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The Mass Media and the Working Class

The Mass Media and the Working Class. Warren Harding and Normalcy. in 1920 ran for President promising a “return to normalcy” exact phrase: "America's present need is not heroics but healing; not nostrums but normalcy; not revolution but restoration; . . . not surgery but serenity."

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The Mass Media and the Working Class

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  1. The Mass Media and the Working Class

  2. Warren Harding and Normalcy • in 1920 ran for President promising a “return to normalcy” • exact phrase: "America's present need is not heroics but healing; not nostrums but normalcy; not revolution but restoration; . . . not surgery but serenity." • some say he invented the word • in fact, “normalcy” is first known to be used in 1857, originally as a mathematical term; normality was first used in 1849.

  3. Salaries and Prices in the 1920s • average US annual salary: $1,236 (approx. $24.00 per week) • industrial worker $35.00 per week • store clerk $8.00 per week • higher salaries but also higher cost of living: • $8.00 could by only $3.93 worth of 1914 goods. • Ford Model T car: $290 • Coney Island roller coaster ride: 15-25 cents (beach was free) • movie ticket: 25 cents (up from 5 cents in 1910s) • radio set: $50-$100 (making your own was much cheaper)

  4. Recreation > Fatty Arbuckle at Coney Island (1917)

  5. Recreation > Coney Island Roller Coaster, 1927

  6. Recreation > Coney Island Beach, 1924

  7. Movies > Postcard of Chicago Theater, 1930

  8. Movies > Rudolph Valentino in The Sheik, 1921

  9. Movies > Buster Keaton

  10. Movies > Harold Lloyd

  11. Movies > Charlie Chaplin

  12. Movies > Charlie Chaplin, The Rink (1916) • excerpts shown in class - Chaplin as a waiter at a restaurant and on a skating rink • example of slapstick comedy • appealed to working-class viewers

  13. Radio > Stations and Set Ownership

  14. Radio > Farmer listening to the radio, 1920s

  15. Radio > People on a New York sidewalk listening to a football game, 1923

  16. Radio > Charles Correl and Freeman Gosden, 1929

  17. Radio > Movie Theater Poster Announcing Amos’n’Andy

  18. Radio > Amos’n’Andy on Presidential Elections, 1928 Amos: Andy, tell me one thing. Is you a Democrat or is you a Republican? Andy: Well, I was a Democrat . . . Amos: Uh-huh. Andy: But I believe I’ve done switched over to the Republicans now. Amos: Uh, who is the men that is running against each other this here election time. Explain that to me. Andy: Herbert Hoover [inaudible] Al Smith. Amos: Herbert Hoover [inaudible] Smith, huh? Andy: Yeah. Amos: And another thing I wanna ask you. What is the difference between a Democrat and a Republican? Andy: Well, one of ‘em is a mule and the other one is a elephant. That’s the way I get it. Amos: Uh-huh. I don’t know if I was gonna be a Democrat or a Republican, you know? Andy: Well, what was your ancestors? Amos: My aunt didn’t have no sisters. Andy: Oh no, not your aunt’s sisters, your ancestors. I mean, how did your old man vote? Amos: What my papa, you mean? Andy: Yeah, that’s it. Amos: My papa used to always vote for the Democrats. Andy:Yeah, then if I was in your place, I would vote for the Republicans.

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