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SAP NETWEAVER MASTER DATA MANAGEMENT RAPID-DEPLOYMENT SOLUTION for customer data integration A Compelling Solution Delivered Quickly and Affordably. Solution in Detail March 2011. We Are Here to Discuss. Benefits and Value Proposition What is the Rapid Deployment Solution

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solution in detail march 2011
SAP NETWEAVER MASTER DATA MANAGEMENT RAPID-DEPLOYMENT SOLUTION for customer data integration A Compelling Solution Delivered Quickly and Affordably

Solution in Detail

March 2011

we are here to discuss
We Are Here to Discuss

Benefits and Value Proposition

What is the Rapid Deployment Solution

Scope & Deliverables

Product Demo

Project Approach and Planning

Pre-requisites

SAP Consulting

Customer References

we are here to discuss1
We Are Here to Discuss

Benefits and Value Proposition

What is the Rapid Deployment Solution

Scope & Deliverables

Product Demo

Project Approach and Planning

Pre-requisites

SAP Consulting

Customer References

the impact of customer data challenges
The Impact of Customer Data Challenges

Reduced Sales Effectiveness

  • High Marketing Costs

Suboptimal Customer Service

Unreliable analysis

Lack of consolidated view of customer data across all channels

Cross-selling and up-selling are limited

Inaccurate or duplicate customer attributes leads to higher campaign costs and lower effectiveness

Lack of complete and accurate view of customer profile limits customer services

Customer retention efforts can be hampered by lack of strategic view

Lack of consistent customer data impedes reliable analysis and reporting, which

hinders decision making

what is customer data integration
What is Customer Data Integration?

Jane Peters Smith

Analysis

4418 North St.

Chicago, IL

60610

  • Process of consolidating and managing customer data from all available sources
  • Create a golden customer master data record
  • Enables all relevant departments in the company have constant access to the most up-to-date and complete view of customer data available

Jane Peters

Jane Smith

4418 N. Str.

Chicago, IL

60611

North Street

Chicago, IL

60600

what are the benefits of customer data integration
What are the Benefits of Customer Data Integration?
  • Higher customer retention and satisfaction with improved customer service due to complete and accurate view of customer relationship
  • Increased sales through ability to cross-sell and up-sell based on customer’s profile
  • Reduced marketing costs with more accurate customer data, less duplication, and greater personalization
      • Improved insight through accuracy and reliability of all customer data-related analyses
      • Supports data governance initiatives with predefined or customizable workflows across applications
      • 360° view of customers and customer interactions
we are here to discuss2
We Are Here to Discuss

Benefits and Value Proposition

What is the Rapid Deployment Solution

Scope & Deliverables

Product Demo

Project Approach and Planning

Pre-requisites

SAP Consulting

Customer References

preconfigured software and services enabling rapid deployment
Preconfigured software and services enabling rapid deployment

SAP brings together software and services in a new offering that gives you essential MDM functionality quickly and affordably

SAP

Software

  • Preconfigured software to eliminate the guesswork
  • Rapid deliver in as little 8 weeks, using SAP consulting
  • An affordable, fixed priced solution
  • Limited scope to jump start
  • A clear path to your full Customer Data Integration vision

SAP

Predefined

Services

Pre-Configured

Content

Enablement

Content

.

SAP

Rapid Deployment

Solutions

slide9
Immediate Value From Pre-configured ContentYou Get What You Need to Run Your Business ‘Out-of-the-box’

Value Adding

Quick and Lean

Cost-effective

  • Powerful solution delivered ‘out-of-the-box’ based on leading SAP NetWeaver MDM & SAP BusinessObjects Data Services
  • Start fast, with what’s most important, and expand later
  • Seamless access to customer information from any source
  • Clearly defined scope
  • Includes pre-configuration content and knowledge transfer to key users
  • Fast-track implementation methodology
  • Enables you to go live in 8 weeks
  • Attractive fixed-price services
  • Modular pricing – ‘only pay for what you need’
  • Reduced resource requirement from Business and IT
we are here to discuss3
We Are Here to Discuss

Benefits and Value Proposition

What is the Rapid Deployment Solution

Scope & Deliverables

Product Demo

Project Approach and Planning

Pre-requisites

Positioning for SAP Consulting

Customer References

slide11
What‘s in SAP NetWeaver Master Data Management

rapid-deployment solution?

