Questionnaire Results Presentation. By Sam Jewiss & Louise Heathorn.
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By Sam Jewiss & Louise Heathorn
The method we chose to use was a questionnaire. We chose to carry out this method because it allows us insight into the views and opinions of our target audience. By gathering this information we can successfully create our media product to a high standard based on the wants & desires of our consumers.We included a variety of questions which were based on all three of our tasks: the music video, digi pack and magazine advertisement. These questions were used to gather necessary information, in which we can use the responses to help us form our media products. In addition to this, we incorporated more personal questions to help us understand our consumers. By asking such questions, it would allow us to learn whether we needed to change any aspects of our plans such as how much we would sell the product.Aims & Purposes
Before we begin constructing our Music Video, Digi Pack & Magazine Ad., we conducted our own primary research – in the form of a questionnaire – to learn and get the preferences of our target audience, ensuring that our media products are successful. By carrying out the questionnaire we were able to fulfill the purpose of aims of finding out the wants and needs of our target consumers. We chose a sample of 20 people and were able to get quantitate data to further turn into easier visual aid, so we can look deeper into the results.
From looking at our audience data, we can conclude that our target audience consists on mainly females from the age group of 16-20 years old. This means that our product will be made to appeal to their nature, however we must take into account that there is also a proportion of people of the male gender & also people outside of the target age group.We gathered information about the consumption habits which gave us an idea of when we would sell the product and how much for, taking into consideration of the employment statuses of the consumers. By doing this we know what to plan for the selling of our music purchase, allowing us to make a suitable profit. Also from this we were able to gather what we would be better off selling eg, a CD or digital download.We asked a variety of questions to learn what the audience would want to see in a music video, ranging from location to actors style to a colour scheme. By this we can make sure our product is the most appealing it can be. Also looking into what types of advertisements and album covers people preferred, we are able to see what would promote our product the most.
After completing our questionnaire, interpreting our results and analysing them through the use of charts and graphs, we have gained a better understanding of what our target audience would want from the media products that we are creating. From this method of primary research, we will create a music video, digipack and magazine advertisement tailored to the needs and demands of the consumer. We have given the opportunity to others to tell us what they want to see, and we aim to provide this within our work to achieve the most successful media product we can. We will make sure we make our products accessible to our audience and appeal to their needs, such as creating a video with the style they like most and taking inspiration from similar style models that they enjoy the most.
Overall, after this primary research we are going to use our new found knowledge to our advantage and create something that will be successful in the media market, giving the consumers what they want.