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Careers for Sustainable World. Career planning approaches. Self-assessment : Look at what you like to do, what you ’ re good at, what kind of people you like to work with, where your interests lie. See what fits and make decisions based on that.

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Career planning approaches
Career planning approaches

Self-assessment: Look at what you like to do, what you’re good at, what kind of people you like to work with, where your interests lie. See what fits and make decisions based on that.

Workforce/reality assessment: Examine job titles, employers, employment trends to find opportunities and pursue them.

Educational match: Identify jobs and employers that match your formal education (e.g. What can I do with an environmental studies degree?)

Serendipity: One thing leads to another. Something sparks an interest and you go with it. A friend, family member or teacher introduces you to a career option.

Vision-Based:Make decisions and take actions in accordance with what is needed to reach a future vision effectively.

Careers for sustainable world

A quick look at the history of green careers

  • (1850s-1890) Preservation movement -

    romantic inspiration of wild lands

  • (1890s-1950s) Management movement –

    long-term thinking about natural resources

  • (1950s-1970) Ecological movement –

    rise of scientific ecological understanding

  • (1970s-1990s) Regulatorymovement –

    pollution control and prevention environmental policies

  • (1990s-now) Sustainable ecosystems movement –

    integrating ecosystem conservation strategies with social justice and economic security concerns.

What is a green public service career
What is a green public service career?

Let’s not confuse public service with public sector.

Public servants can be found in government, academia, business and the nonprofit world.

Green public service careers are any careers which generate sustainable solutions for our world.

“Sustainable solutions” are actions that generate greater ecological health, social justice, and economic security at the same time.

Careers for sustainable world

Green public servants find the sustainability “sweet spot” in problems and opportunities

Who employs green public servants
Who employs green public servants?

Federal government

State government

Local government

Not-for-profit organizations


Green businesses in all industries

“EHS” departments in “brown” businesses

The traditional “environmental” industry

Careers for sustainable world




Software Design


and Design








Public Policy

Life Sciences





Marketing, Advertising

and Communications





and New Media

Ten skills green public service employers want
Ten Skills Green Public Service Employers Want

  • Communication skills

  • Collaboration abilities – team orientation

  • “Customer” orientation

  • Creativity, innovative thinking

  • Broad environmental sciences understanding

  • Analytical ability, critical thinking, problem-solving

  • Work orientation, professionalism, positive attitude

  • Occupation-specific skills and knowledge

  • Mastery of information technology, including GIS

  • Leadership ability

    Source: USEPA Workforce Assessment Project

Careers for sustainable world

World Carbon Emissions, 1950-2000

From Fossil Fuel Burning



Careers for sustainable world


Source: US National Ocean and Atmospheric Administration (NOAA) / UK Climate Research Institute

Greenland melt continues its rise



Greenland Melt Continues Its Rise

Waleed Abdalati, Code 614.1 NASA GSFC

Hydrospheric and Biospheric Sciences Laboratory

A proposed solution
A proposed solution

Stabilize CO2 concentrations by reducing carbon emissions ~80% by ~2040.

Intergovernmental Panel on Climate Change Reports

A task force of leading climate scientists from 98 countries

U s energy mix
U.S. Energy Mix

  • Oil 39%

  • Natural Gas 24%

  • Coal 23%

  • Nuclear 8%

  • Hydro 3%

  • Other Renewable 3%



Asking a new question
Asking a new question

Old question: How can we assure a stable, cheap supply of oil, natural gas and coal?

Recent question: How can we reduce as much as possible the negative ecological and health consequences of fossil fuel dependence?

New question: How can we rapidly move to an ecologically sustainable future that dramatically reduces, or even eliminates, the use of fossil fuels as a major energy source?

