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Fundamentals of Entrepreneurial Management Series. Workbook 1: Crafting Your Value Proposition Workbook Template. Company: <Enter your company name here> Last updated: <Enter the last update date here>. Activity 1: Describe your idea. Write a brief response to the following questions.
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Company: <Enter your company name here>
Last updated: <Enter the last update date here>
Write a brief response to the following questions.
List 15 to 20 values you derive from buying or doing things. Then create a short list that most accurately describes the value your product offers your customers.
Review your answers to the following questions. Label each answer as Fact (and list the accompanying evidence) or Assumption (if you don’t have any evidence at this stage).
List the assumptions you made in Activity 3, and then answer the following questions.
Gather answers to the following questions.
On the basis of the information in the previous checklist and the assumptions described in slide #5, prepare the questions and issues to address in your interview guide:
Evaluate the results of your test.
Write a brief description of the specific problem your target customers face, as well as the impact of the problem and its pervasiveness. Include the following information:
Create a list of target customers on the basis of the customer interview.
Address the following points to create a day-in-the-life scenario.
Write a statement that describes your product vision, which identifies one or more of the following:
Describe the key aspects of your MVP for which you are currently seeking market feedback.
Answer the following questions after testing the MVP.
Ask your team to help you answer these questions.
Use the following template to create your value proposition.
For (target customer)
Who is looking for/challenged with (describe specific problem)
We have developed (type of solution, maybe a word or two about how it works [e.g., fast-working, easy-to-use, cost-effective])
That helps/generates/creates/saves/improves (or any other benefit)