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Exploring mHealth

Exploring mHealth. Richard Cockle, mHealth Project Director GSMA. Introductions & Antitrust compliance. All GSMA meetings are conducted in full compliance with the GSMA antitrust compliance policy, which applies during all events to all documents

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Exploring mHealth

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  1. Exploring mHealth Richard Cockle, mHealth Project Director GSMA

  2. Introductions & Antitrust compliance • All GSMA meetings are conducted in full compliance with the GSMA antitrust compliance policy, which applies during all events to all documents • Do not enter into discussions about commercial terms (market/carrier/vendor prices, discounts, commissions, etc) and other business issues of your company • Rule of thumb: do not exchange information in a meeting which you would normally consider a business secret The Antitrust compliance policy is available on the frontpage of the InfoCentre. For more information: dwalsh@gsm.org

  3. Agenda

  4. What is Mobile Health? Solutions across the Patient Pathway Prevention Diagnosis Treatment Monitoring Healthcare Systems Strengthening Emergency Response Healthcare Practitioner Support Healthcare Surveillance Healthcare Administration Source: Touching lives through mobile health, PwC February 2012

  5. Challenges facing healthcare delivery today? • Improve doctor to patient ratioMore self management and self care results in less visits to the doctor • Patient reachRemote monitoring solutions means access to healthcare for patients in less accessible areas • Aging populationsAdds pressure on healthcare systems and increases demand for new simplified solutions in healthcare • Chronic diseasesIncrease in prevalence requires solutions in the areas of remote monitoring and self management by patients

  6. Mobile Health is Here – 800 deployments worldwide Europe 119 Asia Pacific 180 North America168 Africa 257* Lat Am 76 Source: GSMA Mobile Health Services Deployment Tracker August 2012 *Including Middle East

  7. Global Mobile Health business opportunity Forecast global mHealth revenue (US$ Billion) CACR ~ 50% Source: GSMA/ PWC 2012 Source: PWC 2012 Monitoring represents 65% of global revenue opportunity

  8. The mobile health opportunity within the EU mHealth Service Type mHealth Market in EUin 2017 Germany $1.05b Rest of EU $3.3b France– $0.8b Russia $0.8b 6% Italy $0.55b Source: GSMA/PWC 2012 UK $0.4b Due to the long term disease condition in EU, their will be a large opportunity on treatment compliance products and services within the EU region The rising number of chronic disease patients in countries like UK, Germany and France, along with their aging population are expected to drive the take up of monitoring services.

  9. GSMA’s programme entering the 3rd year 2012/13 Market Acceleration • FOCUSING ON MARKET ACCELERATION 2011/12 Capabilities Addressing the existing market barriers and pushing for market acceleration of Mobile Health, where mobile operators play a leading role in creating a scalable and interoperable market 2010/11 Foundation Developing the capabilities and knowledge to be able to accelerate a scalable sustainable market (e.g. reference architecture, evidence guidelines, device regulation) Framing the opportunities and challenges for Mobile Health

  10. GSMA mHealthProgrammeAims • Showcase mobile health solutions and catalyse cross-industry awareness and knowledge • Demonstrate outcomes and impacts on individuals, healthcare systems and society • Foster new relationships and partnering with the healthcare sector and mobile industry • Stimulate scalable, replicable solutions to drive towards interoperability at critical junctions • Promote supportive policy and regulatory principles for growth and innovation • Mission: reduce cost to serve, extend reach and improve quality of care

  11. Connected Living: mHealth Objectives 2012/13 Mission To reduce the cost to serve, extend reach and improve quality of care to patients, by accelerating the development and adoption of scalable and interoperable operator led mobile health solutions Strategic Objectives 2012/13 • Market Acceleration • Increase the number of operator led mobile health trials and service launches that generate clinically relevant evidence and demonstrate the use of operators assets beyond connectivity • Increase Market Pull • Stimulate the demand side of mobile health ecosystems to drive the need for mobile health solutions to be introduced into the market • Promote Operator Assets • Generate awareness by healthcare industry and providers on benefits of operator assets to mobile health solutions, creating the way to more services beyond connectivity in mobile health • Stakeholders Buy-in • Create a favourable and conducive environment for the acceleration of mobile health solutions, by addressing key decision makers (payers, governments and regulators)