Careers for sustainable world

Climate Change Career Directions

Improving Basic Scientific Understanding

Energy Efficiency Improvements

Expanding Non-Fossil Fuel Energy Sources

Lowering the Climate Change Impact of Fossil Fuels

Energy Management/Climate Change Planning

Community Planning and Design

Deforestation and Reforestation Strategies

Agricultural Changes

Policy Development

Communication, Public Relations, Education

Monitoring and Measurement

Finance and Investment Activity

Response and Mitigation Work

Carbon Capture and Sequestration

Eight megatrends changing your world
Eight megatrends changing your world


1930: 2 billion

1960: 3 billion

1974: 4 billion

1987: 5 billion

1998: 6 billion

2009: 7 billion

2050: 9.2 billion


Rising living standards and expectations

A global economy

The rising power of China and India

The world’s people are moving to cities

The end of cheap oil

Technological progress is staggering

Gap between rich and poor is rising

Warfare as conflict management is not declining

Global ecosystems are under siege

Careers for sustainable world

The program portfolio and functional mavens
The Program Portfolio and Functional Mavens to describe how these changemakers work as:

Inputs and outputs of the dogged conceptualizer
Inputs and Outputs of the Dogged Conceptualizer to describe how these changemakers work as:

Transformational leaders provide a center that holds
Transformational leaders provide a center that holds to describe how these changemakers work as:

What s in the dna of transformational leaders
What to describe how these changemakers work as:’s in the DNA of Transformational Leaders?

* Thomas Barnett first evoked the idea of horizontal thinking in his best selling book, The Pentagon’s New Map. In our interview with him he said “change agents are horizontal thinkers in a vertical world.”

Understanding the stages of change
Understanding the Stages of Change to describe how these changemakers work as:

Precontemplation: Individual part of problem (whether recognized or not) and has no intention of changing.

Contemplation: Individual recognizes problem and seriously thinking about changing.

Preparation for Action: Individual recognizes problem and intends to change behavior soon.

Action: Individual has enacted consistent behavior change (i.e., sweeping fertilizer) for < 6 mo.

Maintenance: Individual maintains behavior for > 6 mo.

Understanding adoption curves
Understanding Adoption Curves to describe how these changemakers work as:

Careers for sustainable world

to describe how these changemakers work as:There is nothing quite so meaningless as doing well that which should not be done at all.”

- Peter Drucker

Careers for sustainable world

The Sustainability to describe how these changemakers work as:

Career Visioning


What s in a vision
What to describe how these changemakers work as:’s in a vision?

Vision: an image of the mission accomplished, the ideal future state made concrete through words and pictures.

A compelling vision:

  • Reflects a high standard of performance

  • Describes a unique attribute

  • Represents future accomplishments

  • Conjures up an image or picture

  • Presents a unifying theme

  • Appeals to shared values

My own career vision
My own career vision to describe how these changemakers work as:

In collaboration with a diverse, international network of environmental leaders, I am helping professionals create careers and organizations that allow them to make a meaningful difference on the sustainability concerns they care most deeply about.

I use excellent writing, teaching, coaching, consulting, research, facilitation, evaluation, and multi-media information delivery skills, which I am constantly improving. I work nine months of the year, allowing time for friends, local politics, reflection, travel and outdoor recreation.

Because of our interaction, the people and institutions I work with achieve dramatically greater eco-career success and sustainability results while having more fun and personal satisfaction.

While achieving this vision, I assure my family’s long-term security.

Your career vision statement
Your career vision statement to describe how these changemakers work as:

Write your career vision statement, in less than 100 words.

Sharing your vision statement
Sharing your vision statement to describe how these changemakers work as:

By sharing your vision statement with a small group of classmates, you can both clarify it for yourself, and improve your ability to express your vision to others.

The questions below can get the discussions going:

  • Is my vision clear? Please tell me in your own words what you think I mean. Ask me to define clearly any words that can have multiple meanings. Ask me to illustrate my vision with examples.

  • Is my vision aggressive enough? Remember that visions define “mission accomplished” for your career, not just short-term goals and objectives.

  • Is my vision expressed in a way that shows benefits for other people and/or for the natural world, or does it only show how I will benefit?

Sharing your vision exercise instructions
Sharing Your Vision to describe how these changemakers work as:Exercise Instructions

Step One: Break up into groups of five classmates.

Step Two: Each person gets two minutes to share their vision with the group. A good way to share is to read the vision aloud, and then comment briefly on an important aspect (10 minutes)

Step Three: Select one person to be coached by the group.

Step Four: Coaches ask clarifying questions of the selected person and receive answers (15 minutes)

Step Five: Reflect on the exercise. What was Interesting? Surprising? Difficult? Inspiring? (5 min.)

Careers for sustainable world

What Have You to describe how these changemakers work as:


About working with other people?

About yourself?

About achieving results

in the world as it is?

About professional skills and methods?

Careers for sustainable world

Some questions about yourself … to describe how these changemakers work as:

  • What motivates you?

