Multi-Platform Marketing Campaign Promoting the Brand Presented by SOWN, LLC. Laguna Niguel Expectant Media Group, LLC. Los Angeles, CA 90067
Multi-Platform Marketing Campaign Promoting the Brand
Promoting the Brand Multi-Platform Marketing Campaign The Platforms 1. Franchise Broadcast & Cable Television 2. Interactive Website – Online Engagement 3. Mobile Connectivity – Real Time Notification 4. Social Media – Smart Communication Posting 5. Branded Event Promotional Tour
Franchise Broadcast & Cable Television Promoting the Brand
Franchise Broadcast & Cable Television Promoting the Brand 100,000,000? – Mexican Television Households 116,900,000 - USA Television Households** 200,000,000 – Global Television Households **NielsenMediaResearch 2012
Interactive Website – Online Engagement Promoting the Brand
Multi-Platform Marketing Campaign Promoting the Brand Franchise Broadcast & Cable Television Program: Su Eco Casa – Mi Eco Casa Launch Fall 2015 Window: Weekends 8A to 11P Target Launch Region: Mexico, USA & Eligible Global Regions Program Format: Sustainable Construction/Home Improvement Target Demo: Young Adult 18 – 35; Adults 35 – 54 26 Original Episodes
The Television Programs Mi/Tu Eco Casa Vignette Series “Casa”is a series of series of :30 second mini-episodes providing television viewers with snapshots of the historyand current developments as well as the features andbenefits of the Eco Sustainable Construction space. Vignettes will entertain viewers around the world who dream of experiencing the magic of home ownership—enhanced by the economy, security and convenience of the sustainable model. Launch & Distribution • The vignette series will launch beginning August 2014 on local Mexico and international broadcasting affiliates includingTelevisa, Telemundo, Univision and TV Azteca, FOX, CBS, NBC, ABC. • Additional markets will be added throughout 2014. • Beginning August2014 the vignette series will be seen in major markets throughout the US reaching over ___ million Mexican households and 90 million US television households.
The Television Programs MiEcocasaTuEcocasa Vignette Series MiEcocasaTuEcocasa (“Casa”) vignettes are a companion series of :60 and :90 second episodes now being produced as a ‘Coming Soon’ campaign for the upcoming October 2014 weekly half hour Casaprogram. Both the vignette series and the weekly half hour series feature the life changing benefits of a paradigm shift to eco friendly sustainable housing. Both vignette and weekly series will entertain, inform, inspire and captivate viewers around the world who dream of experiencing the magic of sustainable home ownership—with lasting economic benefits, comfort and security above and beyond what traditional building systems can offer. Launch & Distribution The vignette series will launch beginning August 2014 in North American markets (Mexico and the US) on major network affiliates including ABC, CBS, NBC,FOX, Televisa, Telemundo, Univision and TV Azteca.
Promoting the sponsor brand The Website • The Website, TuEcocasaMiEcocasa.com, is designed to educate viewers and direct the $$ billions in commerce that viewers will spend in real estate, new construction, home improvement, and furnishings toward title and featured sponsors. • The website will be operational in August 2014. Television viewers will be prompted to visit the website as part of the television vignette campaigns now being produced for a August 2014 launch. • Customized Promotions for an image campaign designed to enhance corporate value with name recognition while driving traffic & incremental sales.
