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DELL LEVERAGES THE INTERNET, DIRECTLY - PowerPoint PPT Presentation


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DELL LEVERAGES THE INTERNET, DIRECTLY. Jim, Pam, Keith Group D. How has Dell selling directly given them a competitive advantage?. Brings them closer to customer Customize computers Cut costs by cutting out retail stores Cause buyers to have high switching costs Creates entry barriers.

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how has dell selling directly given them a competitive advantage
How has Dell selling directly given them a competitive advantage?
  • Brings them closer to customer
  • Customize computers
  • Cut costs by cutting out retail stores
  • Cause buyers to have high switching costs
  • Creates entry barriers
what information systems does dell need to sell directly to the consumer
What Information Systems Does Dell Need To Sell Directly To The Consumer?
  • Direct Approach
    • Direct Customer Relationships
    • Products and Services
    • Ex: adapted IT systems, user interfacece
      • Electronic Data Interchange
  • Online site for customers to customize their computer
what other programs has dell created that give it a comptetitive advantage
What Other Programs Has Dell Created That Give It A Comptetitive Advantage?
  • Offers build to order production
    • Focuses on suppliers
  • Offers deployment services to organizations
  • Offers Maintenance to systems
will dell computers be cheaper than hp and other computers
Will Dell Computers Be Cheaper than HP and Other Computers?
  • Yes
    • Less overhead costs
    • Less storage costs
how can hp successfully compete with dell
How Can HP Successfully Compete With Dell?
  • Make quality products at low price
  • Allow more customers to see product
what info systems can hp set up to better compete with dell
What Info. Systems can HP set up to better compete with Dell?
  • Retail Channel Strategy
    • Allows customers to have hands on experience
    • HP’s computers are selling in more stores than Dell(10 times more)
    • Offers twice as many models than Dell
would dell have been successful if the internet had not been invented
Would Dell Have Been Successful If The Internet Had Not Been Invented?
  • Yes
    • Would take calls over phone for custom orders instead of online still allowing them to keep costs lower than having a retail store.
    • Have more samples in stores, allowing customers to see the product in person