The Challenges of Mass-Digitisation. Brenton Lovett Wizard Information Services. Agenda. Managing Media Assets Realising Media Asset Value Mass-Digitisation The Challenges The Solution Demo Questions. What is an Asset?. Definition of an Asset: You know you own it
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Definition of an Asset:
Form of a Media Asset:
Re-using, re-purposing and re-selling your content effectively and efficiently implies:
A unified approach to analogue and digital media makes mass-digitisation much less of a challenge!