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Trauma Healing Project

Trauma Healing Project. Marketing Plan, 2014. Organizational Review. Founded in 2003 by a group of students, survivors, professionals, and other community members P rovides help and resources to people who have been a victim of violence and other trauma

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Trauma Healing Project

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  1. Trauma Healing Project Marketing Plan, 2014

  2. Organizational Review • Founded in 2003 by a group of students, survivors, professionals, and other community members • Provides help and resources to people who have been a victim of violence and other trauma • Goals are to provide safety, healing, liberation, and justice to people who are affected by trauma • Provides classes, such as yoga, and workshops, where people are able to express their experiences creatively.

  3. Raising Awareness & Raising Funds • Nobody knows about THP • Location in suburbia separates it from campus and downtown • Three strategies will help THP grow its audience and stay in business

  4. Marketing Strategies: Social Media • Facebook • 406 “Likes” • Consistently updated with posts either advertising events or calling for volunteers • Twitter • Only 15 followers • Following around 25 other accounts • LinkedIn • Currently, no account

  5. Marketing Strategies: Guerrilla Marketing • Chalking • Strategically placed on campus • Different target demographic • Things to consider: • Campus rules regarding chalking • Yoga flash mobs/open mics • Campus & downtown • Wider range of people • Things to consider: • City regulations

  6. Marketing Strategies: Crowdsourcing • This past year, THP only raised $12,500 out of it’s target of $20,000 • Giving members the option to take free or discounted classes has hurt THP’s operational budget • Kickstarter campaign to raise $10,000 to stay on its feet • Rewards include free sessions, bumper stickers, t-shirts, a reception, your name on the donor wall, etc. • Life of a Kickstarter campaign is 30 days

  7. Timeframe

  8. Timeframe

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