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Shifting Perspectives: Ads Then and Now

Explore how advertising lenses influence our perceptions and actions over time. This analysis contrasts a 1950s advertisement with a modern one, examining how societal values and contexts shape our understanding. In the mid-20th century, viewers had different priorities and perspectives that would have influenced their reactions to ads. Today’s audiences, shaped by contemporary issues and knowledge, might respond differently. Join us in discussing how these advertising lenses have evolved and how they continue to affect consumer behavior.

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Shifting Perspectives: Ads Then and Now

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  1. How Lenses Shape Our Actions

  2. Consider this ad from the 1950’s:

  3. In the 1950’s, through what lenses might the audience have seen this ad? Have our lenses changed?

  4. In the 1950’s, how may this ad have affected people’s actions? Would the same actions happen today?

  5. Consider this ad from the 1950’s:

  6. In the 1950’s, through what lenses might the audience have seen this ad? Have our lenses changed?

  7. In the 1950’s, how may this ad have affected people’s actions? Would the same actions happen today?

  8. Consider this modern day ad: 

  9. Through what lenses might we view this ad? Would the lenses have differed in the 1950’s? What actions might people take?

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