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Focus on Banca CR Firenze

Quality Assurance in Training and HR Development in the European Financial Service Sector. Athens, 15 th February 2008. Focus on Banca CR Firenze. Gian Luca Miceli - Head of HR Dept. - Banca CRF. Banca CRF Group - History. 1829 - Cassa di Risparmio di Firenze was founded

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Focus on Banca CR Firenze

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  1. Quality Assurance in Training and HR Development in the European Financial Service Sector Athens, 15th February 2008 Focus on Banca CR Firenze Gian Luca Miceli - Head of HR Dept.- Banca CRF

  2. Banca CRF Group - History 1829 - Cassa di Risparmio di Firenze was founded 1992 and 1998 - Becamea Joint-Stock Company and the Banking Group was established 1999 - 2000 - Partnership with SP IMI e BNP Paribas and quotation in the Stock Exchange 2000 - 2002 CR Civitavecchia, Orvieto e Mirandola joined the Group, the shareholding in Findomestic Bancaincreased to 50% 2003 - Reorganization of Sales Division 2004 - CR della Spezia joined the Group 2005 - Investment abroad: acquisition of Banca Daewoo (Romania) 2007 - New agreement: Intesa Sanpaolo acquires the majority of Banca CR Firenze

  3. 7 1 44 56 336 41 63 Banca CRF Group -Figures A growing network in other regions of central -northernpart of Italy and in East Europe • Sales Division: 567 branches (at 30/06/2007) • Financial Advisors: 60 branches (at 30/6/2007) • Market share at31/03/07: • Tuscany: Loans 9,81% - Deposits 15,32% • 1.047.447 customers (at 30/06/07) • Euro 41,14 bln total deposits (at 30/6/2007) • Euro 15,5 bln loans (at 30/6/2007) • ROE : 11,4% (at 30/06/2007)

  4. BANCA CR FIRENZE 400 350 300 250 200 150 MIB BANKS 100 S&P MIB 50 0 2001 2002 2003 2004 2005 2006 18.10.2007 Banca CRF Group -Stock trend Since its IPO, Banca CR Firenze has been one of the best performers compared to MIB BANKS and S&P MIB * * Normalized trend

  5. Know Lead Empower HR as a strategic asset Increase our competitiveness in the market, pursuing the creation of value in the mid – long term the Human Capital of the Group as a strategic asset in achievingbusiness goals

  6. Centrality of competencies/skills Development of a HR management culture Shared Responsibility HR as a strategic asset - Starting Point

  7. Managing HR : an Integrated System

  8. Managing HR : an Integrated System - Roles Functional view(organizational chart – by functions) Professional view(competency model)

  9. Managing HR : an Integrated System - Job Families Job Families cross the organization and matchroles with comparable characteristics (mission and competencies), though they belong to different functions: Job Family 1

  10. Role n Work level 5 • Role n • Role 3 • Role 2 Work level 4 • Role n • Role 3 • Role 2 • Role 3 • Role 1 Work level 3 • Role 2 • Role 1 • Role 3 • Role 2 Work level 2 • Role 1 Work level 1 • Role 1 Family 1 Family 2 Family 3 Family n Managing HR : an Integrated System -Work level

  11. Professional Development End of employment Recruitment and Selection Measurement and Evaluation Training Management Motivation Managing HR : an Integrated System -Management System

  12. Professional Development End of employment Recruitment and Selection Training Management Motivation Managing HR : an Integrated System -Management System • Professional Roles • Competencies and knowledge profiles • Qualitative-quantitative staff planning • Internal Recruitment • Careerpaths • Normative • Technical • Behavioral • Managerial Measurement and Evaluation • Wage policy • Individual discretionary awarding system • Short run incentive system • Long run incentive system • Benefit management system • Performance evaluation • Competencyassessment • Knowledge assessment

  13. Focus on the training process Mission • “The Training Department arranges individual training programs in order to support the employees professional development”; • “The Training Department ensures professional training, and guarantees projects planning and organization". Contribute to the development of skills and knowledge, planning and organizing learning projects in order to achieve the business goals.

  14. Focus on the training process The National Collective Agreement « The Company promotes professional training - to employees with a no fixed-term work agreement - according to the criteria of transparency and equal opportunity, as following : • “a training project" of no less then 24 hours per year to be attended during the working hours; • “a training project"of 26 hours per year, 8 of whichmust be attended during the working hours and the rest 18 not remunerated to be attended after hours, also through “self training” using information technology».

  15. Focus on the training process Methods • Classes • E- learning (F@D) • Coaching • Conferences • Meetings in the Working Unit • Area meeting • Stage/Training on the job Topics • Skills • Process • Credit • Finance • Law/fiscal • Foreign languages • Marketing and management control • New employees training • Office automation (ECDL) • Products and services

  16. Focus on the training process -2007 - Results * * Employees with a fixed-term work agreement and employees who resigned or retired during 2007 are included

  17. Focus on the training process -Latest Trends

  18. Focus on the training process -2007 Results

  19. Focus on the training process -Latest Trends

  20. Focus on the training process Needs Analysis Planning courses Goals and Processes Quality System Organizing courses • 2003: ISO9001 Certification of Training Division (DNV) • 2006: 1° Certification confirmation • Every year: Maintenance Results Evaluation

  21. Focus on the training process - Quality System • can be defined as a set of policies, processes and procedures required for planning and execution in the operational area of the organization; • integrates the various internal processes within the organization and intends to provide a process approach for project execution; • enables the organization to identify, measure, control and improve the various processes that will ultimately lead to an improved performance. Quality System

  22. Focus on the training process - Quality System Goals • To improve the processes refining the operational steps in order to increase efficiency and efficacy; • to share responsibility and involve all the professionals in the process; • to spread a culture of innovation andcontinuous improvement; • to obtain a competitive advantage according to the certification trend that has been implementing in the whole System.

  23. Focus on the training process - Quality System Processes • Primary process– management, planning and organizing training courses; • Supporting process – administration management, management of inter-companies training participation, internal resources management (HR and infrastructure), external resources management (consultants and trainers), documentation and Quality records; • Improvement process – control and measurement, internal inspection, compliance management, corrective and preventive actions, data analysis.

  24. Focus on the training process - Quality System The Process and its circularity Planning Organizing Needs analysis Results measurement

  25. Focus on the training process - Quality System Needs Analysis / Results measurement Operational Tools • Knowledge assessment • Competencies assessment and internal recruitment • Results analysis of performance evaluation • Managers satisfaction questionnaires • Learning needs questionnaires • Auditing Reports • Participants satisfaction questionnaires • Knowledge test on normative compulsory training courses

  26. Focus on the training process - Quality System Planning courses Organizing courses Operational Tools Quality procedures • Training plan according to each Role/Job Family • Individual training plan • Special training projects (on Internal Customers demand) • Qualifying training courses (obtaining certification/licence – Perseo, BD, etc) • Inter-Companies training courses • Stage/training on the job • Organizing training courses in Banca CR Firenze training center • Organizing training courses in the structures of other Banks of the Group • Organizing courses at outside companies

  27. Focus on the training process - Quality System “Benefits” • Process standardization: use of standard forms and methods to file shared documents; • Transparency of process and visibility on the different operational areas; • Individual Responsibility: identifying one referent for each part of the process; • Innovative planning: thanks tothe time gained through the standardization of activities; • Improving customers satisfaction: thanks to a continuous control offeed-back.

  28. Quality Assurance in Training and HR Development in the European Financial Service Sector Athens, 15th February 2008 Focus on Banca CR Firenze Gian Luca Miceli - Head of HR Dept.- Banca CRF

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