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service overview digital marketing proposal jyoti

Service overview

Digital Marketing Proposal

Jyoti Dalal

Increase your rankings on search engines and generate more qualified

leads with Jyoti Dalal SEO program.

introduction jyoti dalal s seo services

Introduction

Jyoti Dalal’s SEO Services

Testimonials

Keywords Suggestions

Timeline Implementation

Offpage optimization

Onpage Optimization

Social Media Marketing

Google Adwords

Guaranteed Results

thank you for considering jyoti dalal as your

Thank you for considering Jyoti Dalal as your SEO solution.

Jyoti Dalal uses reliable and proven tactics to improve your search engine rankings. Too many SEO

providers like to swamp you with jargon and technical details, however at Jyoti Dalal we would rather help

you understand the whole picture, and keep your eyes on the bottom line: your business and your sales.

jyoti dalal s seo services jyoti dalal uses

Jyoti Dalal’s SEO Services

Jyoti Dalal uses proven best practice SEO tactics to help your site rank as well as possible on search

engines. The techniques we employ include on page optimisation – changes on your website to make it

as accessible for search engines as possible, and off page optimisation – generating backlinks to your

website to increase your authority and ultimately, rankings, with search engines.

It is important to also note that within Google’s SEO Guidelines it states –“Beware of SEOs that claim to

guarantee rankings, allege a special relationship with Google, or advertise a priority submit to Google -

practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google,

or even the removal of your site from our index”.

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291

Here are the benefits of Jyoti Dalal’s SEO program:

Proven, Legitimate Tactics

We only employ legitimate “white hat” optimisation

and link building tactics, unlike many “black hat”

SEO professionals, who chase after the short term

gain, but can be very easily found out and

penalised by Google, causing much greater and

lasting harm to their business’ online presence.

Trackable, Transparent Results

Jyoti Dalal’s SEO program is transparent and easy

to track. Each month you will receive reports

detailing not only your rankings on each keyword

compared to the previous month, but also the

traffic you receive from organic search and a list of

links we submitted that month.

Reliable Link Building Program

Jyoti Dalal’s link building program submits your

website to a well diversified range of links a month,

including social bookmarks, article submissions and

directory submissions.

Steady and reliable link building is one of the best

strategies

available

to

businesses trying to improve their search engine

results.

Account Management

All our SEO accounts are managed by highly

trained experts.

Customers on SEO Standard will liaise with a

member of the team each month. SEO Advanced

customers can expect to deal with their own

dedicated account manager that they will liaise

with throughout their program.

small

and

medium

testimonials we had a great concept and good

Testimonials

"We had a great concept and good product, but we just weren't attracting the customers. And we

didn't know why. Through a referral, we hooked up with Jyoti Dalal and we couldn't be happier. In just

the first month, our rankings went through the roof and we haven't looked back since."

- Kelly, Real Estate

"Sometimes you think you're the only one who knows what's best for your business. In my case, I never

knew the value of a strong web presence. We're a century-old, family-owned company from the

Midwest, and technology has never been our strong suit. Thanks to Jyoti Dalal, we now understand

where the future is headed and how to keep the company strong for future generations."

- Harry Ben , Manufacture

Keyword Research –

Keywords are the base of any online business. Finding out the targeted niche keywords is most important

part. It’s necessary to analyze the Global searches, monthly searches, future trend, ads competition, SEO

competition, targeted or not and Top competitors.

Before doing the keyword research I need some suggestion from your side.

Requirement from Your Side-

Please provide me some related terms to your service and products so I can do research based on those

terms or words.

I will research best 10-15 potential keywords. OR as per your requirement.

implementation timeline it s important

Implementation Timeline:-

It's important to be in sync so expectations are created and met. Here's what Jeo can expect for

creation and implementation of the Approach:

Offpage Optimization

Timeline

Video Promotion– Will create animated video

based on your website information. Video will give

information about your product and services.

Content Marketing– Its about creating strategy to

create and distribute valuable and relevant

content ( infograph, articles ) on social channel (

fb, twitter, G+) Article sites and Blogs.

Guest Posting Submission on Free Websites

12+ Weeks, Ongoing

12+ Weeks, Ongoing

Depends on Webmaster owner Response

Link Pyramid– Promotion of our website backlinks

on other sites.

Press Release

Weekly

12+ Weeks, Ongoing

Article Submission- If you will provide content then I

will submit that content on high quality sites like

articlebase, ezine etc . Otherwise I will hire a writer

for article writing.

Social Promotion– There are number of social sites

like – Reddit, Flickr, Stumblupon, Tumblr,Pinterest

etc. Will promote our brand name and information

on those sites.

Paid directories

Weekly

Twice in a Day

2-3 paid directory weekly ( Ex - Yahoo directory)

Niche Specific Directories

5 each week

Multimedia/Document Submission

10+ every Week

info graphic submission will create an image that

Info graphic Submission– Will create an image that

will describe about our website. Means inforamtion

in a form of Graph or visual.

