1 / 1

Never Doubt the Power of Marketing - Event Xray - PowerPoint PPT Presentation

  • Uploaded on

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Never Doubt the Power of Marketing - Event Xray' - eventxray

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Never doubt the power of marketing event xray


Never Doubt the Power of Marketing ­ ​​Event Xray 

We were sitting around chatting one evening after dinner, my wife Hannah, my 26­year old








daughter and I (Stella, our Beaglepup,participatedbynudgingoneofus,thenanother,tourge







that we pet her non­stop). Orly sells high­end Manhattan real estate, so we often talk








marketing and sales​​. 


“Orly, I said, “if not for a marketing letter I receivedoneday,youwouldn’tbesittinghereright








now.” That elicitedahalf­smileandaquizzicallook.Iwentontoexplainthatinthelate1970’sI







received a letter fromanaccountantofferinghisservices.Itjustsohappenedthatmybankwas







suggesting (demanding?) that the company that I had co­founded in 1970 should provide it






with audited statements from a CPA. To that point our attorney, Bill DeLorenzo, had doneour








accounting, in addition to our legal work. 


There was something aboutthetenoroftheletterthatstruckachord,soIpickedupthephone








and called the letter’s author, Jay Sanders. Little company that we were, I was surprisedwhen








Mr. Sanders offered to visit my factory to discuss what he could offer us. After all, he was in









Manhattan and we were in Yonkers, a New York City suburb, parts of which had seen better







days…and we were in one of those parts. 


As time went on, Jay and his wife Carol were gracious enough to invite me, a bachelor, to










dinner periodically. One day Jay called to invite me and my girlfriend to join them at a party








that another of his clients was throwing. My girlfriend had a business function to attend, so








Carol suggested that a friend of hers could round out a foursome. 


I got to the party early. As people gathered around thepiano,Istruckupaconversationwitha









pretty young woman next to me. We exchanged numbers. Shortly thereafter the Sanders








arrived, their lovely friend in tow. We had a delightful evening. 


A few days later, I decided to call the woman with whom I had exchanged numbers. Some









eighteen months later we married. Four years later, Hannah gave birth to Orly. It all started








with a marketing letter. 


There is a moral to the story, but you knew that, didn’t you?