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FIN 680D/ FIN 360A MAR 680V/ MAR 356E/ INB 670C Fall 2008. Market Orientation in India Financing & Marketing Implications. Pradeep Gopalakrishna P.V . Viswanath. Course Focus.

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course focus
Course Focus
  • This course will look at the evolution of companies in India as the country moves towards being a more open and market-oriented economy.
  • We will look at the changing financial framework in which these firms operate; how it has helped, hindered and changed firms' strategies.
  • In particular we will look at the move from a planned economy to an economy driven by consumer and investor needs and demands
course focus1
Course Focus
  • We will also look at how India is preparing to be a future economic power,including the challenges and opportunities facing Indian leaders.
  • Infrastructure, both financial and physical will be addressed.
  • Students will visit firms in several industries, financial institutions, cultural and historical sites, and business schools.
  • General Introduction
    • India – History and Culture
    • India -- Economy
      • Themes
        • Economic Resurgence post-1991
        • RTI
  • Financial Infrastructure
    • Visits: National Stock Exchange, Reserve Bank of India
    • Companies: Goldman Sachs, Bharat Heavy Electricals (BHEL)
  • Physical Infrastructure
    • Visits: Federation of Indian Export Organizations, Special Economic Zone: Mindspace
    • Companies: Jet Air
  • Marketing
    • Companies: Mode Research/ GFK Research (Mkt Research), Dentsu (Ad Agency)
topics industry studies
Topics: Industry Studies
  • Retail
    • Visits: Pantaloon, Subhiksha
  • Aviation
    • Companies: Jet Airways
  • IT/ BPO
    • Companies: TCS, Infosys
  • Manufacturing
    • BHEL
  • Bombay
    • National Stock Exchange
    • Reserve Bank of India
    • Federation of Indian Export Organizations
    • Jet Airways
    • Mode Research/ GFK Research (Mktg. Research)
    • Pantaloon (fashion outlets and other retail)
  • Bangalore
    • Infosys
    • Tata Consulting Services (TCS)
    • Goldman Sachs
    • Subhiksha
    • BHEL
    • Dentsu Advertising
    • Indian Institute of Mgmt/ Technology (IIM/ IIT)
course structure
Course Structure
  • We will have online discussions based on texts throughout the term.
  • In addition, we will, tentatively, have five in-class meetings:
  • Oct. 6Oct. 27Nov. 10Nov. 24Dec. 1
course requirements
Course Requirements
  • Participation in Online Discussions
  • Report on a topic of choice (to be selected with me) and powerpoint presentation on Dec. 1 (for graduate students only)
  • Brief write-up (about two pages) on the trip as a whole plus more focused descriptions of two specific visits, not in the same industry/area (two pages per visit).