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Customer and General Public Communications. Mary Tyrie External Communications Manager. ABOUT AVISTA. Spokane, Washington. Hydro is Important. Avista was founded on hydropower with the construction of the Monroe Street Hydroelectric Development in 1889. .

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Presentation Transcript
customer and general public communications

Customer and General Public Communications

Mary Tyrie

External Communications Manager

hydro is important
Hydro is Important

Avista was founded on hydropower with the

construction of the Monroe Street Hydroelectric

Development in 1889.

Avista owns and operates eight hydroelectric developments on the Spokane and Clark Fork rivers.

audience and message
Audience and Message

Many of our communications address several audiences

Including – tribes, conservation associations, property

owners, non-governmental organizations, local, state and

federal agencies as well as the general public.

Our messages cover various subjects including – Aquatic

Weeds, Cultural Resources, Habitat Restoration, Erosion,

Fisheries, Hydro Maintenance, Land Use, Public Safety,

Recreation, River Flows, Water Quality, and Wetlands.

channels
Channels

The communication channels we generally use are:

  • Earned Media
  • Email Blasts
  • Newsletters
  • Print
  • Radio
  • TV Promotions
  • Social – Facebook, Twitter
example whistle promo
Example – Whistle Promo

TV: ABC affiliate morning news promotion with whistle giveaway.

Email blast: Sent to customers which generated requests for the whistles as well as a call from the NBC affiliate requesting a morning show appearance.

social media
Social Media

We utilize social media to supplement our traditional communications

Strategies:

  • Message is consistent, social media reinforces the message and extends reach
  • Be an influencer in the social space
  • Humanize Avista
  • Engage where our customers are
  • Stay true to our brand
why is social media important
Why is Social Media Important

http://newhope360.com/blog/what-does-ignoring-social-media-cost-your-store

slide12

Strategy with social media

  • Content Strategy
    • Use a consistent voice and tone over all channels.
    • Be relatable, relevant, transparent and concise.
  • Partner Strategy
    • Identify and engage with various community partners
    • Influencers – Community Leaders, Media Personalities
    • Advocates – Community Partners, Boards, Non-Profits
  • Interaction can extend the reach of the message.
      • Like, Follow, Re-tweet, Share