Balanced Scorecard for Aurum Intl

1. Balanced Scorecardfor Aurum Intl Aurum International April 2009

2. Aurum International Overview Aurum International sells products in 180 countries and has operations in 60 countries. Aurum International is the 3rd largest Consumer FMCG company having turnover of $20bn. Aurum International Vision Statement: Our passion is to improve peoples lives in little ways that make a big difference. We want to understand the everyday irritation that drive you nuts. We want to develop ever better household cleaning , health and personal care products that solve those problems, make you life easier and earn your trust and loyalty. That’s what drives us and keeps our business growing. Our power comes from our people, our brands and our focused strategy. Together they enable us to drive growth and profits harder. …and our purposes is to create shareholder value. Types of Products • AI – Personal Wash ( Soaps, Shower Gel hand Wash) • AI – Antiseptic Liquids • AI – Dishwashing • AI – Room Freshners • AI – Detergents

3. “Our Strategy is to deliver above Industry Avg Growth by maintaining a high level of product innovation to deliver better solutions to consumer & constantly update our product Portfolio” Convert this growth into higher profit & cash flow growth with emphasis on increase in GM through better product mix & cost optimization We want to continuously reaffirm & give best returns to our Shareholders Aurum International Strategy Aurum International

4. Developing Markets Middle East and Africa contributes 4% of the global business, Growing at a pace of 40% YOY since last 2 years. Developing markets doubles the T.O in every three years. Sourcing & Inventory for Developing Markets AI sources its products from across the globe essentially from the near factory location and works on OEM supplies thereby reducing its working capital and increase cash flows by forward credit from suppliers. Market Share – Developing Market March’09 Market share is 12% in representative categories. Distribution network – Developing Markets AI has 60 distributors in 12 countries and trades brand in 8 countries. Credit line extends upto 60days to support expansion and sales. Average margin for distributor is 15% to 20% based on Inventory carrying days Aurum International Overview Aurum International Let us see how we could arrive at a BSC for a FMCG based Co..

5. Customer Financial Internal Processes Learning and Growth Aurum International Balance Scorecard Particulars In order for a business to keep track of their set strategy, all four particulars of the balanced scorecard must be analyzed. Each element can be viewed as being interconnected… Strategy and Vision

6. Aurum International • Balanced Score Card Of Developing Markets

7. Objectives Of developing Market Aurum International Capture substantial market share Objectives Of Dev Mkts Increase growth through Geographical Expansion Increase & expand with new Consumer Base Over all to increase targeted Gross margin & Profitability

8. Balance Scorecard for Aurum International: Dev Mkts Learning & Growth Speed up NPD Pipelines Timelines for New Markets Employee Retention Aurum International Customers Financial Internal Processes Increase in Frequency Of Purchase Revenue Growth Innovation of products/Range Management Geographical Exp Manage Product Mix & cost Optimisation Gross Margin Optimal use of facilities Market Share Optimize Cost of Entry to New Mkts Activities to Drive weighted & Numerical Distribution Bring in consumer &Shopper insight Sales per Employee Employee Trainning,Negotiationskills & Knowledge Transfer Inventory Mgmt Negative Working Capital /Cash Flow

9. Balance Score Card – Developing Markets

10. Thank You “Together” Let us “Succeed”!!