Adobe Target AD0-E406 Practice Test Questions

1. AD0-E406 Free Questions AD0-E406 Free Questions Adobe Target Business Practitioner Expert Adobe Target Business Practitioner Expert https://www.passquestion.com/ https://www.passquestion.com/AD0-E406 AD0-E406.html .html

2. Question 1 Question 1 A client is viewing a report for a Target Recommendation activity. A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to? What do the names of the experiences in the report refer to? A. Names of the criteria used A. Names of the criteria used B. Names of the collections used B. Names of the collections used C. Names of activities tested C. Names of activities tested Answer: C Answer: C

3. Question 2 Question 2 When running a test the marketing manager sees that the test has reached a confidence level of 87% When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test. move on to a new test. What advice should be given to the manage! about ending the test at this point? What advice should be given to the manage! about ending the test at this point? A. Let the test run because there is sufficient evidence that there is a difference in conversion A. Let the test run because there is sufficient evidence that there is a difference in conversion B. Let the test run because there is weak evidence that there is a difference rates. B. Let the test run because there is weak evidence that there is a difference rates. C. Stop the test because there is a strong evidence that there is a difference m conversion C. Stop the test because there is a strong evidence that there is a difference m conversion Answer: A Answer: A

4. Question 3 Question 3 After adding styling properties to a headline element using the CSS Editor and saving an experience, After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color. modification that was made to change the color. How can this task be done in the Visual Experience Composer? How can this task be done in the Visual Experience Composer? A. Edit the CSS style sheet of the site to add a new class for the headline. A. Edit the CSS style sheet of the site to add a new class for the headline. B. Navigate to the Modifications panel and delete the unrequired Actions. B. Navigate to the Modifications panel and delete the unrequired Actions. C. Select the headline. Edit > Text/HTML and change the text color. C. Select the headline. Edit > Text/HTML and change the text color. Answer: A Answer: A

5. Question 4 Question 4 A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL. The BP wants to include users who entered a site on a specific URL. Which type of audience rule should the BP use? Which type of audience rule should the BP use? A. Traffic Sources A. Traffic Sources B. Site Pages B. Site Pages C. Target Library C. Target Library Answer: C Answer: C

6. Question 5 Question 5 An employee within an organization that does not have access to Adobe Target wants to preview An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated. experience using the QA URL before the activity is activated. What is the minimum permission level required to completed this task? What is the minimum permission level required to completed this task? A. Approver access A. Approver access B. Observer access B. Observer access C. No access is required C. No access is required Answer: A Answer: A

7. Question 6 Question 6 An e- com me tee company wants to test a new layout on a product page. An e- com me tee company wants to test a new layout on a product page. To write a clear, concise hypothesis, which two questions should be asked? (Choose two.) To write a clear, concise hypothesis, which two questions should be asked? (Choose two.) A. What is the reason for running this test? A. What is the reason for running this test? B. How will success be measured? B. How will success be measured? C. What is the current conversion rate? C. What is the current conversion rate? D. Will any new products be added soon? D. Will any new products be added soon? Answer: A,C Answer: A,C

8. Question 7 Question 7 An organization is tolling out a customer service chat that is available on the site An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat. determine how to optimize the link to the chat. Which action enables an activity to be recurring every week during chat hours? Which action enables an activity to be recurring every week during chat hours? A. Set the time in the Duration section of Goals & Settings. A. Set the time in the Duration section of Goals & Settings. B. Create a rule for Time Frame in Audiences. B. Create a rule for Time Frame in Audiences. C. Set the time in the Page Delivery section in the Configure menu. C. Set the time in the Page Delivery section in the Configure menu. Answer: A Answer: A

9. Question 8 Question 8 Which two options describe the purpose of any secondary success metric? (Choose two.) Which two options describe the purpose of any secondary success metric? (Choose two.) A. Give additional understanding to interpret gains/losses of primary success metric. A. Give additional understanding to interpret gains/losses of primary success metric. B. These metrics are only used to measure time on site and primary metrics. B. These metrics are only used to measure time on site and primary metrics. C. These metrics are only used to evaluate which audiences best respond to experiences. C. These metrics are only used to evaluate which audiences best respond to experiences. D. Ensure that primary success metric gain is not at the cost of secondary metrics. D. Ensure that primary success metric gain is not at the cost of secondary metrics. Answer: A,C Answer: A,C

10. Question 9 Question 9 There is a warning message in the Visual Experience Composer (VEC) for an activity which went live There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. two weeks ago. What is the most probable reason for the warning message? What is the most probable reason for the warning message? A. A new plugin was added to website which is not supported by Adobe Target. A. A new plugin was added to website which is not supported by Adobe Target. B. The Profile Script is outdated and causing issues in the VEC. B. The Profile Script is outdated and causing issues in the VEC. C. The structure of the page has changed since activity was created. C. The structure of the page has changed since activity was created. Answer: A Answer: A

11. Question 10 Question 10 What is one characteristic of strong success metrics? What is one characteristic of strong success metrics? A. They must represent the very next step in the conversion funnel so that we can confidently trace A. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect. cause to effect. B. They must be relevant to many use cases across the optimization program. B. They must be relevant to many use cases across the optimization program. C. They must take into account the specific business objectives of each test. C. They must take into account the specific business objectives of each test. Answer: A Answer: A