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Explore the correlation between competition and service quality through the personal perspective of Adrian Payne, the Head of Merger Economics at OFT. Discover evidence, neglected aspects, and future implications in this insightful analysis.
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Servicequality competition Adrian Payne Head of Merger Economics OFT Material represents personal view and not the view of the OFT
Service quality • Neglected • Central • Evidence • Looking ahead
A case of neglect… Price Innovation Brand Service quality
Central to business Service quality Customer satisfaction Profitability Reputation
Service quality is important • ….. in large % of cases • ….. to all aspects of analysis • ….. and to remedies
Evidence…. 1. 2. 3.
Looking ahead… Competition… ce Servi Who Where? Qua y HOW?