The Platforms Promoting the sponsor brandBroadcast television Syndication
The PlatformsPromoting the sponsor brand Customized Web PositioningLocal & National Weekly Half Hour & Vignette Series “Brought to you By…(name of Title Sponsor) www.(sponsor).com”“For company analysis…go to www.sponsor.com”“Companh history…go to www.sponsor.com”
International ChannelsWorldwide Television Exposure MiEcocasaTuEcocasawill be distributed to a Global audience beginning at the MIPCOM International Programming Market in Cannes, France April 2013
National Title Sponsorship Package Television – Half Hour Weekly Available October 2014 1. Fifty two (52) Week Term 2. Dedicated segment in one episode & one repeat 3. Continuing Sponsor positioning in each episode on end credits “Special thanks to our sponsors” 4. Exclusive Category Sponsorship 5. Video and Audio acknowledgements/mentions at opening & closing of each dedicated episode on air 6. For the television episodes: Logo and audio at (a) opening and closing of each episode and (b)commercial break bumpers, e.g. “Casa”is brought to you by….” 7. Logo fly-ins at top and bottom of each episode as well as commercial breaks. 8. On-Air :30 second commercial/s in dedicated weekly episode Sponsorship Cost: TBA
National Featured Sponsorship PackageTelevision – Half Hour Weekly Available October 2014 90+ Million US Television and __+Million MexicanHousehold weekly audience reach • Your Business (Resort, Facilities, Casino, Restaurants, Shopping plus other Amenities) featured in one original and one repeat episode – Total: Two (2) airings in one 52 week season. • Dedicated Episode showcasing sponsor’s history and dynamic future leading the sustainable building revolution. • Broadcast Syndication: FOX Television Stations, Televisa, TV Aztecaplus major Network affiliates • Website: Turn-Key Customized branded campaign Sponsorship Cost: TBA
Television Series Category Exclusivity (One only Title Sponsor per series, one each category of related sponsors per episode) • Presenting Sponsor naming rights: “Casa” is presented by XXXX.” • Prominent positioning of sponsor logo where permissible, including NASCAR sponsorship. • Sponsor spokesperson may appear on camera inside episode • Naming privileges on all collateral and promotional media including radio, print and outdoor. Example: Print ad in newspaper could include ‘burst’ referring to sponsorship – “Watch ‘Casa’ Television sponsored by XXXX.”
Website Sponsorship Levels Bronze • Business Name, Phone Number and Address on Banner Ad specific to Category • Banner Ad energized with Link to Advertiser Web Page • See Sample on website. • Down-Loadable Discount Coupon (measureable results) Investment: Set Up Fee $100 Quarterly $417 ($139 Monthly) Up-Front $517 Subsequent Qtrs $417
Website Sponsorship Levels Silver • Business Name, Phone Number and Address on Banner Ad specific to Category. • Large Photo Ad with ‘MAP IT’ feature • Photo Banner Ad energized with Link to Advertiser Web Page • See Sample on website. • Down-Loadable Discount Coupon (measureable results) Investment: Set Up Fee $100 Quarterly $597 ($199 Monthly) Up-Front $697 Subsequent Qtrs $597
Website Sponsorship Levels Gold • Full Size dedicated webpage (navigated to from ‘View More’ banner) • Flash animation (Up to ten (10), high resolution photos streamed in rotation • Business Name, Phone Number and Address on Banner Ad specific to Category • Large Photo Ad with ‘MAP IT’ feature • Photo Banner Ad energized with Link to Advertiser Web Page • See Sample on website. • Positioning in ‘THIS WEEK’S GREAT DEALS!’ section • Down-Loadable Discount Coupon (measureable results) Investment: Set Up Fee $200 Quarterly $897 ($299 Monthly) Up-Front $1,097 Subsequent Qtrs $897
Website Sponsorship Levels Platinum • Up to :60 second video presentation of Business (production cost optional*) • Full Size dedicated webpage (navigated to from ‘View More’ banner) • Flash animation (Up to ten (10), high resolution photos streamed in rotation • Business Name, Phone Number and Address on Banner Ad specific to Category, i.e. GOLF, DINING, etc. • Large Photo Ad with ‘MAP IT’ feature • Photo Banner Ad energized with Link to Advertiser Web Page • See Sample on website. • Positioning in ‘THIS WEEK’S GREAT DEALS!’ section • Down-Loadable Discount Coupon (measureable results) Investment: Set Up Fee $200 Quarterly $1,197 ($399 Monthly) Up-Front $1,397 Subsequent Qtrs $1,197 *Please ask for production cost quote
Contact Info: Ernest Cartwright Executive Producer (808)343-2707 920 Kline Street, Suite 302 La Jolla, CA 92037 email: email@example.com web: www.escartwright.com