A COMPELLING MASTER DATA MANAGEMENT SOLUTION DELIVERED QUICKLY AND AFFORDABLY

  • FoundationandScope Items including:
  • Customer Data Consolidation Scenario
  • Collaborative Customer Data CorrectionProcess
  • Global Duplicate Check against Central Customer Hub
scenario 1 customer data consolidation scenario
MDM

Repository

Scenario 1 Customer Data Consolidation Scenario

Any

Source

Data

SAP BusinessObjects Data Services

(Automated data flow)

SAP NetWeaver MDM

Integrated Data Quality

Reporting

DQ Dashboard

Drill down, data error reports

1

- Cleansing

- Enrichment

- Standardization

- “Out-of-the-box”Quality Reporting

Name & Address

Cleansing

Interactive

Consolidation

File Interface

  • Features
  • …out-of-the-box client system extractors
  • …strong cleansing and enrichment capabilities
  • …adhering to defined validation rules
  • …market leading matching function
  • …powerful rich clients for interactive merging, data (mass) maintenance and authoring

Key Mapping

2

De-Duplication

Auto

Consolidation

- Fuzzy Matching Logic

- Matching against MDM

- Auto merge Functionality

- Match Group Assignment

Load Interface

Post Processing

3

Validation

- Validate against DQ Metrics

- Collect data validation statistics

- Trigger remediation activities

Lookups

slide13
Scenario 2 (1)

Collaborative Customer Data Correction Process

  • In this scenario, data already present in the master hub is validated and any inconsistencies are flagged for correction. Line of business owner makes corrections and Data Steward then approves the corrections to finalize the record in the central hub. All these activities are orchestrated by a BPM (Business Process Management) workflow.
    • Features
  • …Address Cleansing
  • …Name Cleansing
  • …Validation against data quality metrics
  • …De-duplication
  • …Data Quality Dashboard
  • …Integrated Data Correction Process
scenario 2 2 collaborative customer data correction process
MDM

MDM

Repository

Scenario 2 (2)Collaborative Customer Data Correction Process

Integrated Data Quality

Reporting

Drill down, data error reports

DQ Dashboard

SAP BusinessObjects Data Services

SAP NetWeaver MDM

Validation

Validate against DQ Metrics &

trigger remediation activities

Cleansing

Data Cleansing & Matching

Extraction

Data extracted from source

database, application or file

slide15
Scenario 3 (1)Global Duplicate Check against Central Customer Hub

In this process, when a new record (contact, person) is added to a system (SAP CRM), it is matched against the records in the CRM system (local check) and against the records in the MDM hub (global check). If matches are identified, the user is notified of matching records, preventing duplicates from being created. Furthermore the user has the possibility to reuse and enhance the golden record information with local data.

    • Features
  • …Integrated Data Quality Check in SAP CRM
  • …Address Cleansing
  • …Matching
  • …Global Duplicate Check
  • …Local Duplicate Check
scenario 3 2 global duplicate check against central customer hub
MDM

MDM

Repository

Scenario 3 (2)Global Duplicate Check against Central Customer Hub

SAP CRM

Data Services

XI 3.n

Data Quality Management

RFC Server(s)

RFC1

RFC2

RFC3

Gateway

SAP Client Interfaces

Business Address Services

SBOP BAdIs for PV + DES

/FLDQ/

SAP DB

Central Rules Repository

Postal Validation Reference Data

(subscription license)

key deliverables
Key Deliverables
  • Installation check
  • Initial scoping workshop to understand and cover your requirements
  • Project documents: blueprint, project plan and WBS activities
  • Customization of chosen packages for the SAP NetWeaver MDM rapid-deployment solution in the development system
  • Knowledge transfer to key users on configured SAP NetWeaver MDM rapid-deployment solution system
  • Support for going live
  • Provide the IT infrastructure (server)
  • Install the SAP MDM application, version 7.1 on the development and production environments
  • Provide fixed contact people in the business and IT departments
  • Conduct end-user training
  • Performance testing

What does SAP deliver?

