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Building Financial Wellness at American Express with Smart Saving American Savings Education Council (ASEC) Partner’s Meeting. April 10, 2013. American Express Company Profile.

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Building Financial Wellness at American Express with Smart SavingAmerican Savings Education Council (ASEC) Partner’s Meeting

April 10, 2013

american express company profile
American Express Company Profile

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success

  • Fortune 100 Company
  • $31.5 billion in total revenue (2012)
  • Celebrating 163nd year in business
  • Headquarters in New York City; more than 63,500 employees globally

American Express is the world's largest card issuer by purchase volume

  • More than 97 million cards-in-force
  • Services include charge, credit card and payment products for consumers, small businesses and corporations, network services, corporate/consumer travel, and merchant services

American Express has one of the world’s strongest brands

  • Ranked 16th: FORTUNE’S America’s Most Admired Companies
  • Ranked #1 Six Years in a Row: J.D. Power & Associates for customer satisfaction among credit card issuers
  • Named a great place to work in more than 25 countries around the world
background and goals
BACKGROUND AND GOALS

Goal to Increase Awareness andUsage of Financial Benefits

Issues

Declining RSP*/401(k) participation from mid-80%to 70% in Q3 2009

Employee Engagement

  • Smart Saving “Fairs”
  • Seminars and webinars
  • Launch Smart Saving on The Square
  • Q&A Tables on-site
  • 1:1 financial & retirement planning meetings

Process Step

Process Step

Feedback from our employees and vendors highlights anunfulfilled need

Employee Appreciation

  • Easy access to resources
  • Address employee irritants
  • Promote existing programs

Utilization of servicesbelow expectation

Promote Usage

  • 10% increase in RSP participation
  • Increase utilization (e.g., financial planning and legal service plan)
  • Integrate Healthy Living/Smart Saving/Work Life messaging

* RSP is the Retirement Savings Plan, the Company 401(k) plan

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INTEGRATED BENEFITS STRATEGY

Blog

Events

Newsletter

Intranet

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OFF TO A GREAT START

Process Step

Process Step

  • Enhancements
    • Special Enrollment for life insurance, LTD & legal assistance plan
    • Roth 401(k) effective October 2011
    • Reduce wait for Company Matching Contributions effective January 2012
    • Self-Directed Brokerage Account provider change-October 2011

Targeted e-mail

  • 0% savers: 245 enrolled (9.5% of audience)
  • 1% – 4% savers: 388 increased RSP deferral rate (12.5% of audience)

5 + 5 Campaign

  • 0% savers: 334 enrolled (7% of audience)
  • 1% – 4% savers: 428 increased RSP (8.5% of audience)
  • 4,225 hits to “5 plus 5” page on The Square

Launch

  • 4,934 visits to new Smart Saving page
  • 2,517 employees took Smart Saving Check-In
  • 38% increase in calls to financial planning service

“Add Power” Campaign

  • Encouraged employees to take the 1% challenge — and direct 1% more of pay to the RSP or personal savings. 1,032 have increased RSP deferral rate.

Events

  • 18 events in Phoenix, Salt Lake City, Greensboro, Fort Lauderdale/Miami, Atlanta, Jacksonville, St. Petersburg and NY reached close to 8,400 employees
  • 2,000+ signed up for 1:1 financial planning session
  • 400 enrolled in RSP or increased contributions
  • Many more participated in follow-up education sessions
  • Onsite visits for Q&A and 1:1 Ayco sessions
  • Innovation!
  • Smart Saving for Kids
  • Hong Kong
  • Mexico
  • U.S.
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2012

American Express Retirement Savings Plan

In honor of America Saves Week,

take action to improve your future!

Process Step

Process Step

Smart Saving Virtual Fair

  • Develop virtual Smart Saving Fair
  • Launch in October 2012
  • 4K Virtual employees
  • Events
    • Parents@amex Lunch ‘n Learn program
    • LGBT seminar and webinar
    • How to Raise a Financially Savvy Child

1% Challenge

  • Encourage employees to save 1% anywhere for anything, vacation, car, house, emergency fund, retirement, etc.

Teach Children to Save Day

  • Special savings banks distributed with four slots for saving: Save, Spend, Invest and Share
  • Helpful hints posted to Smart Saving pages on The Square

Campaigns

  • Beneficiary Campaign
  • One Retirement Fund
  • Button Campaigns on The Square

Barbara, need help choosing

your Retirement Fund?

Share Your Smart Saving Story

  • Over 200 employees shared their Smart Saving Story

Quarterly Webinars

  • Retirement-How to Get There, Roth-Is it Right for You, Investments
  • Managing Your Money, Four Ways to Plan Smart, Pre-Retirement Planning
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2012

American Express Retirement Savings Plan

In honor of America Saves Week,

take action to improve your future!

Process Step

Process Step

1% Challenge

  • Encourage employees to save 1% anywhere for anything, vacation, car, house, emergency fund, retirement, etc.
  • Events
    • Parents@amex Lunch ‘n Learn program
    • LGBT seminar and webinar
    • Managing Your Money Day - Florida

Smart Saving Virtual Fair

  • Ongoing roll-out of Virtual Smart Saving Fair
  • All US Employee launch May 2013
  • 20K Employees!

Share Your Smart Saving Tips!

  • Calling all Smart Savers to share their best Smart Saving tips and tricks for a chance to win great prizes!

Smart Saving for New Hires

  • Innovation Grant Winner
  • Early Engagement & Participation
  • Building a culture of Financial Wellness on Day 1!

The Power of 1%

  • Part of America Saves Week Promotion
  • Employees asked to share how saving 1% more helps them reach their savings goals
  • 10 Winners of American Express Gift Cards

Quarterly Webinars

  • Retirement-How to Get There, Roth-Is it Right for You, Investments
  • Managing Your Money, Four Ways to Plan Smart, Pre-Retirement Planning
results
results

Retirement: 401(k) participation increased 9%

  • Plan participation increased from 70% in Q3 2009 to 79% in Q4 2012
  • Those deferring 5% or more increased from 72% to 82% for the same period
  • Locations that hosted Smart Saving Fairs increased participation from1% to 17% for the same period

Day-to-Day Expenses

  • Calls to the financial planning service increased by 12% from Q4 2009 to Q4 2012
  • Deals and Discounts (increased utilization of entertainment, cell phone and other discount programs)

Protection & Planning

1,260 employees elected supplemental life insurance coverage

560 employees signed up for the Will Preparation Service (provided at no additional cost to those enrolled in Supplemental Life)

350 employees signed up for the legal assistance plan

Family & Kids

5,800 employees utilized back-up child care program

1,500 employees enrolled in a secondary education resource program (education counseling for employee or employees’ children)

275 employees utilized back-up elder care program

  • Note: results include Smart Saving Fair promotion as well as individual program promotions

Locations that hosted Smart Saving Fairs showed larger increases in program utilization

contact smart saving
CONTACT SMART SAVING

Smart Saving Team:smartsaving@aexp.com

Barbara Kontje

Director, Retirement Americas & Smart Saving

212-640-0288

barbara.a.kontje@aexp.com

Peter Papadimitriou

Analyst, Smart Saving

212-640-0330

peter.papadimitriou@aexp.com