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“ E-commerce Strategies for Development ”

Joint UNCTAD- UN ESCAP Asia-Pacific Regional Conference Bangkok, 20-22 November 2002 United Nations Conference Center. “ E-commerce Strategies for Development ”. Cambodia: E-Commerce Strategies for Development. Leewood Phu NiDA Secretary General www.nida.gov.kh aseanocm@camnet.com.kh.

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“ E-commerce Strategies for Development ”

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  1. Joint UNCTAD-UN ESCAP Asia-Pacific Regional ConferenceBangkok, 20-22 November 2002United Nations Conference Center “E-commerce Strategies for Development”

  2. Cambodia: E-Commerce Strategies for Development Leewood Phu NiDA Secretary General www.nida.gov.kh aseanocm@camnet.com.kh

  3. Contents • Background • Awareness • Definition • Traditional commerce • E-commerce • Challenges • Strategy Natational ICT Development Authority

  4. Background • Formation of the National Information Communications Development Authority (NiDA) August 23rd, 2000 -Chaired by the Prime Minister • e-ASEAN Agreement (4th ASEAN Informal Summit, November 24th, 2000)  Political will to adopt IT Natational ICT Development Authority

  5. Awareness • National IT Awareness Seminar • September 11-13, 2001 • Participated by decision makers (Private & Public) • Simulcasted over National radio and TV networks Natational ICT Development Authority

  6. What is Electronic Commerce or e-commerce ? e-Commerce = Electronic + Commerce Commerce : activities and procedures involved in buying and selling things (Collins) Natational ICT Development Authority

  7. Traditional commerce -buyers see sellers -goods/services are inspected -payments are inspected/verified -warranty for goods/services -warranty for payments Natational ICT Development Authority

  8. Traditional commerce BUYERS SEE SELLERS : -Buyers express interest to buy and have money to pay for goods/services -Sellers express interest to sell and have goods/services to sell -Both Buyers and Sellers agreed on a price Natational ICT Development Authority

  9. Traditional commerce INSPECTION OF GOODS/SERVICES: -Buyers physically inspect goods/services for quality & workmanship Natational ICT Development Authority

  10. Traditional commerce INSPECTION/VERIFICATION OF PAYMENTS: -Sellers physically inspect/verify payments Natational ICT Development Authority

  11. Traditional commerce WARRANTY FOR GOODS/SERVICES: -Sellers warrant that goods/services are good and in superb condition Natational ICT Development Authority

  12. Traditional commerce WARRANTY FOR PAYMENTS: -Buyers warrant that payments is good/genuine Natational ICT Development Authority

  13. e-commerce -buyers see sellers -goods/services are inspected -payments are inspected/verified -warranty for goods/services -warranty for payments THROUGH A WEBSITE ON A 14” CRT Natational ICT Development Authority

  14. e-commerce BUYERS SEE SELLERS : -Buyers must be assured that the site is genuine and have genuine goods/services to sell -Sellers must be assured that buyers accessing the site have money to pay for goods/services -Price protection/guaranteed for both parties Natational ICT Development Authority

  15. e-commerce INSPECTION OF GOODS/SERVICES: -Buyers must be assured of the standard quality & workmanship for goods/services Natational ICT Development Authority

  16. e-commerce INSPECTION/VERIFICATION OF PAYMENTS: -Sellers must be assured of full payments Natational ICT Development Authority

  17. e-commerce WARRANTY FOR GOODS/SERVICES: -Buyers must be assured that goods/services are within standard quality & workmanship Natational ICT Development Authority

  18. e-commerce WARRANTY FOR PAYMENTS: -Sellers must be assured of real and full payments Natational ICT Development Authority

  19. e-commerce DISTRIBUTION CHANNEL: -Both Buyers and Sellers must be assured of the possession of goods/services and payments respectively Natational ICT Development Authority

  20. Challenges: BUYERS SEE SELLERS : -Confidence in the site – trust mark -Cyber law to ensure confidence in the site -Endorsed by government authority (government portal ?) -e-cash/credit verification -Endorsed by government authority (government portal ?) Natational ICT Development Authority

  21. Challenges: INSPECTION OF GOODS/SERVICES: WARRANTY FOR GOODS/SERVICES: -Confidence in the site – trust mark -Endorsed by government authority (government portal ?) Natational ICT Development Authority

  22. Challenges: INSPECTION/VERIFICATION OF PAYMENTS: WARRANTY FOR PAYMENTS: -Instant payment and verification -Public confidence in the bank -Endorsed by government authority (e-banking ?) Natational ICT Development Authority

  23. Challenges: DISTRIBUTION CHANNEL: -Confidence in the distribution channel – trust mark -Endorsed by government authority (government portal ?) Natational ICT Development Authority

  24. Challenges: PUBLIC UNDERSTANDING OF THE INTERNET PUBLIC UNDERSTANDING OF E-COMMERCE AND THE BENEFIT THAT IT WILL BRING Natational ICT Development Authority

  25. Strategy: • Awareness & Assessment • Strengthening existing trade support network • Creating an environment conducive to e-commerce • Start small & scale fast Natational ICT Development Authority

  26. Visit us at www.nida.gov.kh Thank You

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