RCS with Fabmediatech

1. A Rich New Channel for Brands An Introduction to RCS Business Messaging

2. vfirst.com Consumers are exposed to over 20,000 brand messages a day *Includes ads, Source: AMA, 2017

3. Consumers want to connect with brands - on their own terms SMS Consumers are exposed to thousands of brand messages a day While what they actually want is: Email Personalized Contextual Rich Customer service Direct Mail

4. $ Brands must Over the next five years, $800 billion is going to shift away from 85% of companies that can’t deliver personalized experiences to the 15% that get it right. engage with consumers to stay relevant

5. Where do consumers currently engage? Call Centers Email SMS 60% of consumers will choose to utilize an app over a brand’s website. 77% of consumers choose email over other online channels 98% 79% read rate of consumers would still prefer to talk to a call center representative on the phone 353B apps downloaded worldwide by 2021. Nearly 7 in 10 U.S. adults have made purchases influenced by a company's email 90% opened 3 minutes

6. Imagine a channel built on the strengths of existing channels & consumer’s preferences

7. A new channel for personalized messaging SMS RCS SMS has its limitations: RCS has new benefits: No branding No pictures No video No Read Receipts Limited interaction Full branding Rich pictures High Quality Video Read Receipts with time stamp Suggested Replies Aligned to the GSMA;s Universal RCS Profile ● ● ● ● ● ● ● ● ● ● ●

8. Consumers receive rich, contextually relevant experiences say RCS would make them of consumers find RCS

9. Google is working with the industry to accelerate RCS RCS Interconnec Cloud Hosted RCS Platform Native RCS Client (Android Messages) Jibe Hub

10. Google is partnering with operators to accelerate RCS New Native RCSClient (Android Messages) Hosted RCS Platform RCSInterconnect Hub RCSBusiness Messaging Platform

11. Visualizing RCS Business Messaging Customer Safety & Peace of Mind With Verified sender information Trusted Branding With name and logo Richer Media Easy-to-Use QR Codes Tools for tickets, tracking, & redemptions Images, videos, & GIFs Better Metrics Data including client based DLRs & read receipts Time-Saving Actions Suggested Actions for URL, Map, Calendar, & Dialer Ease for Replying Suggested Replies, customized by brands

12. Trusted Messages Brand Name ● Verified business checkmark Full brand name instead of random ID ● Brand Logo

13. Richer Media High resolution photos, rich cards, and carousels ● Videos, GIFs, and Audio ●

14. More conversational with Suggested Actions Dial Phone Number Opens dialer with prespecified number Open URL Opens link in web browser or deep links into an app (with app’s icon in the button) App Deep Links Move the conversation across to your app as needed Confidential

15. More conversational and easier actions Suggested Action Suggested Reply Tapping replies to the conversation with the same exact text Links out of the conversation, e.g. to the phone dialer with a pre- specified number, calendar, map, or URL

16. Benefits for brands and consumers • Better metrics/data More conversational/interactive ● Delivery receipts Suggested replies Suggested actions AI capabilities ● Read receipts including exact open-time ● ● ● • Trusted messages Richer Media ● Verified business checkmark High resolution photos Videos, GIFs, Audio Solves MMS incompatibility ● ● Full brand name instead of random ID ● ● Customization of color / logo for brand ● ● Brand safety with blocking for unwanted brand

17. Start building now Learn the Technology Influence the Roadmap Be First Be some of the first to launch Give input on new Learn the new features and API features Help prioritize Start building best practices before others features timing Influence Build to your own campaign dashboard and analytics the future roadmap

18. Let’s Talk? sales@fabmediatech.com