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Comprehensive Marketing Strategy for Agricultural and Brewery Advertising in FY09

This document outlines the marketing timeline for Q1 to Q4 FY09, focusing on the advertising strategies for the agricultural and brewery sectors. Key initiatives include the finalization of advertisements for Drinktec pre-show trade publications and populating the F&B website with white papers and QBRs. Plans also cover the production of exhibition stand posters, development of wireless application brochures, and ongoing press releases targeting industry editorials. Notable events include Drinktec in Munich and WWFE in Chicago, alongside comprehensive sales training sessions in China and Eastern Europe.

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Comprehensive Marketing Strategy for Agricultural and Brewery Advertising in FY09

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  1. FY09 Marketing Timeline Auth: Nell Burden Q4 Q3 Q1 Q2 Advertising Finalise agri and brewery advertisements Drinktec pre-show trade publications Advertising agri & brewery trade publications (regions TBD) Web Populate F&B website (QBRs / White Papers) Posters for exhibition stands (similar to RMT agri) Wireless for brewery & agri application brochures Collateral Killer applications, QBRs Press pack Foodtech/Packtech Press pack Drinktec Public Relations Editor interviews Drinktec Exhibition Ongoing press releases /editorials – target 2 per month Events Prodtech, Moscow, Russia, March Drinktec Exhibition Munich, 14 – 19 Sep WWFE, Chicago28-31 Oct Foodtech/PacktechShanghai, China, May Sales Communications Sales training Session brewery, agri beverage, China Sales training Session brewery, agri, beverage, E Europe Segments & regions TBD following research Brewery Agri-business Beverages All Segments

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