Hawaii Nutrition Education Network. Tina Tamai, MPH/ Vanessa Buchthal, MS Nutrition Education Network Coordinator Hawaii Department of Health Tobacco Settlement Project: Healthy Hawaii Initiative February 19, 2009 Presented to: ASNNA Conference. Challenges: Geography.
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Hawaii Nutrition Education Network Tina Tamai, MPH/ Vanessa Buchthal, MS Nutrition Education Network Coordinator Hawaii Department of Health Tobacco Settlement Project: Healthy Hawaii Initiative February 19, 2009 Presented to: ASNNA Conference
Hawaii’s Challenge • Goal: Develop a comprehensive program to affect behavioral change • Social marketing theory • Social-ecological model • Challenge: Developing a comprehensive program given: • requirements of SNAP-Ed • circumstances presented in Hawaii.
Kalihi-Palama Health Center • Ethnically diverse population • 12 languages and dialects • Target population: SNAP eligible population • Low-income, uninsured or Medicaid, homeless, recent immigrants, limited English speakers
Evaluation of Kalihi Palama Project Post-test only non-equivalent control-group design • Post-test at conclusion of Project Zest programs at KPHC • Control surveys conducted prior to nutrition-related community events in the immediate neighborhood of the health center. • Post-test and control surveys conducted concurrently over the course of the year Preliminary Results Project Zest appears effective at reducing perceived barriers to increased fruits and vegetables in the diet
Impact of Project Zest on Perceived Barriers to Increasing Fruits/Vegetables in the Family’s Diet
Creating the Comprehensive Social Marketing Campaign • Use KPHC as base to do outreach • Culturally Customize Materials • Partner to conduct activities in schools • Community • Identify retailers • On the ground Social Marketing • Grocery Store Tours
Evaluation of WEIS • Evaluation is currently ongoing • Pretest-Posttest surveys with students • Observation of community events • Site visits to assess project implementation • In-depth interviews with teachers and school staff to assess project sustainability
Waimanalo • School Base • Public housing • Community center • Grocery stores • ID key community leaders