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Conventionally, radio news shows only have one presenter reading the headlines. We challenged this convention by having two presenters reading the news, whilst still adhering to the typical one reporter relaying the travel news. We also adhered to the convention of using formal language. In terms of local radio conventions, we attempted to give our national stories a local angle, and vice versa: relating our local immigration-based story to the national issue of the CEO of Dominos’ comment about immigration, whilst also maintaining the local aspect with a section of vox pops from local South Cheshire College students. Vox Pops are also generically conventional to local radio, and are therefore another convention that our radio show adhered to. In terms of subverting and challenging conventions, our radio show is aimed at a teenage target audience, this is an unconventional demographic for radio shows and would therefore present a ‘gap in the market’, that Mirror FM would hope to fill. In what ways does the media product use, develop or challenge forms and conventions of real media products?
How does your media product represent particular social groups?What would be the audience for your media product?How did you attract/address your audience? The social group our media product would intend to represent is local to the Crewe and Nantwich area, and would therefore be targeted mainly towards an urban and rural demographic, who are of the skilled and/or lower middle class (part of the C1/C2 demographic), this was proven by our survey, as the majority of the responses showed postcodes in the Crewe or Nantwich area. We appealed to this mix of social groups through a variety of stories, including sports, travel, immigration and music. Furthermore, the middle class aspect of the local audience would be able to identify with the use of elaborate code and formal register that we adopted. Although our stories, especially those about the local football team and national pop star Jessie J would be appealing to teenagers, we also included a travel news update that would appeal to adults, whilst also including updates on the bus route to South Cheshire College, in an attempt to make the travel news relatable to the younger generation that we are targeting. We intended to attract our audience with upbeat musical idents that would appeal to a young target audience, especially when coupled with the dynamic and upbeat presenting and vocal style of one of the news presenters. I personally believe that the low sound quality of our ‘vox pop’ section gave the show a more raw and realistic feel to it, and this aspect of verisimilitude would make the show more entertaining and ‘believable’ to the audience. Overall, we intended to maintain the conventionally professional style that radio shows typically adhere to, whilst also subtly pandering to our younger target audience. Target audience profile Gender: Male or Female Age: 15-19 Interests: Sports(Supports Crewe Alexandra), Listens to mainstream music(Such as Jessie J), Interested in local issues that affect the community Demographic: Working/Middle class
What kind of media institution might distribute your media product and why? There are several different types of media institution when it comes to radio shows. For example, the most obvious and dominant radio institutions include the BBC and its commercial competitors. Commercial radio sells advertising air time in order to gain its revenue, whilst the BBC is funded through license fees. There are also community radio shows, which are run by volunteers and rely on local advertising in order to receive revenue. We decided to make our show a public service broadcasting show, as public service broadcasts can be more speech orientated, and we do not have to pander to advertisers. We believe our primary aim should be informing and entertaining our audience. Furthermore, our show is local, so advertisers may not be interested in such a niche audience. An institution like the BBC is not focused entirely on profit, and would therefore be more inclined to take a risk in comissioning our local show.
What have you learnt about technologies from the process of constructing this product? We learned how to use ‘TASCAM’ recorders whilst undergoing the vox pop section of our radio show. Initially, we used them incorrectly, which resulted in our first few vox pop recordings being inaudible. We learned from this mistake and were then able to hold the recorder the correct distance away from our mouths and the interviewee’s mouths, resulting in relatively clear and audible recordings. We also learned how to use multi-track editing in Adobe Audition, and were eventually able to efficiently edit the layout of our show, being careful to avoid any gaps or ‘dead air’. We were also introduced to 2 new websites: SurveyMonkey and Weebly, we used SurveyMonkey to compose a survey, which we distributed to a number of other Media students via email, and used their responses on our blog. Our blog was created on Weebly, which we used to layout our blog. Initially, composing the blog was difficult, but eventually we learned how to work the user interface of the website. Overall, we learned how to use studio based and portable equipment, and the different approaches needed to make the best of these resources.
Looking back at your preliminary task, what so you feel you have learnt in the progression from it to the full product? Performing the preliminary task was the first time I had been into a studio and recorded myself talking. Therefore I was quite nervous, and I think this showed in the overall quality of the piece. Upon practicing and recording more during the radio show task, I was able to refine my voice more as I became more confident, and eventually began to enjoy recording in the studio. Being confident with recording helped me to have a louder, clearer presenting voice, and also helped with the overall ‘flow’ of the show, as I was able to speak in a more natural and comfortable way, increasing the overall quality of the show. We were also able to plan our script a lot more in the radio show task, which is markedly different from the preliminary task, where we were put into the studio with rather little planning time allowed, this extra planning time also helped to increase my confidence.
Evidence for area of Demographic shown from our survey. This supports that the majority of our listeners are within Crewe and Nantwich, and as a result are apart of the C1/C2 rural and urban demographic
Ages of our audience, shown through our survey. 66.7% of responses were from ages 12 to 17. This is beneficial as its our targeted audience.
