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Content: • Introduction • Types of Google Ads • Benefits of Using Google Ads • Disadvantages of Google Ads • Setting Up a Google Ads Campaign • Google Ad Structure
01 Introduction Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users.
Importance of Google Ads in digital marketing Google Ads, formerly known as Google AdWords, can be an important tool for digital marketing because it can help businesses reach a global audience and target specific audiences.
Benefits of Google Ads • Accelerate your website traffic. • Reach your target audience. • Increase your sales. • Control your ad costs. • Improve your brand performance. • Get your company results fast.
Disadvantage of Google Ads: Cost Budget Constraints Competition Time Effectiveness Learning Curve
Google Ads Structure Google Ads structure Campaign Ad Groups Ad Sets
What is Google ads Campaign? A Google Ads campaign is a collection of ad groups that share a budget, location targeting, and other settings.
Types of Google Ads Campaign: • Search Campaign. • Shopping Campaign. • Discovery Campaign. • Display Campaign. • Performance Max Campaign. • Video Campaign. • App Campaign. • Smart Campaign.
Resources for Campaign Management 01 02 03 Google search result Gmail Youtube 04 05 06 Maps Partner Websites Mobile Apps
Top 4 Reasons to Advertise on Google Ads: 01 02 Quick Results Measurable Results Google ads can start generating traffic and visibility immediately. Google ads Provides data on metrics like click through rate and conversion rate 03 04 Better ROI Budget Control Google ads can help businesses increase their return on investment Google ads allows advertisers to set their Budget
How does Google Ads Work? Search Network :The Google Search Network is a group of websites and apps where your ads can appear when someone searches with terms related to your keywords. Display Network:The Google Display Network is comprised of a ton of websites, Google properties like Gmail and YouTube, and apps that can show your display ads to your target audience.
How to set up your first Google Ads campaign Add your business info Select your campaign goal Create your ad Choose your audience and budget Finalise and launch your campaign
What are Google Ads groups? Google Ads groups are organizational units within a campaign that contain related ads and keywords, allowing for targeted and optimized ad management.
Key Features of Google Ads Groups • Organizational unit within a campaign • Contains related ads and keywords • Targets specific keywords • Allows for targeted ad management • Optimizes ad performance within the campaign
Google Ad Sets Google Ad Sets, specifically in the context of Facebook Ads (often mistakenly referred to in Google Ads), refer to a grouping of ads within a campaign. Each ad set targets a specific audience, budget, and schedule.
Overview of Google Ad set • Part of Facebook Ads structure (not Google Ads) • Groups of ads within a campaign • Target specific audiences • Set budgets for each ad set • Control ad schedules within sets
Key Components of Google Ad Sets • Audience targeting settings • Optimization and bidding strategies • Budget allocation per ad set • Performance tracking for each ad set • Ad placement options
Six Important things to know about Google Ads: Ad budget Ad location Ad Quality Negative keywords Ad campaigns Ad headlines and descriptions
Interesting Fact About Google Ads: Google Ads can display ads on over 2 million websites across the Google Display Network, reaching over 90% of internet users globally.