  • What barriers get in your way?

  • How do you overcome them?

  • Are your life goals becoming clearer?

  • How do other people see you?

  • Do you know, and play to, your strengths?

  • Do you know, and work on, your weaknesses?

Careers for sustainable world

What does the future hold for to describe how these changemakers work as:

green public service careers?

United nations priorities
United Nations Priorities to describe how these changemakers work as:

  • Water and sanitation

  • Energy (supply and cleanliness)

  • Agricultural productivity

  • Biodiversity protection

  • Human health impacts

  • Climate change

  • Global environmental monitoring

  • Policy integration

Environmental science priorities
Environmental Science Priorities to describe how these changemakers work as:

  • Climate variability

  • Biogeochemical cycles

  • Biodiversity and ecosystem functioning

  • Hydrologic forecasting

  • Infectious diseases and the environment

  • Institutions and resource use

  • Land use dynamics

  • Re-inventing the use of materials

Careers for sustainable world

  • Trends for the Future to describe how these changemakers work as:

    • Global issues need global professionals

    • Green business as public service

    • Rising retirements = new opportunities

    • “Governing by Network” - What it means

    • It’s a technological world. Get used to it.

    • When yesterday meets tomorrow

    • Traditional “environmental” career stats

Career trend retiring boomers opportunity
Career Trend: Retiring Boomers = Opportunity! to describe how these changemakers work as:

Average age of state government employees
Average Age of State Government Employees to describe how these changemakers work as:

Careers for sustainable world

Trend: We need more eco-professionals to describe how these changemakers work as:

February 2008 data analysis

shows that there is still a steady demand

in traditional “environmental” professions.

Foresters, fish and wildlife biologists, air and water quality specialists, land use planners,

eco-lawyers? We still need you!

Selected federal government employment 2007
Selected Federal Government Employment 2007 to describe how these changemakers work as:


Forest Service 29,873 9,03938,948 14,658 16,325

NRCS 12,158 335 12,493 957 1,388

Land Managm’t 9,591 1,795 11,386 2,979 3,159

Reclamation 5,498 196 5,694 547 721

Geo. Survey 7,607 1,212 8,819 1,012 1,397

Park Service 15,901 6,357 22,258 8,282 9,001

Fish & Wildlife 8,213 1,039 9,252 1,225 1,417

Energy 14,523 426 14,950 1,312 1,271

Int’l Development 1,766 645 2,413 189 200

Environ. Protect. 17,097 1,146 18,248 1,180 1,139

NASA 17,229 1,225 18,457 963 1,187

Food & Drug 8,298 2,992 11,315 762 749

Nat’l Inst. Health 14,324 3,393 17,733 2,192 1,432

Disease Control 6,847 903 7,768 485 407

---------- 199,734

Local and state government employment 2006
Local and State Government Employment: 2006 to describe how these changemakers work as:

Department State Gov’tLocalTotal

Highways 240,300 306,904 547,204

Public Health 189,054 250,163 439,217

Solid Waste 1,930 107,506 109,436

Sewerage 1,769 125,795 127,564

Parks & Recreation 39,170 233,213 272,383

Community Develop. ? 114,100 114,100

Natural Resources 161,481 41,715 203,196

Water Supply 711 165,221 165,932

Electric Power 4,055 73,580 77,635

Transit 33,201 195,656 228,945

K-12 Instruction (10%) 4,132 458,000 462,132

High Ed Instruction (10%) 76,500 13,500 90,000

Other 21,000 10,000 31,000

------------ ------------ -----------

Total 773,394 2,095,356 2,868,747

Environmental industry employment 2005
Environmental to describe how these changemakers work as:“Industry”* Employment: 2005


Analytical Services $ 1.8 billion 1,110 20,000

Wastewater Works $35.6 26,000 141,000

Solid Waste Mgmt. $47.8 10,450 256,500

HazWaste Mgmt. $ 8.4 680 43,700

Remediation $10.8 2,300 94,500

Consulting/Engineer* $22.4 3,650 220,800

Equip/Chems/Instrum. $59.7 6,200 410,900

Water Utilities $35.1 61,400 145,200

Resource Recovery $20.8 4,700 155,100

Clean Energy Systems $22.3 1,300 100,400

-------------- ------------ -------------

$264.6 billion 117,790* 1,588,200

* ~30,000 private companies, ~88,000 public or quasi-public agencies

Trend green business as public service
Trend: Green business as public service to describe how these changemakers work as:

Examples of explosive green business growth:

  • Green building

  • Clean energy

  • Organic food and products

  • A market for carbon?

