MRKT 520-MARKETING MANAGEMENT. DR. Ugur Yucelt Office Phone:948-6168 E-Mail:[email protected] Summer 2002 MW:6:00-9:10 pm Office Hours: MW: 5:00-6:00pm. REQUIRED TEXTS. Kotler, Philip. Marketing Management (10th edition), Prentice-Hall, 2000. Harvard Business School Cases Handouts
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(10th edition), Prentice-Hall, 2000.
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