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Greystar Real Estate Partners Bay Area Management, Investment, & Development Overview. 16th Annual Developers Forum Bay Area Apartment Association. Overview.

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Greystar real estate partners bay area management investment development overview

Greystar Real Estate PartnersBay Area Management, Investment, & Development Overview

16th Annual Developers Forum

Bay Area Apartment Association


Greystar real estate partners bay area management investment development overview

Overview

Based in Charleston, South Carolina, Greystar has a presence in over 88 markets nationwide supported by 16 city offices. With multiple lines of business and over 170,000 units managed across the United States, Greystar’s vertically integrated business model leverages expertise across multiple disciplines to provide turnkey solutions and seamless execution. Since inception in 1993, Greystar’sfocus has been solely on multifamily real estate – a focus that is maintained today.

Executive Leadership

Bob Faith

Chairman & Chief Executive Officer

Bill Maddux

Chief Operating Officer

Derek Ramsey

Chief Financial Officer

Stacy Hunt

Executive Director – Client Services

Andrew Livingstone

Executive Director – Real Estate Services

Wes Fuller

Executive Director – Investment Services

Scott Wise

Executive Director – Development & Construction

2


Greystar real estate partners bay area management investment development overview

Structure

“We know the real estate business is cyclical, but our balanced focus on both the service side of the business and the principal side gives us opportunities to grow wherever we are in the cycle.”

GREYSTAR REAL ESTATE PARTNERS

Client Services

Principal Activities

  • 4 Regional offices

  • 16 City offices

  • 70+ Markets

  • 140,000+ Units Managed

  • 4,000 Employees

Property Management

  • National Coverage

  • 15,500 Units

  • $1.5B Managed

  • 25 Employees

  • Expertise across multiple product classes and investment strategies

Asset Management

  • National Coverage

  • 11,500 Units

  • 20 Employees

  • $2.75B Invested since inception

Development

Investment

  • 4,000 Units

  • $350M Development pipeline

  • 15 Employees

  • In-house construction

Transaction Management

Capital Projects

  • National Coverage

  • 20 Employees

  • 81 Acquisitions

  • 52Dispositions

  • Numerous debt and equity relationships

  • 7 Regional offices

  • $250M – renovation volume in last 3 yrs

  • Asset preservation best practices

  • 20 Employees

Residential Types

Market Rate Housing

Student Housing

Senior Housing

Affordable Housing

3


Greystar real estate partners bay area management investment development overview

Clients

Greystar has proven its ability to protect and enhance value for many of the

largest institutional owners in the country.

Organic growth through repeat business, customer referrals, and a reputation as a blue chip organization.

6


Greystar real estate partners bay area management investment development overview

Bay Area Management Presence

Strong Local Presence

  • Tampa Management

  • 24 Properties, 7708 units

    • Lease-ups

    • Renovations

    • Stabilized Properties

Seneca

  • Leadership Team

  • National Division Office

    • Andrew Livingstone

  • SE Regional Office

    • Gary Crane

    • Jim Fawcett-Florida

  • City Office

    • Lori Krull

    • 4 Regional Managers


  • Greystar real estate partners bay area management investment development overview

    Bay Area Development Presence

    Seneca at Cypress Creek – Opened in June 2009

    Seneca at Cypress Creek

    Cypress Creek, Pasco Co., FL

    451 units, 2009, Class A


    Greystar real estate partners bay area management investment development overview

    Seneca at Cypress Creek

    Site Aerial

    Hwy 54


    Greystar real estate partners bay area management investment development overview

    Seneca at Cypress Creek

    • Sustainable Land Plan

    • 28 Acre wooded site – 46% tree save including specimen trees and unique clusters

    • Surface water – Conservation easements for Cypress Creek and critical linkage

    • Protected species – 14 gopher tortoise contained and relocated offsite

    • Property Description

    • 28 Apartment Buildings

    • 3-story garden and townhouse

    • Stucco / Hardi exteriors

    • Direct access garages

    • Screened Lanais

    • Controlled Access


    Greystar real estate partners bay area management investment development overview