12+ Weeks, Ongoing

Question and Answers– There are question and

answers website like yahoo answers and quora ,

those have problem and question about prepaid

card, credit card for immigrant, latino , hispanic ,

We can answer their question and promote our

brand there.

Content Curation –There are big sites like scoop.it,

lisly, Storify etc, Content curation is gathering

multple infromation about product and service and

put them on one place, So people can find all type

of informaton on one place without visiting on

different 2 sources.

Ranking Report

Once in a week

4+ Weeks

Weekly

onpage optimization

OnPage Optimization

Timeline

Error Finding

Url Optimization

Internal Linking

Meta Tag Optimization

Content Optimization

Keyword Research

Site Analysis

Competitor analysis

Image & hyperlink optimization

Sitemap, Robot.txt, RSS

Webmaster and analytic setup

2 Hours

10 urls Per hour

5-8 pages per hour

3-5 Pages Per hour

2 pages per hour

5 hours

3 Hours

3 hours per 5 competitors

Depend on number of images in website

2 hours

1 hour

Links - Verify Link structure, ALT tags, Text link words

and Titles

3 Hours

google adwords

Google Adwords –

Before launching an AdWords , facebook, bing and yahoo campaign, I will go through extensive

keyword research, we find sets of keyword phrases that will achieve optimal results for the least cost.

Google Adwords Steps-

Services of Qualified Google Adwords Professional

Setting up Your Campaign

A/B testing

Identify a large number of low-cost but highly targeted keywords/keyword phrases

Develop various ad headlines and descriptions and split-test them to identify the most effective

ad

Establishing cpc & daily budget

Managing - monitoring campaign on daily basis

Evaluating performing/non-performing keywords

Adding more keywords

Reliable customer support

Google Analytics Integration

Low optimization Cost

Deleting non-performing keywords etc

Sending weekly report

Main focus on PPC is to improve the “Quality Score” and “Conversion” that will automatically reduce the

CPC and increase in ROI. I can assist you with your business needs as you plan to overcome your rival’s

pay per click strategies. I will ensure that you ROI is maximized by generating very high click-through

ratios (CTRs) with skillful research, applied logic, and an innovative approach. I work with meticulous

efficiency to refine your PPC campaigns and reduce the average costs involved in driving extremely

targeted traffic to the products/services you are offering.

social media marketing

Social Media Marketing -

Social media is a great way to promote our website and establish good relationship with

customers/visitors. Now social media play an important role in gaining authority in Google eyes. Social

has opened up a huge opportunity: to engage directly with customers, to understand what motivates

and interests them, and to increase the size of the audience for your website.

Essential Duties

• Manage Social Media marketing campaigns and day-to-day activities including:

o Curate relevant content to reach the audience most likely to buy from you.

o Write editorial content

o Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.

o Conduct online advocacy and open stream for cross-promotions.

o Develop and expand community and/or blogger outreach efforts.

o Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile,

and blog).

o Design, create and manage promotions and Facebook ad campaigns.

o Compile report for management showing results (ROI).

• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering

questions where appropriate.

• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and

metrics.

• Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and

respond accordingly.

• Monitor trends in Social Media tools, applications, channels, design and strategy.

• Identify threats and opportunities in user generated content surrounding the business, report to

appropriate management.

guaranteed results

Guaranteed Results-

SEO Results –

We have totally new keywords; we do not have any ranking for those keywords that mean not in even

Google search results.

We have to start from scratch so our each step is important from onpage to offpage optimization.

First we will start from onpage optimization, those keywords we have researched, will implement them

into website. I have explained onpage techniques in above table.

While we will be working on your website there will be more keywords opportunities for those people are

searching for our website. We will also fetch those keywords and will target to achieve first page position.

Also we will use synonyms, long tail and related keywords,thisway we can generate even more

keywords. And our website will be safe from Google penalties.

As I said guaranteed results, we will definitely deliver you first page ranking results. Within one month of

working you can see good improvement in ranking. So you can then judge that we are going on right

track and following Google algorithms.

Normally SEO takes 5-6 months to establish online brand and reputation. In overall process main motive is

to increase website authority.

Social Media Results -

If we do not have social media presence then my duties will be to create highly professional social

accounts on Facebook, Twitter, LinkedIn and Google Plus.

That will be my responsibility to engage with social media visitors, regular posting on social channels,

increasing facebook likes, Google plus circle and Twitter followers.

With in 6 months I will deliver 1000’s of facebook business page likes, Twitter followers and Google plus +.

Google Adwords Results –

The purpose of Adwords is to get quick results and leads. After researching potential keywords you can

see immediate visits to your website. I will setup tracking system to analyze and measure each leads

through adwords.