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Beyond CRM Platform VS Application. Platform VS Application. Sales Force Not your grandmother’s CRM …. engagement platform beyond traditional CRM How is it different? Integrates and collects data at multiple touch points, not just one transactional domain

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Presentation Transcript
platform vs application
Platform VS Application
  • Sales Force Not your grandmother’s CRM …. engagement platform beyond traditional CRM
    • How is it different?
      • Integrates and collects data at multiple touch points, not just one transactional domain
      • Engages the target and expands functionality to them - mobile, collaborative, and cool
      • Goes beyond CRM
        • Workflow/Triggers/Reporting/DB
force com
Force.com
  • Build bridge applications to stay aligned with ERP roadmaps
      • Workday – Tuition Benefits example
  • Address the “gap” and reduce proliferation of point solutions apps
    • Student housing selection (future)
  • Emergent database/workflow/reporting needs
  • Reduce security risks and $$ from shadow systems
app exchange
App Exchange
  • SalesForce AppExchange
    • Community and commercial market place
    • Broad range of app capabilities, plug and play,
    • Speed to launch, easy integration, scalable

Is this the new direction (Google AppExchange, SF AppExchange) for innovation and cohesive services?

opportunities
Opportunities
  • SF Higher Ed Advisory Committee
    • Grant project to develop next generation student portal (single pane)
  • Other opportunities for higher edto develop new solutions?
      • Admissions platform
      • Alumni engagement
      • Gamification
      • Others?
challenges and considerations
Challenges and Considerations

Identity Management and MDM

Establishing understanding and a plan of how these systems relate is critical!

Core Apps and Systems of Record

SF Platform and CRM

Enterprise Reporting and BI

challenges and considerations1
Challenges and Considerations
  • Licensing Costs
    • Incredibly cheap to start local/small, incredibly expensive to expand enterprise-wide
    • Can schools work collectively to change the license model?
  • Portability
    • One way path, limited transportability and exits
  • Boil the Ocean vs Grow Organically and Rebuild