1 / 10

Public Relations

Public Relations. By: Elisabeth Godfrey. Careers. Publicity Communication Training. Qualifications. College degree Internship Experience in print/electronic journalism Experience in engineering, sales, or finance Ability to write and speak well Decision making Problem solving

evita
Download Presentation

Public Relations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Public Relations By: Elisabeth Godfrey

  2. Careers • Publicity • Communication • Training

  3. Qualifications • College degree • Internship • Experience in print/electronic journalism • Experience in engineering, sales, or finance • Ability to write and speak well • Decision making • Problem solving • Research skills

  4. Personality Traits • Outgoing • Self confident • Understand human psychology • Enthusiasm for motivating people • Competitive yet flexible • Function as part of a team

  5. Demand • Public Relations Specialist jobs expected to increase 23 percent from 2010-2020. • Public Relations Managers jobs expected to increase 16 percent from 2010-2020. • Companies need a high profile image • Social media

  6. Benefits • Most economical way to reach audiences • Make demand of company’s product stronger • Develop stronger image of firm • Company appears active or “on the move” • Seven times credibility of advertising • Advantage over competitors who don’t use PR effectively.

  7. Salary • Starting $30,000 at a firm and $24,000 at a non-profit organization. • PR Specialist ranges from $24,000-$72,000+ • PR Manager median is $86,631

  8. Georgetown University • Think strategically • Gain global perspective on communications and public relations • Become leaders in digital world • Learn to use social media effectively • More clear writing skills

  9. University of Southern California • The first year students gain a solid foundation in strategic thinking, applied research and analysis, and ethics • Start focusing on a specific area of focus based on their interests. • Prepared to succeed in many different organizations.

  10. Works Cited • http://money.howstuffworks.com/business-communications/how-public-relations-works6.htm • http://www.collegegrad.com/career/careerinpublicrelations.shtml • http://www.prsa.org/Intelligence/BusinessCase • http://www.bls.gov/ooh/management/public-relations-managers-and-specialists.htm • http://lciweb.com/PR.htm • http://annenberg.usc.edu/Prospective/Masters/SPR.aspx • http://scs.georgetown.edu/departments/12/master-of-professional-studies-in-public-relations-and-corporate-communications/department-details.cfm • http://work.chron.com/salary-entry-level-public-relations-6157.html • http://businessmajors.about.com/od/jobprofiles/p/PubRelProfile.htm

More Related