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Nike Plus Technology

Nike Plus Technology. Johnny Dee. Nike Fuel Band. This band records activity and wirelessly synchronizes it to any Apple device Tracks calories Burned Nike Fuel Points earned Rewards and achievements The Band alerts you when you reach your daily goal. Nike Fuel Band. Nike+ Running.

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Nike Plus Technology

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  1. Nike Plus Technology Johnny Dee

  2. Nike Fuel Band • This band records activity and wirelessly synchronizes it to any Apple device • Tracks calories Burned • Nike Fuel Points earned • Rewards and achievements • The Band alerts you when you reach your daily goal

  3. Nike Fuel Band

  4. Nike+ Running • Community of runners • Create paths that are shared online • http://nikeplus.nike.com/plus/places/#/Explore/32.7738343/-117.1853064/9 • Earn Nike Fuel Points • Tracks miles ran and time ran • The device used is a chip in a shoe or a watch

  5. Nike+ Running

  6. Nike+ Basketball • HyperDunk shoe • Nike Sensor- Vertical leap/ Quickness/ Nike Fuel Points • Dunk competition • Send in video of a dunk with the Nike+ measured vertical leap and Fuel points • http://www.nike.com/us/en_us/c/basketball/nike-basketball-hyperdunk-plus

  7. Nike+ Basketball

  8. Nike+ Programs

  9. Nike+ Goal • Create a community of people who enjoy being active • Competition • Accountability • Rewards and achievements

  10. Nike+ Issues • The sensor is not always accurate • It is worn on the wrist • Tends to measure wrist movement better than body movement • One user gained more Nike Fuel points eating pizza than walking up stairs • It’s a 1st generation product

  11. Conclusion • Nike+ is revolutionizing the way people exercise • This band encourages and motivates people to be active • It is a hot product that is selling very well • http://nikeplus.nike.com/plus/

  12. References • http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing/ • http://www.nike.com/us/en_us/lp/nikeplusfuelband • http://www.nytimes.com/2012/07/29/technology/nike-fuelband-tracks-physical-activity-inconsistently.html • http://support-en us.nikeplus.com/app/answers/detail/a_id/25252/p/3169,3700 • http://www.wired.com/medtech/health/magazine/17-07/lbnp_nike?currentPage=all

  13. The End

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