Beyond CRM Platform VS Application. Platform VS Application. Sales Force Not your grandmother’s CRM …. engagement platform beyond traditional CRM How is it different? Integrates and collects data at multiple touch points, not just one transactional domain
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Is this the new direction (Google AppExchange, SF AppExchange) for innovation and cohesive services?
Identity Management and MDM
Establishing understanding and a plan of how these systems relate is critical!
Core Apps and Systems of Record
SF Platform and CRM
Enterprise Reporting and BI