    Seneca at Cypress Creek

    • Amenity Package

    • Controlled Access Gates

    • Business Center & Cyber Cafe

    • Game Room with Billiards

    • Resort style pools

    • Outdoor Fire Pit

    • Cabana and grill poolside

    • 24/7 Cardio/Fitness Center w/ Spinning Room

    • Bark Park

    • Plenty of open air space/courtyards

    • Services Included

    • Spot on Maintenance Team

    • Door to Door Valet Trash & Recycling

    • Package Receiving

    • Planned Social Events

    • Pest Control


    Greystar real estate partners bay area management investment development overview

    Seneca at Cypress Creek

    • Clubhouse features

    • Leasing Center

    • Business Center

    • Cyber Cafe

    • WiFi club room

    • Home theater

    • Game Room w/ Billiards





    Greystar real estate partners bay area management investment development overview

    Seneca at Cypress Creek

    • Fitness Center

    • 2,000 SF gym

    • Free Weights, Cardio, Universal

    • Kid’s playroom

    • Wii Fit gaming gear

    • Spinning/group room



    Greystar real estate partners bay area management investment development overview

    Seneca at Cypress Creek

    • Resort-style pool

    • Three deck/water elevations

    • California kitchen, fire pit

    • WiFi and surround sound

    • Screened porch seating area


    Greystar real estate partners bay area management investment development overview

    Seneca at Cypress Creek

    • Diverse Unit Mix

    • One (645 – 981 SF) - 40%

    • Two (947 – 1340 SF) - 46%

    • Three (1321 – 1379 SF) - 4%

    • 2 BR TH (1507 SF) - 6%

    • 3 BR TH (1611 SF) - 5%

    • Modern Features

    • 9’ ceilings

    • Open floor plans

    • Screened in Lanias/Bonus rooms*

    • 42” maple cabinets

    • Kitchen Island/Bar*

    • Wood Plank Floors

    • Black on Black/Silver Metallic* GE Appliances w/Microwave

    • Washer / Dryer provided


    Home of the wow kitchen
    Home of the WOW Kitchen!


    Marketing plan
    Marketing Plan

    • Property Website

    • Marketing collateral

      • Brochures

      • Business Cards

      • Direct Mailers

      • Business Marketing Pieces

    • Print Advertisements

      • Guide Books

      • News Releases

    • Internet sites

      • Apartments.com

      • internet sites affiliated with print advertisers

      • Craigslist.com

      • Social Media campaign –Facebook/Twitter

    • Drive-by appeal

      • Signage (front entrance)

      • Banners on County Line Road

      • Billboard on 54

      • Landscaping

      • Human Directionals

    • Social Events

      • Resident Activities

      • Grand Opening in May 2010

      • Annual Haunted House

      • Pool Parties



    Greystar real estate partners bay area management investment development overview

    50

    46

    31

    20092010

    Average Traffic per month: 105 112

    Average # of NET leases per month: 24 32

    Net Closing Ratios 23% 28%



    Greystar real estate partners bay area management investment development overview

    Seneca at Cypress Creek

    90% Occupancy

    YE 2009


    Mmfi make me feel important

    quotes to live by:

    Prospect

    MMFI - make me feel important!! --------------------------------------------------------------------------

    Customers are the center of the universe. Help them and in turn you’ll be awash with opportunity Sean Storms, TBJ

    -------------------------------------------------------------------

    What TEAM SENECA lives by:

    Price is what you pay, Value is what you GET! Warren Buffett

    Build it they will come, manage it and they will stay!

    Developer!


    Greystar real estate partners bay area management investment development overview

    A Fully Integrated Multifamily Service Provider

    Greystar Real Estate Partners

    4030 Boy Scout Blvd

    Tampa, FL 33407

    Phone: 813/882-8700

    Website: www.greystar.com

    Greystar Real Estate Partners

    18 Broad Street, Third Floor

    Charleston, SC 29401

    Phone: 843-579-9400

    Website: www.greystar.com