Tumble Weed Bikes® Tyler Wetzel Cameron O’Donoghue Matt Darmofal
Background • Went on Spring Break 2011 to Florida and bought it from a drunk on Miami Beach who was broke and looking for a way to get home. • It’s original name was Sunshine Motor Sports based out of Bodie, Cali • We got home and renamed our company “Tumble Weed Bikes®” as well as relocating if from the ghost town of Bodie to Laramie, Wyoming.
Executive Positions • CEO - Matt Darmofal • CFO - Tyler Wetzel • CTO - Cameron O’Donoghue
Company Information Processes: • Custom Dirt Bike Builds • Custom Parts (Online/Storefront) • Custom Paint • Repairs & Maintenance • Apparel Sales (Online/Storefront) Product Brands: • Fox • Honda • Kawasaki • Suzuki • Yamaha • KTM • Thor • Alpinestars • Icon • Unit • Red Bull • Monster
Customer Demographics • Wide Range of Outdoor/Dirt Bike enthusiasts in Wyoming but, our Market extends to anyone online. • Upper and High Middle class customers come into the store to get know us on a personal level. They bring in their ideas about customizing their bike so we can build their dream bike. • Online customers generally buy spare parts and apparel from our website. They mainly looking to customize their own bike. • Online customers also come to our website to find name brand products
Marketing Mix Storefront: We offer coupons at in store locations for customers who have purchased our products. We sponsor local events and riders. We advertise our on sale items and new items in local newspapers. Online: We use search engine ads, display ads, and sponsorships to reach our online target market. On our website we offer suggestions based on what they are looking at or purchased.
Works Cited Laudon, Kenneth C., and Jane Price. Laudon. Management Information Systems: Managing the Digital Firm. Upper Saddle River, NJ: Prentice Hall, 2002. Print. "Motorcycle Clothing and Apparel." Motorcycle Clothing and Casual Apparel. N.p., n.d. Web. 17 Sept. 2012. <http://www.motorcycle-superstore.com/6/DVG/Casual.aspx>. "Tumbl.in Lets You Stumble upon Links in Your Twitter Timeline, Favorites and Lists." The Next Web. N.p., n.d. Web. 17 Sept. 2012. <http://thenextweb.com/apps/2010/10/11/tumbl-in-lets-you-stumble-upon-links-in-your-twitter-timeline-favorites-and-lists/>.