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Delivering solutions through creative on the ground partnerships and pioneering policy design.

Delivering solutions through creative on the ground partnerships and pioneering policy design. We already receive too much information. Strategies to overcome these barriers. Communication Commitments Prompts Norms Incentives Build Community (Make it Fun!). People act when.

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Delivering solutions through creative on the ground partnerships and pioneering policy design.

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  1. Delivering solutions through creative on the ground partnerships and pioneering policy design.

  2. We already receive too much information

  3. Strategies to overcome these barriers Communication Commitments Prompts Norms Incentives Build Community (Make it Fun!)

  4. People act when • They are aware of an issue • They feel it affects them personally • They can do something about it

  5. A 10 STEP PLANNING PROCESS FOR PUBLIC RELATIONS • Institutional mission statement & goals • Public relations goals stemming from the above

  6. Behavior / Demand Reducing use of fossil fuels Financing Workforce

  7. A 10 STEP PLANNING PROCESS FOR PUBLIC RELATIONS • Publics (internal, external) by priority • Opinion Leaders in each public • Desiredbehaviors (objectives): things they can do, things we hope they will not do. Specific. Measurable. Achievable. • Research: what do we know, what do we need to know

  8. A 10 STEP PLANNING PROCESS FOR PUBLIC RELATIONS 7. Barriers: structural difficulties that need to be overcome • Strategies, theories, tactics relevant to planning activities to reach & build positive relationships with each public • Budget: manpower, mind power, machinery, money 10.Evaluation: how will we know we achieved objectives?

  9. Thank you! Roger Stephenson, APR rstephenson@cleanair-coolplanet.org

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