Thank you for your consideration This is Jyoti Dalal.
Digital Marketing Proposal
Increase your rankings on search engines and generate more qualified
leads with Jyoti Dalal SEO program.
Jyoti Dalal’s SEO Services
Social Media Marketing
Jyoti Dalal uses reliable and proven tactics to improve your search engine rankings. Too many SEO
providers like to swamp you with jargon and technical details, however at Jyoti Dalal we would rather help
you understand the whole picture, and keep your eyes on the bottom line: your business and your sales.
Jyoti Dalal uses proven best practice SEO tactics to help your site rank as well as possible on search
engines. The techniques we employ include on page optimisation – changes on your website to make it
as accessible for search engines as possible, and off page optimisation – generating backlinks to your
website to increase your authority and ultimately, rankings, with search engines.
It is important to also note that within Google’s SEO Guidelines it states –“Beware of SEOs that claim to
guarantee rankings, allege a special relationship with Google, or advertise a priority submit to Google -
practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google,
or even the removal of your site from our index”.
Here are the benefits of Jyoti Dalal’s SEO program:
Proven, Legitimate Tactics
We only employ legitimate “white hat” optimisation
and link building tactics, unlike many “black hat”
SEO professionals, who chase after the short term
gain, but can be very easily found out and
penalised by Google, causing much greater and
lasting harm to their business’ online presence.
Trackable, Transparent Results
Jyoti Dalal’s SEO program is transparent and easy
to track. Each month you will receive reports
detailing not only your rankings on each keyword
compared to the previous month, but also the
traffic you receive from organic search and a list of
links we submitted that month.
Reliable Link Building Program
Jyoti Dalal’s link building program submits your
website to a well diversified range of links a month,
including social bookmarks, article submissions and
Steady and reliable link building is one of the best
businesses trying to improve their search engine
All our SEO accounts are managed by highly
Customers on SEO Standard will liaise with a
member of the team each month. SEO Advanced
customers can expect to deal with their own
dedicated account manager that they will liaise
with throughout their program.
"We had a great concept and good product, but we just weren't attracting the customers. And we
didn't know why. Through a referral, we hooked up with Jyoti Dalal and we couldn't be happier. In just
the first month, our rankings went through the roof and we haven't looked back since."
- Kelly, Real Estate
"Sometimes you think you're the only one who knows what's best for your business. In my case, I never
knew the value of a strong web presence. We're a century-old, family-owned company from the
Midwest, and technology has never been our strong suit. Thanks to Jyoti Dalal, we now understand
where the future is headed and how to keep the company strong for future generations."
- Harry Ben , Manufacture
Keyword Research –
Keywords are the base of any online business. Finding out the targeted niche keywords is most important
part. It’s necessary to analyze the Global searches, monthly searches, future trend, ads competition, SEO
competition, targeted or not and Top competitors.
Before doing the keyword research I need some suggestion from your side.
Requirement from Your Side-
Please provide me some related terms to your service and products so I can do research based on those
terms or words.
I will research best 10-15 potential keywords. OR as per your requirement.
It's important to be in sync so expectations are created and met. Here's what Jeo can expect for
creation and implementation of the Approach:
Video Promotion– Will create animated video
based on your website information. Video will give
information about your product and services.
Content Marketing– Its about creating strategy to
create and distribute valuable and relevant
content ( infograph, articles ) on social channel (
fb, twitter, G+) Article sites and Blogs.
Guest Posting Submission on Free Websites
12+ Weeks, Ongoing
12+ Weeks, Ongoing
Depends on Webmaster owner Response
Link Pyramid– Promotion of our website backlinks
on other sites.
12+ Weeks, Ongoing
Article Submission- If you will provide content then I
will submit that content on high quality sites like
articlebase, ezine etc . Otherwise I will hire a writer
for article writing.
Social Promotion– There are number of social sites
like – Reddit, Flickr, Stumblupon, Tumblr,Pinterest
etc. Will promote our brand name and information
on those sites.
Twice in a Day
2-3 paid directory weekly ( Ex - Yahoo directory)
Niche Specific Directories
5 each week
10+ every Week
will describe about our website. Means inforamtion
in a form of Graph or visual.
