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Web 2.0 and its Implications for the Military. K Pillay B van Niekerk MS Maharaj. Introduction. Mass media has been seen to influence popular opinion and political will. With the evolution of Web 2.0, this has become the new ‘instrument of power’. Presentation outline:

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web 2 0 and its implications for the military

Web 2.0 and its Implications for the Military

K Pillay

B van Niekerk

MS Maharaj

slide2
Introduction
  • Mass media has been seen to influence popular opinion and political will.
  • With the evolution of Web 2.0, this has become the new ‘instrument of power’.
  • Presentation outline:
  • Background theory
  • Web 2.0 and advocacy
  • Implications for the military
slide3
Evolution of Web 2.0

Modes of communication

slide4
Web 2.0 as an Instrument of Power

Message flow diagram

Adapted from :

Ramluckan & van Niekerk (2009)

Cox (1997)

slide5
Web 2.0 and Advocacy
  • Network structure of Civil Society Organisations (CSOs) makes technology attractive to them.
  • 1994 Zapatista ‘social netwar’ in Mexico.
  • Pervasiveness of Web 2.0 social networks has altered the power dynamics between governments & citizens.
slide6
Web 2.0 Campaign Examples
  • Canadian seal hunt; 14,000 visitors.
  • Pressure to provide HIV/AIDS drugs in Thailand.
  • Amnesty International.
  • tcktcktck
  • Governments & embassies.
  • 200 million bloggers; 625 million readers.
  • Estimated 3.6 billion mobile devices.
slide7
Protests using Mobile & Web 2.0

Urumqi/China

Philippines http://www.life.com/image/1316978

Moldova

Iran

slide9
Disaster Management
  • Co-ordination & information gathering, monitoring &sharing
  • Fund raising
  • Alerts & warnings
  • Ushahidi & OPSimX
  • Integrate into military communications capabilities?
slide11
Security Concerns
  • Viruses
  • Release of information by troops could jeopardise operations e.g. Israel
  • Even little bits of info could be pieced together (OSINT)
  • Demonstrations – C2W for dissidents
  • End of ‘surprise attacks’?
slide12
Influence Operations
  • Useful PSYOP / PA tool
  • Israel releases footage of precision strikes, tweets from embassies.
  • Flotilla incident
  • Wikileaksincidents.
slide13
Conclusion
  • Web 2.0 provides forum to air views on a global scale.
  • Enabled organisations to harness public opinion.
  • There is relevance to & impact on the military.
    • Convenient & cheap communications tool
    • Risk of information leak
    • Influence operations
    • Used by the ‘enemy’
  • Optimal solution has yet to be found.
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