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Lowe's Home Improvement: Driving Growth through Strategic Marketing

Discover how Lowe's, with 1750 stores across US, Canada, and Mexico, achieves revenue milestones through a diverse product range and innovative marketing strategies. Learn about its expansion plans, competitive edge, and effective advertising campaigns.

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Lowe's Home Improvement: Driving Growth through Strategic Marketing

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Presentation Transcript

  1. By: Charlie Lamm July 16, 2013

  2. History

  3. Lowe’s - By the Numbers • Operates 1750 stores in the US, Canada and Mexico • Expansion plans in Australia through joint venture with Woolworth • 40,000 products in stock; 250,000 products on-line; more than 500,000 products available special order • 2012 –$50.5 billion in revenue with net earnings of $2 billion

  4. Stock Price

  5. The Competition

  6. The Competition

  7. Marketing Strategy

  8. Marketing Strategy

  9. Marketing Strategy

  10. Lowe’s Advertising

  11. Lowe’s Brand Products

  12. Works Cited • http://www.thehistoryofcorporate.com/companies-by-industry/traderetail/lowe%E2%80%99s-home-improvement-warehouse/ • http://media.lowes.com/about-lowes/ • http://www.trendsight.com/component/option,com_myblog/show,Home-Improvement-Gets-Marketing-to-Women.html/Itemid,203/ • http://www.lowes.ca/articles/who-we-are_a1023.html • http://www.lowes.com/cd_About+Lowes+Landing+page_567636953_?storeId=10151&langId=-1&catalogId=10051 • http://www.garagejournal.com/forum/showthread.php?t=163295 • http://almostheavenhabitat.org/currentnews/?p=181 • http://www.brogan.com/blog/lowes-knows-women • http://www.covalentmarketing.com/blog/2012/12/05/home-depot-vs-lowes-building-brand-image/ • http://www.lowes.com/cd_Featured+Brands_944498525_ • http://www.muscogeemoms.com/2010/07/23/lowes-build-grow-clinic/ • http://causerelatedmarketing.blogspot.com/2011/05/cause-marketing-study-id-like-to-see.html • http://lisbethcalandrino.com/2013/03/09/how-lowes-found-a-way-to-benefit-from-home-depot/

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