Spotify channel • https://play.spotify.com/user/12121445298 • YouTube channel • http://www.youtube.com/channel/UCSU77AGmqXmKQWpvHn1-oUw

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