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Marketing & Advertising CAPT Phil Altizer – N9 October 19, 2009

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Calendar for America Navy Recruiting Command. Marketing & Advertising CAPT Phil Altizer – N9 October 19, 2009. CHINFO/Navy Recruiting Partnership. Navy Recruiting has been a stakeholder in Navy Weeks from their beginning It has been a win/win partnership for CNRC and NAVCO

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Calendar forAmerica NavyRecruiting Command

Marketing & Advertising

CAPT Phil Altizer – N9

October 19, 2009

chinfo navy recruiting partnership
CHINFO/Navy Recruiting Partnership
  • Navy Recruiting has been a stakeholder in Navy Weeks from their beginning
    • It has been a win/win partnership for CNRC and NAVCO
      • Builds awareness that helps the Navy Recruiting
      • Recruiters are active participants in building Navy awareness
    • OPNAVINST 5726.8 – helps to make this partnership even stronger
  • “America’s Navy, A Global Force For Good”
    • The Navy Brand Campaign has been launched
      • Represents a single unifying theme for all Navy Personnel
      • Will go a long way to energize and support Navy’s outreach efforts
chinfo navy recruiting partnership1
CHINFO/Navy Recruiting Partnership
  • NRC will continue to support for Navy Week with:
    • Event Marketing Properties (i.e., Flight simulators, Seal Accelerator, Navy Suburbans, etc.)
    • Program Assets:
      • Navy Parachute Team (Leap Frogs)
      • EOD Dive Tank
      • Music for Recruiting
    • Promotional Items
    • Support from local Navy Recruiting Districts
nrc s support of navy weeks in fy10
NRC’s Support of Navy Weeks in FY10
  • The Events Marketing Team, headed by Mr. Cornell Galloway, is ready to support the Navy Week schedule in several ways:
    • NRC’s Event Properties are available through www.navyevents.com
    • Program assets can be scheduled through NRC
    • Promotional items
  • Participating NRDs
    • Act as local liaison for NAVCO/N9
    • Identify COIs in that community and provide appropriate lists
    • Actively participate in Navy Week Event, bringing recruiters to the appropriate events
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