U s recycling industry 2007
U.S. Recycling Industry: 2007 to describe how these changemakers work as:

56,000 public and private sector facilities

1.1 million jobs

$236 billion in gross annual sales

Selected SectorEarningsJobs

Recycled paper mills $49 billion 139,375

Steel mills $46 billion 118,544

Recycled plastics

converters $28 billion 178,700

Iron/steel foundries $16 billion 126,313

International eco investments soaring
International eco-investments soaring to describe how these changemakers work as:

Sector2007 $ (Bil)2010 $ (Bil)

United States 270 300

Other Developed 330 350

Developing 100 130

----- -----

Total 700780

Continued rapid growth for organic food
Continued Rapid Growth for Organic Food to describe how these changemakers work as:

  • Annual U.S. growth of 16-21% from 1997-2004

  • U.S. organic food sales were $12 billion

  • Four million “organic” acres in North America

  • 10-15% annual growth expected 2006-2010

  • 5-10% growth projected for 2011-2025

  • 2025 organic sales projected at $50 billion.

    This would still be only 6% of total U.S. food sales.

A market for carbon it s already here
A market for carbon? It to describe how these changemakers work as:’s already here.

  • Chicago Climate Exchange: 225 members in 4 years

  • Global carbon credit trading doubled from ’05 to ’06

  • 2006 trading was more than $28 billion worldwide

  • Leader: European Union Emissions Trading Scheme

  • On the rise: State of California, Regional Schemes

  • Dozens of carbon “offset” companies have begun

Energy efficiency improvements
Energy Efficiency Improvements to describe how these changemakers work as:

Green Buildings

Cars, Trucks and Busses




Air Conditioning

Industrial Processes

What else?

Non fossil fuel energy sources
Non Fossil-Fuel Energy Sources to describe how these changemakers work as:


Active Solar

Small Hydroelectric


Corn and Sugar Cane Ethanol




What else?

Improving basic scientific understanding
Improving Basic Scientific Understanding to describe how these changemakers work as:

Impact of climate change on:

Plant and wildlife habitats/behavior

Ice caps and glaciers

Human health

Water supplies

What else?

Climate change response and mitigation
Climate Change Response and Mitigation to describe how these changemakers work as:




Water supply concerns

Sea level rise

Heat waves


Coral reef loss

Finance and investment careers
Finance and Investment Careers to describe how these changemakers work as:

Carbon trading

Alternative energy technology innovations

Alternative energy production companies

“Clean Technology” companies

What else?

Careers for sustainable world

Clean Energy Market to Hit $254 Billion by 2017, Says Study to describe how these changemakers work as:

OAKLAND, March 11, 2008 – Global clean-energy markets are expanding

rapidly,according to a new study. According to Clean Energy Trends 2008,

revenues in four benchmark sectors (biofuels, wind power, solar photovoltaics,

and fuel cells) are up 40% in a year, to $77.3 billion in 2007.

The report describes how:

* small start-ups are powering markets for electric vehicles;

* sustainable cities are being designed and built from the ground up;

* overseas players are powering the U.S. wind market boom;

* geothermal energy is experiencing a global renaissance.

In the United States, venture capitalists invested $2.7 billion in the clean

energy sector, 10% of total venture capital activity.

Careers for sustainable world

Clean Energy Projected Growth to describe how these changemakers work as:

2006-2016 ($US Billions)

Growth of the u s green building council
Growth of the U.S. Green Building Council to describe how these changemakers work as:


Accredited professionals 527 50,000+

Member companies/orgs 1,137 10,000+

Local chapters 15 150+

Square feet registered or certified as “green”: 867 million

Building projects registered or certified: 6,297

Size of green building market in 2007: $12 billion

Environmental careers salary report 2008
Environmental Careers Salary Report 2008 to describe how these changemakers work as:

Take a look at current employment trends in some of the best-known


Employment growth outlook is described on scale where:

Excellent = Much faster than the average of the overall economy

Good = Faster than than the average

Steady = About as fast as the average

Slow = Slower than the average

Poor = Much slower than the average

Social scientists
Social Scientists to describe how these changemakers work as:

