the rankings slight category changes five sectors n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
The Rankings ~ Slight category changes ~ Five Sectors PowerPoint Presentation
Download Presentation
The Rankings ~ Slight category changes ~ Five Sectors

Loading in 2 Seconds...

play fullscreen
1 / 34

The Rankings ~ Slight category changes ~ Five Sectors - PowerPoint PPT Presentation


  • 81 Views
  • Uploaded on

The Rankings ~ Slight category changes ~ Five Sectors. FINANCIAL INSTITITIONS Global Banks Regional Banks Insurance TECHNOLOGY Technology Telecoms COMMODITIES Oil & Gas. CONSUMER Apparel Retail (+Pharmacies and Dept. Stores) Personal Care Luxury (High-end accessories and watches)

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The Rankings ~ Slight category changes ~ Five Sectors' - evan


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
the rankings slight category changes five sectors
The Rankings ~ Slight category changes ~ Five Sectors

FINANCIAL INSTITITIONS

Global Banks

Regional Banks

Insurance

TECHNOLOGY

Technology

Telecoms

COMMODITIES

Oil & Gas

CONSUMER

Apparel

Retail (+Pharmacies and Dept. Stores)

Personal Care

Luxury (High-end accessories and watches)

Cars

FOOD & DRINK

Beer

Fast Food

Soft Drinks (all non-alcoholic)

brandz vs interbrand
BrandZvsInterbrand

BRAND

VALUE

FinancialValue ($)

BrandContribution(%)

Financial value of the brand rather than the company

The proportion of financial value that is attributable to the brand alone

KEY DIFFERENTIATOR

brandz extensive consumer research
BrandZ extensive consumer research

interbrand s assessment of brand
Interbrand’s assessment of brand

Expert panelassessment

Historical role of brandfor othersin sector

Primaryresearch

Highlysubjective

Flawedassumption

Limited

INCONSISTENT

interbrand s global exclusion criteria
Interbrand’s “global” exclusion criteria

Interbrand EXCLUDES

52%

of world’s largest public brands

brandz strong brand portfolio vs interbrand t50 vs s p 500 april 2006 april 2013
BrandZ Strong Brand Portfolio vs. Interbrand T50 vs. S&P 500 (April 2006 – April 2013)

60%

58%

39%

40%

23%

20%

April 06

April 13

-20%

BrandZ Strong Brands Portfolio

Interbrand Top Brands Portfolio

S&P 500

-40%

-60%

Note: BrandZ strong brands are those with a brand contribution of 30% or more

top brands value continues to grow up 7 to 2 6tr
Top brands value continues to grow UP +7% to $2.6tr

+32% +77% since 2008 since 2006(pre-recession)

+7% $2.6tr

slide8

GROWTH All categories show growth (except Technology, Oil & Gas)

Top brands defy slowdown in Europe/UK.

Asia leads growth, US recovers and LatAm suffers.

FINANCIAL INSTITUTIONS

Banks have bounced back into profit

TECHNOLOGY

Technology continues to dominate and influence

VALUE

Luxury and Value co-exist

GLOBAL IS NOT AUTOMATIC PANACEA

Many regional brands bigger than global competitors

all categories up except technology oil gas
All categories up except Technology/ Oil & Gas)

Category Size & Growth (Top 10) vs 2012 IN ORDER OF GROWTH

only cars still behind pre recession values
Only Cars still behind pre-Recession values

Category Growth (Top 10) IN ORDER OF GROWTH

slide12

Banks back making profits

They may not be popular but they are valuable infrastructure and can be profitable exports

slide14

The Soft Drinks ‘share of throat’ increasingly being affected by health concerns and threatened legislation

slide16

Volatility across Technology category

A temporary lull in game changing innovations

US still dominates

slide19

How many bottles of L’OréalElvive Triple Resist Reinforcing Shampoo would you get for the global brand value of L’Oréal?

1 billion

3 billion

5 billion

  • How many Amazon delivery trucks would you need to get them to your home?

40,000

100,000

300,000

  • How long would the supply last an average family?

10 years

99 years

250m years

key themes
Key themes

Meaningfully different and salient brands:

POWER drive higher volume sales

PREMIUM maximise ability to charge a fair price

POTENTIAL sustain growth for the future

top 100 brands
Top 100 Brands

MEANINGFUL 115

DIFFERENT 120

SALIENT 131

Average for all brands 100

eight years eight top risers
Eight Years, Eight Top Risers
  • Up+425%
  • Top 100 up+77%
eight s uccess t rends
Eight Success Trends

Great Value Proposition

Relevant for today

Harnessing technology

Getting abroad and about

Reputation

Meaningfully Different

Personality

A great branded experience

rankings top 10 north america

+2%

Rankings: Top 10 North America

(Canada: RBC 38th, TD 46th, Scotiabank 85th)

key take aways
Key Take Aways

PURPOSE

CONSUMERS

COMMUNICATION

GROWTH

corporate reputation becoming more important
Corporate Reputation becoming more important

RepZ key measures of Top 100 (2013)

RepZScore

106