  12. Market activation strategy Mission To reduce the cost to serve, extend reach and improve quality of care to patients, by accelerating the development and adoption of scalable and interoperable operator led mobile health solutions Chronic Disease Programme - Diabetes • Over 346 million people worldwide have diabetes, it is forecast to double over the next 20 years. In some regions it already has prevalence levels 20 – 25%.The nature of the disease means that patients require regular monitoring, making it the perfect candidate for mobile health. Operators have identified diabetes as a key area of their strategy and are keen to collaborate to develop scalable solutions with sustainable business models. The aim is to create a Hero programme that can focuses the efforts of the programme, while the background work continues. Bringing operator together to focus on a common goal, including all types of tech SMS – EM Sensor. • High level deliverables • Campaign Vision, scope, objectives; Diabetes summit to agree common approach; 10 operators sign up to running trials Regional Engagement Plans Every region is at a different stage of their understanding and uptake of mobile health. The key stakeholders are different so if the GSMA is to have an impact it will need to tailor its engagements to the specific requirements of the region. The regional plans will be made up of the deliverables contained with tis phase of the project and ongoing activities. Examples: US - End user research, Engagement: Direct with FDA, Continua US policy WG, Continua Tech WG Showcase at HIMSS, etc

  13. First half of 2012/13

  14. Achievements in the last half year - highlights • Technology/Architecture • Development of an landscaping paper – providing a summary of how NFC is been used in Healthcare • Demonstrators of UICC use in Healthcare – Orange – Card Vite, Dialog – USSD access to a medical health record. • Strategy and Markets • Re-launch of GSMA mHealth tracker – Now over 800 deployments worldwide • Creation and launch to operators of the Diabetes campaign and detailed evidence analysis paper published. • Became a consortium member of the future EU eHealth programme United for health – ( 9 Clinical trial programme in 5 countries)

  15. Achievements in the last half year • Regulation and Policy • Develop of an EU medical device regulation paper • Creation of an EU operator task force • Promotion • Showcase stand at WoHIT in Copenhagen (eHealth week) • mHealth workshops held at Connected Living Summits in Korea and Brazil • Mobile operator only round table held in Brazil • Hosted a mHealth webinar – ‘Evidence generation for Mobile Health’

  16. Plans for the rest of 2012/13

  17. Milestones for the rest of 2012/13 • Technology/Architecture • Promotion of mobile operator assets for use in mHealth solutions • Advocating of healthcare standards use on mobile device • Strategy and Markets • Public launch of GSMA Diabetes campaign (WGs in Middle East, Asia, and Lat Am) • Creation of a showcase for mHealth in Catalonia • Stimulation and support of live mobile operator lead mHealth solutions • Regulation and Policy • Develop of an EU position paper on medical data privacy and security • Participation in the EU DG SANGO mHealth working group • Social and economic benefits analysis of mHealth in the EU • Latin Am Medical Device Regulation Analysis

  18. Milestones for the rest of 2012/13 • Promotion • Showcase of global mHealth solutions at mHealth Summit Washington • Showcase of mobile technology at Medica • Publication of End User research (US, Brazil, China and India) • Promotion of mHealth events at Mobile World Congress • Connected living workshop showcasing the benefits with DG Connect

  19. Consideration for today • In your opinion what is the key items that will drive adoption of mHealth within 2013? (Barriers or Opportunities) • What is the biggest challenge facing your organisation to enable it to make a success of mHealth? • What do you think the GSMA could do to support the realisation of the mHealth opportunity?

  20. Telenor :OngoingmHealth work and research Trond-Are Bjørnvold

  21. What are the current issues? Healthcare and Mobile industries can offer better and value added services if collaboration between the two industries is achieved • Fragmentation versus Interoperability • Current solutions are limited to “one solution, one device”. Scalability can be reached if systems are developed in a interoperable way • Harmonised Regulation • Regulation on medical devices vary between countries and regions, it needs to be harmonised • Understanding the End User of mHealth • The needs and requirements of end users need to be addressed to create a market pull for mHealth services

  22. For more information Events: • Medtech Forum, Brussels 10-12 October • Medica, Dusseldorf 14-17 November • mHealth Summit, Washington 3-5 December • Mobile World Congress, Barcelona 25-28 February 2013 • Tools: • Device Listing www.gsma.com/connectedliving/?p=627 • mHealth Deployment Tracker www.mobilehealthlive.org/mhealth-tracker/ • Evidence Knowledge Bank www.gsma.com/connectedliving-mhealth-evidence-knowledge-bank/

  23. Back up slides

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