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iGOTASPACE.com

iGOTASPACE.com. Why buy when you can rent ?. Rob Breakiron , CEO Damian Clark, CFO Amarinder Chahal , CMO Chris Corder , COO Ella Amory, Director of Strategy . 1. Executive Summary. New online marketplace fulfilling the needs of Chicago residents and visitors

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iGOTASPACE.com

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  1. iGOTASPACE.com Whybuywhenyoucanrent ? Rob Breakiron, CEO Damian Clark, CFO AmarinderChahal, CMO Chris Corder, COO Ella Amory, Director of Strategy

  2. 1.ExecutiveSummary • New online marketplace fulfilling the needs of Chicago residents and visitors • Goal: provide a portal to search, view, and easily rent all kinds of spaces on a transactional basis • Looking for $500,000 in start-up capital to establish our firm: • $350,000 from the 5 founders • $100,000 in individual investments • $50,000 through a small business loan • Competitive advantage: being the sole player in the online space rental market

  3. 2. Vision Statement • Provide the right space at the right time under the right price • Make iGOTASPACE the one-stop shop for the short-term space rental market Chicagoland • Become a household name and leave no space empty • Capitalize on an underserved market: consumers rent and lease for only the amount of time they need a space • Future expansion into other major metropolitan areas in the US (NYC, DC, San Francisco, Boston etc.)

  4. 3. Business Model • iGOTASPACE intervenes to simplify the renting process and takes care of insurance, price negotiations, expertise, cleaning, contracts, and other specific needs • We provide everything renters would need to organize their event, from furniture to music to cooks and wait staff • Renters are not charged to use our site • Revenue generated after the spaces are rented: collection of 10% of the rental cost • We collect a 10% flat fee from the third party business

  5. 4. Competitiveadvantage • Only online platform that offers all kinds of spaces for rent, from parking spaces to event venues • iGOTASPACE guarantees an expertise and provides effective assistance for both owners and renters • Experience rating system: incredible way for members to assess their experience, and for us to reward our members for their loyalty • Everything you need for your event, iGOTASPACE can find it for you: we offer all the additional services somebody may need (chairs, food…)

  6. 5. Survey Key Learnings (1/2) Venue Survey • Over 50% of owners had an available outdoor space • 80% of people would be interested in a website that allows them to search for spaces • 75% of people would be interested in paying to rent someone’s available space • Consumers look for event spaces via emails, Google, Yelp, Craigslist, personal referrals… • Consumers look for value-added services (full bar, audio and visual system, catering…) Parking Survey • 50% of people surveyed park for under $50.00 a month • The spot is included in their rent or on the city streets • Respondents use sources such as Craigslist, the Chicago Reader, and fliers to locate spots • 50% estimated they could earn over $5.00/hour by renting their unused parking space • This same percentage would pay a small fee to advertise their spot

  7. 5. Survey Key Learnings (2/2) • There is a market for iGOTASPACE in the Chicagoland area • BUT we’llneed to extendour business to other areas • We have to focus on spaces more than parking spots to make money • Extra services are the keyof our point of differentiation • iGOTASPACE must targetfamilieswithhighincomesand householdswith 2 cars in priority

  8. 6. Conclusion for our business • Parking is lucrative but remains still the least lucrative • Average cost per parking spot: $10  iGOTASPACE makes $1 on it • Average cost per item (ie space): $900  iGOTASPACE makes $90 on it • Real money is in event, venues, and add-ons

  9. 7. Sales forecast The management team as well as the interns and employees will be in charge of facilitating the sales by reaching out to consumers as well as encouraging them to purchase extra add-ons.

  10. 8. Strategic and financial goals • Positive cash flow with no outstanding debt or investor equity shares within 36 months • More than 80 different key assumptions, taking segmented market growth, pricing, and saturation into account • iGOTASPACE is excited to announce that we have met our strategic and financial goals and have chosen to proceed to the funding stage

  11. 9. Break-Evenanalysis • We estimate a break-even point for our investors at 35.1 months • Faster market penetration and/or a multiple-market expansion after one year will dramatically decrease the break-even point

  12. 10.Legalconsiderations Legal and Insurance Points: • Homeowners will be asked to provide Homeowner’s Insurance • If unavailable, we will refer them to our agent Insurance policies we will obtain: • Basic Business Policy: covers damages or bodily injuries • Errors & Omissions: covers negligence or events other than damage or bodily injuries • Worker’s Compensation Insurance: once we hire employees

  13. 11. Marketing Plan (1/2) Agressive marketing plan in 3 parts: • Step 1: Raising consumer awareness of our unique and innovative marketplace • Step 2: Converting their awareness into utilization by multiplying Calls to Action • Step 3: Encouraging consumer loyalty to iGOTASPACE and developing their engagement to the brand Timeline

  14. 11. Marketing Plan (2/2) Step 1: multiplying our points of contact with our different targets • 360° media plan • 30” radio spots • Newspaper ads: Chicago Tribune, RedEye … • Launching event on April 1st to target influential bloggers and journalists Step 2: multiplying call to actions • Special events: Launching + Summer • Paid Search strategy • Public Relations Step 3: making iGOTASPACE part of its users’daily life • Social media plan (Fb, Twitter, Newsletters) • Tracking and run analytics

  15. 11. InvestorSummary • Real need in the Chicagoland area • 80% of people would be interested in our concept • Competitiveadvantage: the onlyplatformthatoffers all kinds of spaces and all the extra services userscouldneed for theirevents • Legalthreatsreducedthoughpartnershipswithinurancecompanies to cover all kinds of risks in the rentingprocess • Agressive marketing plan to support ourlaunching • PROFITABLE BUSINESS: positive cash flow with no outstanding debt or investor equity shares within 36 months • $100,000 in individual investments needed to complete the $500,000 start-up capital

  16. 11. InvestorSummary Whybuywhenyoucanrent ?

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