obj 1 02 what is the impact of sports and entertainment marketing on the economy
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Obj 1.02 What is the impact of sports and entertainment marketing on the economy?. Marketing. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Products. Include both goods and services. Goods.

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Presentation Transcript
marketing
Marketing
  • The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
products
Products
  • Include both goods and services
goods
Goods
  • Goods are tangible objects that are useful to consumers.
  • Examples: tennis rackets, soccer balls, uniforms.
services
Services
  • Services are intangible and include tasks or acts performed for a customer for a price or fee.
  • Examples: Going to a Broadway play or to a NASCAR race.
sports marketing
Sports Marketing
  • The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
  • Includes sponsorship, endorsements, promotion, and fan clubs.
professional teams
Professional Teams
  • Basketball: L.A. Lakers
  • Football: Carolina Panthers
  • Hockey: Carolina Hurricanes
collegiate and scholastic teams
Collegiate and Scholastic Teams
  • UGA-University of Georgia
  • FSU-Florida State University
  • University of Miami
venues arenas stadiums coliseums speedways
Venues: Arenas, Stadiums, Coliseums, Speedways
  • Verizon Amphitheater
  • Lowe’s Motor Speedway
  • Cricket Arena
commercial facilities
Commercial Facilities
  • Marina Boat Land
health clubs
Health Clubs
  • Gold’s Gym
  • YMCA
  • Triangle SportsPlex
  • Ladies Fitness and Wellness
  • Quincy Roberts’ Elite Fitness Center
recreation
Recreation
  • Aerobics
  • Soccer
  • Basketball
  • Swimming
  • Area parks
camps
Camps
  • Tennis Camp
  • Basketball Camp
  • Soccer Camp
  • Camp Thunderbird
professional individual sports
Professional Individual Sports
  • PGA
  • World Tennis Association
  • PBA
amateur sports
Amateur Sports

AAU-Amateur Athletic Union

agencies
Agencies
  • MLB-Major League Baseball
  • NBA-National Basketball Association
  • NFL-National Football League
  • NCAA-National College Athletic Association
  • SEC
  • ACC
sport support services
Sport Support Services
  • NASCAR Winston Cup Racing Wives Auxiliary
sporting goods industry
Sporting Goods Industry
  • Sports Town
  • Asics
  • Nike
  • Adidas
  • Diadora
sport sponsors
Sport Sponsors
  • Coca-Cola 600
  • Cadillac sponsoring the PGA Tour
  • Wachovia Cup Tournament at Quail Hollow Country Club
sports media
Sports Media
  • Sports Network
  • Fox Sports Net
  • ESPN Radio
entertainment marketing
Entertainment Marketing
  • Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
music industry
Music Industry
  • Maverick Records
  • PSE Records
  • JMG Records
  • Quincy Jones
movie industry
Movie Industry
  • Warner Brothers
  • Disney
  • Actors
theme parks
Theme Parks
  • Six Flags
  • Family Fun Center
  • Carowinds Theme Park
radio industry
Radio Industry
  • FM
  • AM
  • Country
  • Rap
  • Hip-hop
  • Jazz
  • Sirius satellite radio
film industry
Film Industry
  • Sundance Film Festival
television industry
Television Industry
  • Dawson’s Creek is filmed in the Wilmington area
dramatic arts industry
Dramatic Arts Industry
  • Children’s Theatre
  • Adult’s Theatre
  • Belk Theatre
video game industry
Video Game Industry
  • X-Box
  • Nintendo
  • Sony
  • Sega
fine arts and science industry
Fine Arts and Science Industry
  • Smithsonian Museum
  • Mint Museum
literacy industry
Literacy Industry
  • Library
  • Internet
  • Books
casinos industry
Casinos Industry
  • Las Vegas
  • Reno
  • Harrah’s
hobbies craft industry
Hobbies/Craft Industry

Southern Christmas Show

find five examples of each category and identify segment

Find Five Examples of Each Category and Identify Segment

Sports Goods

Sports Services

Entertainment Goods

Entertainment Services

trends in sports entertainment
Sports:

Naming Rights

X-Games

Sport Specific Channels

Entertainment

Internet Web Casts

MP3’s

DVD’s

Trends in Sports & Entertainment
importance of sports and entertainment
Importance of Sports and Entertainment
  • Generates about $213 to $350 billion in revenue.
  • Approximately 95.4 million people viewed the 2009 Super Bowl.
  • The average attendance per NFL game is 66,000.
importance of sports and entertainment1
Importance of Sports and Entertainment
  • In 2000, approximately 16,346,710 people watched a NFL game.
  • The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN.
  • The NBA average is about 16,804 attendants.
  • The average MLB attendance is 20,000,000 per year.
importance of sports and entertainment2
Importance of Sports and Entertainment
  • Over 35 million people visit Walt Disney World each year.
  • The Titanic, the movie, grossed almost $1 billion in global ticket sales.
importance of sports and entertainment3
Importance of Sports and Entertainment
  • Over 95 million American households own a VCR.
  • Over 30 million American households own a DVD player.
  • 68% of Americans subscribe to cable TV.
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