Website Design Statistics 2022: 3 Mistakes You Should Avoid During Shopify Store

1. Website Design Statistics 2022: 3 Mistakes You Should Avoid During Shopify Store Design Expert Village Media Technologies The website is the primary address where your audience lands to buy your product keeping aside your competitors. However, what is those essentials that push customers to make purchases from your store and not from others? Apart from marketing campaigns, Search Engine Optimization (SEO), Pay Per Click (PPC), and email marketing, the core value of the Shopify store, i.e., conversion, will be brought from website design primarily. Conversion and other scales can be drawn from other tactics as well; however, website design plays a primary role. But how do you trust this? According to several studies conducted by researchers, institutions and study bodies, etc., few

2. observations have been recorded which provide guidelines to Shopify store designers. Simple, Representative, and Familiar Design According to Behavior and Information Technology, 2011 report, visitors form opinions about the store from website design in 50 milliseconds. Major factors that contribute to this fact are structure, color, texts, fonts, and spacing. Research by Google shows that in order to grab the customer's attention and make appealing opinions in one second, Shopify designers should develop simple, representative, and familiar website designs. This will result in low visual complexity and high prototypicality design. At pin-points, it includes: ● Not having appropriate filters like product quantity, prominent filters, etc. ● Poor user experience ● Using an aggressive color scheme ● Inappropriate product information, etc. Thus, it is crucial for Shopify store designers to look into these aspects and avoid them as much as they can. Consider mirroring your brand accurately with minimal visual complexity and high user experience. Site Speed Optimization According to Kissmetrics' Web Design Statistics 2022, 47% of users expect a webpage to load fully within two seconds. According to Google's 2017 report, if a page load time increases from one to three seconds, then the chance of a bounce increases to 32%.

3. This gives insightful information and lays great attention on optimizing the page load speed. Try to optimize site load speed under one second or between one to two seconds. However, there are a few ways you can optimize the site speed and reduce bounce rate like: ● Usage of compressed images: According to Yotta 2022 report, resizing 22MB of images to 300KB results in a 70% reduction in the page load speed. ● Optimization of Plugins and Shopify Apps: Plugins and Shopify apps carry huge weights on the website load speed. The more plugins and apps, the more likely it is to increase the load time. Consider plugins and apps that you most require or try to use only a few of them. ● Regular Site Speed Optimization: It is essential to optimize the site speed regularly as regular updates to the website can increase the site speed. This is something that needs a routine check. It is proven that Shopify designers considering the usage of compressed images, optimization of plugins and Shopify apps, and regular site speed optimization can contribute to reducing the bounce rate. Uptrend in Mobile Browsing Mobile browsing is the future of eCommerce. According to the Google website design 2022 report, 92% of users have encountered sites that were not optimized for mobile. Although, 79% of the online purchases are made from smartphones alone. If not given enough attention to it, your store can face downward consequences and result in decreased conversion and retention rates. To overcome this, you

4. can hire Shopify designers that are skilled and competent to optimize your online store. Designers should strictly avoid neglecting mobile-friendly websites and pay enough attention to these aspects that increase mobile store browsing: ● Google mobile-friendly tool ● Usage of responsive Shopify themes ● Choosing a reliable web host ● Redesign pop-ups for mobile ● Enable Accelerated Mobile Pages (AMP) ● Optimizing mobile layout, etc. Conclusion These statistics show that you need to give enough attention to primary website design, site speed optimization, and mobile browsing. Designers need to avoid neglecting the importance of mentioned aspects and guide the Shopify stores towards increased conversion and sales. However, if you are not tech-enabled, hire Shopify designers that can convert your idea to reality. Consider hiring those who have high matching skills, qualifications, competence, and experience.