Total = 20,000

Does not include teachers and college professors

Outlook = Steady

Anthropologists & Archaeologists: $47,402

Geographers: $63,690

Historian: $48,050

Political Scientists: $91,085

Sociologists: $62,502

Entry BA: $30,000

Entry MA: $44,200

Entry PhD: $48,200

Environmental lawyers
Environmental Lawyers to describe how these changemakers work as:

Total = ~ 79,400

60% in private industry

Outlook = Steady

Entry Level Pay:

Public Interest $40,000

Median: $103,130 Government $46,000

Middle 50% = $69,820-$155,108 Business/Industry $71,000

Private practice $86,400

Median for all: $60,000

Urban regional planners
Urban & Regional Planners to describe how these changemakers work as:

Total = 34,000

Does not include teachers and college professors

Outlook = Steady

Median = $57,560

Low 10% = $36,442<

Middle 50% = $45,176-$72,722

High 10% = >$88,962

70% of urban and regional planners work in local government

Median salary of local government planners = $57,938

Environmental scientists
Environmental Scientists to describe how these changemakers work as:

Total currently employed = 76,000

Total does notinclude teachers and college professors!

Outlook: Steady

Employer medians

Median = $55,000 Federal: $79,184

Low 10% = $33,210< Local: $52,628

Middle 50% = $42,106-72,539 State: $50,452

High 10% = >$101,723 Private: $56,000

Starting salaries average for recent BS grads: ~$34,000

44% are at local and state government agencies

8% federal government agencies

14% architecture and engineering firms

15% management, scientific and technical consulting

4% other private employers

5% are self employed

Conservation scientists foresters
Conservation Scientists/Foresters to describe how these changemakers work as:

Total = 33,959

Total does not include teachers and college professors

Outlook: Slow

Conservation ScientistsForesters

Median = $56,515 $51,938

Low 10% = $<33,104 $32,059<

Middle 50% = $42,709-$70,590 $40,125-65,152

High 10% = >$84,504 >$77,590

33% work with federal government

21% state government

11% local government

35% private industry and consulting firms

Starting salaries with BS degrees average ~ $26,000-$32,100

With an MS average ~ $39,300 - $47,500

With a PhD ~ $57,000

Environmental engineers
Environmental Engineers to describe how these changemakers work as:

Total = 54,000

Outlook = Excellent

Median = $71,800

Low 10% = $43,868<

Low 25% = $54,796

High 25% = $90,386

High 10% = >$108,050

Entry (BS) = $50,702

Hydrologists to describe how these changemakers work as:

Total = 8,723

Does not include teachers and college professors

Outlook: Excellent

Median = $66,240

Low 10% = $35,910<

Middle 50% = $50,700 –$83,900

High 10% = $101,723

31% at federal government agencies

15% state government

18% management, scientific and technical consulting

5% self employed

Geoscientists* to describe how these changemakers work as:

Total = 30,000

Outlook: Steady

Median = $74,015 Starting average

Low 10% = $40,600< w/BS = $41,762

Middle 50% = $53,048-$105,944

High 10% = >$140,8034

* See next slide for list of all geoscientist types

Geoscience types
Geoscience types to describe how these changemakers work as:


Petroleum Geodesists Physical

Engineering Seismologists Chemical

Mineralogist Geochemists Geological

Paleontologists Geomagnetists Geophysical

Stratigraphers Paleomagnetists Biological


Science techs
Science Techs to describe how these changemakers work as:

Total = 249,162

Outlook = Steady

Chemical 66,767 $41,101

Biological 69,000 $35,776

Environmental Protection/Health 33,383 $38,085

Forest/Conservation 35,537 $29,432

Agricultural/Food Science 24,768 $32,011

Geological 11,846 $43,347

Nuclear 7,861 $63,731


Surveyors cartographers photogrammetrists surveying technicians
Surveyors, Cartographers, Photogrammetrists, Surveying Technicians

Total = 141,073 Outlook = Steady

(Does not include teachers and college professors)

Cartographers/ Surveying/Mapping


11,846 69,998 59,229

Median = $50,353 = $33,197 = $46,965

Low 10% = $30,826< = $20,915< = $26,925

Middle 50% = $38,420 – 65,378= $25,788-$43,818 = $34,902-$62,494

High 10% = $81,343 = $55,806 = $78,283

Biological scientists
Biological Scientists Technicians

Total = 77,000

Does not include teachers and college professors

Outlook: Steady

Median = $59,325

Starting salary (BS) = $35,645

(MS) = $40,953

Includes: Aquatic, marine, limnologists, biochemists, botanists, microbiologists, physiologists, biophysicists, ecologists, zoologists (e.g. ornithologists, herpetologists, ichthyologists)

Option 1 public opinion tipping points
Option 1: Public Opinion Tipping Points Technicians

Change comes when a tipping point number of people want it to happen. They express themselves through their behavior, votes, purchases, willingness to follow, priorities, and cultural styles.