12+ Weeks, Ongoing
Question and Answers– There are question and
answers website like yahoo answers and quora ,
those have problem and question about prepaid
card, credit card for immigrant, latino , hispanic ,
We can answer their question and promote our
Content Curation –There are big sites like scoop.it,
lisly, Storify etc, Content curation is gathering
multple infromation about product and service and
put them on one place, So people can find all type
of informaton on one place without visiting on
different 2 sources.
Once in a week
Meta Tag Optimization
Image & hyperlink optimization
Sitemap, Robot.txt, RSS
Webmaster and analytic setup
10 urls Per hour
5-8 pages per hour
3-5 Pages Per hour
2 pages per hour
3 hours per 5 competitors
Depend on number of images in website
Links - Verify Link structure, ALT tags, Text link words
Before launching an AdWords , facebook, bing and yahoo campaign, I will go through extensive
keyword research, we find sets of keyword phrases that will achieve optimal results for the least cost.
Google Adwords Steps-
Services of Qualified Google Adwords Professional
Setting up Your Campaign
Identify a large number of low-cost but highly targeted keywords/keyword phrases
Develop various ad headlines and descriptions and split-test them to identify the most effective
Establishing cpc & daily budget
Managing - monitoring campaign on daily basis
Evaluating performing/non-performing keywords
Adding more keywords
Reliable customer support
Google Analytics Integration
Low optimization Cost
Deleting non-performing keywords etc
Sending weekly report
Main focus on PPC is to improve the “Quality Score” and “Conversion” that will automatically reduce the
CPC and increase in ROI. I can assist you with your business needs as you plan to overcome your rival’s
pay per click strategies. I will ensure that you ROI is maximized by generating very high click-through
ratios (CTRs) with skillful research, applied logic, and an innovative approach. I work with meticulous
efficiency to refine your PPC campaigns and reduce the average costs involved in driving extremely
targeted traffic to the products/services you are offering.
Social media is a great way to promote our website and establish good relationship with
customers/visitors. Now social media play an important role in gaining authority in Google eyes. Social
has opened up a huge opportunity: to engage directly with customers, to understand what motivates
and interests them, and to increase the size of the audience for your website.
• Manage Social Media marketing campaigns and day-to-day activities including:
o Curate relevant content to reach the audience most likely to buy from you.
o Write editorial content
o Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
o Conduct online advocacy and open stream for cross-promotions.
o Develop and expand community and/or blogger outreach efforts.
o Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile,
o Design, create and manage promotions and Facebook ad campaigns.
o Compile report for management showing results (ROI).
• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering
questions where appropriate.
• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and
• Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business, report to
SEO Results –
We have totally new keywords; we do not have any ranking for those keywords that mean not in even
Google search results.
We have to start from scratch so our each step is important from onpage to offpage optimization.
First we will start from onpage optimization, those keywords we have researched, will implement them
into website. I have explained onpage techniques in above table.
While we will be working on your website there will be more keywords opportunities for those people are
searching for our website. We will also fetch those keywords and will target to achieve first page position.
Also we will use synonyms, long tail and related keywords,thisway we can generate even more
keywords. And our website will be safe from Google penalties.
As I said guaranteed results, we will definitely deliver you first page ranking results. Within one month of
working you can see good improvement in ranking. So you can then judge that we are going on right
track and following Google algorithms.
Normally SEO takes 5-6 months to establish online brand and reputation. In overall process main motive is
to increase website authority.
Social Media Results -
If we do not have social media presence then my duties will be to create highly professional social
accounts on Facebook, Twitter, LinkedIn and Google Plus.
That will be my responsibility to engage with social media visitors, regular posting on social channels,
increasing facebook likes, Google plus circle and Twitter followers.
With in 6 months I will deliver 1000’s of facebook business page likes, Twitter followers and Google plus +.
Google Adwords Results –
The purpose of Adwords is to get quick results and leads. After researching potential keywords you can
see immediate visits to your website. I will setup tracking system to analyze and measure each leads