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DR-EXPO 2008 Toronto, Ontario The Business Perspective of DR REGEN Energy Inc. Mark Kerbel

How to Approach Demand Response Implementation. DR-EXPO 2008 Toronto, Ontario The Business Perspective of DR REGEN Energy Inc. Mark Kerbel President / CEO 416.934.1040 ext. 21 Mark.Kerbel@REGENenergy.com. What is Demand Response?. Management of electrical consumption

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DR-EXPO 2008 Toronto, Ontario The Business Perspective of DR REGEN Energy Inc. Mark Kerbel

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  1. How to Approach Demand Response Implementation DR-EXPO 2008 Toronto, Ontario The Business Perspective of DR REGEN Energy Inc. Mark Kerbel President / CEO 416.934.1040 ext. 21 Mark.Kerbel@REGENenergy.com

  2. What is Demand Response? • Management of electrical consumption • Active alleviation of grid stress • Load Shedding during peak demand periods Decreased Grid Stress Demand Response Financial Incentives Controlled Load Shedding / Balancing

  3. The Shocking Truth… DR is more than a “nice to have”, it is a necessary tool for a reliable grid • It is estimated that a 5% lowering of demand would result in a 50% price reduction during the peak hours of the Californian electricity crisis in 2000/2001. • If demand continues to grow unabated, to meet future demand will require 1,300 new power plants supplying 400 GW by 2020. • It’s not just big corporations driving up demand… It’s you too! Source: Schneider Electric and Peter Schwartz & Associates 2008

  4. Developing a Comprehensive Energy Strategy is useful for all corporations, well beyond DR alone

  5. Eliminating complications are key to customer acceptance Demand Response Should Be: Demand Response Implementation: • Easy • Simple • Reliable • Manual Demand Response Actions • Automated Demand Response Systems

  6. Pros and cons exist for different DR implementation methods Manual Methods Automated Systems

  7. Real-Time Control and Reporting down to the level of each load is a “must have” to confirm activity

  8. From Theory to Practice: Consumers are more likely to accept DR if it is simple, quiet, unobtrusive Top 3 consuming load types Principles to Shed by: HVAC easiest to shed to avoid noticeable disruption Avoid thermostat setbacks that can induce unnecessarily high peaks Occupant comfort can be reasonably maintained if “dialing down” duty cycles • HVAC • Lighting • Refrigeration

  9. EnviroGrid™ captures the simplicity and features that drive customer DR acceptance

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