“People power” is the only real power. As much as marketers and political campaign consultants would like to believe otherwise, how tipping points occur is basically a mystery.

Option 2 desires of power elites
Option 2: Desires of Power Elites Technicians

Change happens when it serves the interests of the rich and powerful. Power elites ultimately control the media, elected officials, universities, government, philanthropy, the courts, business, finance, the military, and the other institutions through which change is advanced – or thwarted.

Option 3 money talks
Option 3: Money Talks Technicians

We live in a market world, and change happens only when an idea, product or service is successful in either generating commercial customers or winning approval of government budget makers.

Changes that attract money move forward.

Changes that don’t, ultimately disappear.

Option 4 force threat of force
Option 4: Force/Threat of Force Technicians

Chairman Mao famously wrote something along the lines of “Power comes from the barrel of a gun”. He was right.

Change comes from those who have power, and power comes from the ability to get others to bend to your will, whether they want to or not.

Brute force, and the willingness to use it, is necessary to bring about (and maintain) real and lasting change.

Option 5 follow the leader
Option 5: Follow the Leader Technicians

Change happens because people in formal positions of leadership authority either:

  • Instruct people to do things differently

  • Change reward/punishment systems

  • Create new visions that inspire

  • Encourage subordinates to innovate

  • Some combination of the above

    In any case, change comes from leaders.

Option 6 new ideas
Option 6: New Ideas Technicians

Before there can be change, there must be a new idea, vision, or scientific discovery which makes a new way of thinking possible.

Change happens first in the mind. Change blossoms in the human imagination.

The rest (as difficult as it may be) is all just the details of implementation.

Option 7 technological innovation
Option 7: Technological Innovation Technicians

Throughout history, the central source of change is technological improvement.

Whether it’s transportation, agriculture, health care, energy, housing, communication, warfare, or whatever.

Important changes follow directly from improved technologies.

Technology improves. The people adapt.

Option 8 fear and crisis
Option 8: Fear and Crisis Technicians

Generally speaking, people and institutions don’t want to change. Only crisis and fear can do the job.

The plant closes down. The river catches fire. Your spouse threatens to leave you. Poisons in the environment make your children sick. A chemical plant blows up.

It’s crisis, or the fear that something terrible might happen, that really motivates change.

Option 9 rules and regulations
Option 9: Rules and Regulations Technicians

The behavior of people and institutions is governed by laws, rules and regulations. Change the laws and the rules and you will change the world!

We can see this clearly in the environmental world, right? Change has come directly from innovative legislation and policy, followed by vigorous enforcement. That’s why activists focus so much attention there.

Option 10 activists and troublemakers
Option 10: Activists and Troublemakers Technicians

Margaret Mead famously wrote “Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.”

That’s the motto for activists and troublemakers. They believe that change comes when a few people simply decide that they are “mad as hell and aren’t going to take it anymore.”

Option 11 change by natural selection
Option 11: Change by Natural Selection Technicians

Darwin was right. Look around you. People live inside a physical infrastructure of transport networks, energy grids, housing, water supplies, and so forth.

We live in social infrastructures of “money”, “jobs”, taxes, marriage, family, religion, work hierarchies, job descriptions and other conventions that define “the way it is”. No one consciously created our reality.

All of these structures evolved and survived because they work, and therefore get passed on.

When they stop working, change happens automatically, and the cultural and physical “fossils” get left behind.

Option 12 education and training
Option 12: Education and Training Technicians

Change comes through education, training, propaganda, marketing and other messaging.

We process the messages from school, television, magazines, websites, blogs, books, radio, newspapers, film, and other educational vehicles that define “what’s going on”, what’s considered important, what’s “extreme”, what’s mainstream, and even what’s real.

To change people and institutions, you need to educate and train them.