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HOT. &. COLD. = Extending one single sense in high definition. Inviting participation = of multiple senses. MEDIA. Marshall McLuhan Anne Surber MAT 103. Hieroglyphics Lack of articulated expression encouraging tribalization. HOT. VS. COLD. Phonetic Alphabet

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Presentation Transcript
slide1

HOT

&

COLD

= Extending one single

sense in high definition

Inviting participation

= of multiple senses

MEDIA

Marshall McLuhan

Anne Surber

MAT 103

slide2

Hieroglyphics

Lack of articulated expression

encouraging tribalization

HOT

VS

COLD

Phonetic Alphabet

Articulation of expression through the printed word

discouraging tribalization

slide3

Stone

Heavy and unwieldy media

that binds time and unifies people

HOT

VS

COLD

Paper

Quick and dispersible media,

enabling individual expression

slide4

Telephone

Ear is given meager information with

ample opportunity for participation

HOT

VS

COLD

Radio

Ear is given absolute information without

possibility of participation

slide5

Cartoon

Limited visual information

is provided

HOT

VS

COLD

Photography

Abundant visual information

is provided

slide6

Television

The senses interpret and

add to the visual information

HOT

VS

COLD

Film

The senses are engulfed by the

visual information

slide7

Speech

Little information easily filled

in by the listener

HOT

VS

COLD

Typography

Abstract visual intensity creating

extreme individualist patterns

slide8

Lecture

Little participation from the audience

HOT

VS

COLD

Seminar

Heavy participation of the audience

slide9

Native

Unified oral but illiterate culture

HOT

VS

COLD

City Slicker

Individual and literate mechanical culture

slide10

The Waltz

Fast mechanical dance of

pomp and display

HOT

VS

COLD

The Twist

Chatty form of improvised gesture

and individualism

slide11

Stockings

The eye must act as a hand

filling in the completed image

HOT

VS

COLD

Nylons

All the information available, the eye

cannot fill in more of the image

slide12

Sunglasses

Creates an inaccessible view

HOT

VS

COLD

Glasses

Intensifies the outward-going vision

slide13

“Tribal, traditional oral culture that invites participation and provides unification” ~Walter McLuhan

HOT

Hieroglyphics

Stone

Telephone

Cartoon

Television

Speech

Lectures

Native

The Waltz

Fishnets

Sunglasses

Oral Culture

&

COLD

Phonetic Alphabet

Paper

Radio

Photography

Film

Typography

Seminars

City Slicker

The Twist

Nylons

Glasses

MEDIA

“Intensity and high definition producing specialism and

fragmentation In living” ~Walter McLuhan