What does the customer have to do?

we are here to discuss4
We Are Here to Discuss

Benefits and Value Proposition

What is the Rapid Deployment Solution

Scope & Deliverables

Product Demo

Project Approach and Planning

Pre-requisites

Positioning for SAP Consulting

Customer References

we are here to discuss5
We Are Here to Discuss

Benefits and Value Proposition

What is the Rapid Deployment Solution

Scope & Deliverables

Product Demo

Project Approach and Planning

Pre-requisites

Positioning for SAP Consulting

Customer References

project plan and timelines
Project Plan and Timelines

1

2

3

4

Steps

Start

Deploy

Run

Project Management

Kick off workshop

Business Process Management

Technical Solution Management

Implementation

Performance Testing

Key User Workshop

Data management

Transport

End-user Training

Customer Testing

Project Sign-off &Support

SAP involvement

Customer involvement

successfully deploy in as little as 8 weeks
Successfully Deploy in as Little as 8 Weeks

Run

Start

Deploy

1

2

3

Expectations

  • User-acceptance testing
  • Onsite and remote support
  • Project management
  • Kick-off workshop participation
  • Preparing technical infrastructure
  • Implementation
  • Testing
  • Key User Training

Results

  • Superior support to ensure smooth functioning
  • Mutually-approved scope document
  • Working SAP MDM system
  • Successful rollout and adoption
  • Configuration documentation
pre defined services for rapid deployment solutions
Pre-defined Services for Rapid Deployment solutions
  • Your path to Go-Live — fast, efficiently and at predictable cost
    • Fixed-price Implementation Services
    • Pre-defined Project Methodology
    • Ready-to-use Accelerators
slide25
Implementation Methodology

Start

Deploy

Run

Kickoff Workshop

Installation Guide

Rapid-deployment

Deliverables:

Project Plan

Readiness Check

Check Lists

Support Portal

Access to the implementation methodology materials:http://service.sap.com/rds-cdi

project team sap
Project Team: SAP
  • SAP Project Manager
    • Serves as a central contact person, from project initiation to going live and support
    • On the SAP side, responsible for functional project management, coordination, support and coaching of the customer’s project manager, and so on
  • Core Project Team
    • MDM solution consultants / solution architects
      • Particularly responsible for monitoring process configuration, know-how transfer, and so on
    • Development consultants
      • Responsible for executing development activities
  • SAP Consultants
    • Responsible for implementation of the agreed upon scope for the SAP NetWeaver Master Data Management rapid-deployment solution
project team customer
Project Team: Customer
  • Leading Project Manager
    • Serves as a central contact person, from project initiation to going live and support
    • On your side: responsible for functional and commercial project management, coordination, overall project controlling, preparation of steering committees, and so on
  • Core Project Team
    • Basis staff
      • Especially responsible for the installation and administration of the development and productive system landscapes
    • Functional department staff / key user
      • Responsible for workshops, questions from SAP, end-user training, and possibly as a power user for simple configurations
  • Specialized Staff (Optional)
    • Responsible for further specialized areas such as customization and configuration
we are here to discuss6
We Are Here to Discuss

Benefits and Value Proposition

What is the Rapid Deployment Solution

Scope & Deliverables

Product Demo

Project Approach and Planning

Pre-requisites

Positioning for SAP Consulting

Customer References

we are here to discuss7
We Are Here to Discuss

Benefits and Value Proposition

What is the Rapid Deployment Solution

Scope & Deliverables

Product Demo

Project Approach and Planning

Pre-requisites

Positioning for SAP Consulting

Customer References

sap consulting worldwide delivery
SAP ConsultingWorldwide Delivery
  • SAP Consulting
    • 12,000 consultants worldwide
    • Consultants with special SAP NetWeaver MDMexpertise
    • Consultants located all over the world, in every region
  • Why SAP Consulting
    • Product and solution experts
    • SAP knows SAP software best
    • Deep process knowledge and translation of processes to standard software
    • Best use of own SAP product close to standard, which gains release “sustainability” and protection of investment
    • Numerous satisfied customers of SAP NetWeaver MDM
    • Quality assurance
we are here to discuss8
We Are Here to Discuss

Benefits and Value Proposition

What is the Rapid Deployment Solution

Scope & Deliverables

Product Demo

Project Approach and Planning

Pre-requisites

Positioning for SAP Consulting

Customer References

key takeaways
Key Takeaways

Compelling solution for customer data integration project success

1

Fast to deploy

2

Attractively priced

3

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