Resume

1. Service overview Digital Marketing Proposal Jyoti Dalal Increase your rankings on search engines and generate more qualified leads with Jyoti Dalal SEO program.

2. Introduction Jyoti Dalal’s SEO Services Testimonials Keywords Suggestions Timeline Implementation Offpage optimization Onpage Optimization Social Media Marketing Google Adwords     Guaranteed Results

3. Thank you for considering Jyoti Dalal as your SEO solution. Jyoti Dalal uses reliable and proven tactics to improve your search engine rankings. Too many SEO providers like to swamp you with jargon and technical details, however at Jyoti Dalal we would rather help you understand the whole picture, and keep your eyes on the bottom line: your business and your sales.

4. Jyoti Dalal’s SEO Services Jyoti Dalal uses proven best practice SEO tactics to help your site rank as well as possible on search engines. The techniques we employ include on page optimisation – changes on your website to make it as accessible for search engines as possible, and off page optimisation – generating backlinks to your website to increase your authority and ultimately, rankings, with search engines. It is important to also note that within Google’s SEO Guidelines it states –“Beware of SEOs that claim to guarantee rankings, allege a special relationship with Google, or advertise a priority submit to Google - practices that violate our guidelines may result in a negative adjustment of your site’s presence in Google, or even the removal of your site from our index”. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291 Here are the benefits of Jyoti Dalal’s SEO program: Proven, Legitimate Tactics We only employ legitimate “white hat” optimisation and link building tactics, unlike many “black hat” SEO professionals, who chase after the short term gain, but can be very easily found out and penalised by Google, causing much greater and lasting harm to their business’ online presence. Trackable, Transparent Results Jyoti Dalal’s SEO program is transparent and easy to track. Each month you will receive reports detailing not only your rankings on each keyword compared to the previous month, but also the traffic you receive from organic search and a list of links we submitted that month. Reliable Link Building Program Jyoti Dalal’s link building program submits your website to a well diversified range of links a month, including social bookmarks, article submissions and directory submissions. Steady and reliable link building is one of the best strategies available to businesses trying to improve their search engine results. Account Management All our SEO accounts are managed by highly trained experts. Customers on SEO Standard will liaise with a member of the team each month. SEO Advanced customers can expect to deal with their own dedicated account manager that they will liaise with throughout their program. small and medium

5. Testimonials "We had a great concept and good product, but we just weren't attracting the customers. And we didn't know why. Through a referral, we hooked up with Jyoti Dalal and we couldn't be happier. In just the first month, our rankings went through the roof and we haven't looked back since." - Kelly, Real Estate "Sometimes you think you're the only one who knows what's best for your business. In my case, I never knew the value of a strong web presence. We're a century-old, family-owned company from the Midwest, and technology has never been our strong suit. Thanks to Jyoti Dalal, we now understand where the future is headed and how to keep the company strong for future generations." - Harry Ben , Manufacture Keyword Research – Keywords are the base of any online business. Finding out the targeted niche keywords is most important part. It’s necessary to analyze the Global searches, monthly searches, future trend, ads competition, SEO competition, targeted or not and Top competitors. Before doing the keyword research I need some suggestion from your side. Requirement from Your Side- Please provide me some related terms to your service and products so I can do research based on those terms or words. I will research best 10-15 potential keywords. OR as per your requirement.

6. Implementation Timeline:- It's important to be in sync so expectations are created and met. Here's what Jeo can expect for creation and implementation of the Approach: Offpage Optimization Timeline Video Promotion– Will create animated video based on your website information. Video will give information about your product and services. Content Marketing– Its about creating strategy to create and distribute valuable and relevant content ( infograph, articles ) on social channel ( fb, twitter, G+) Article sites and Blogs. Guest Posting Submission on Free Websites 12+ Weeks, Ongoing 12+ Weeks, Ongoing Depends on Webmaster owner Response Link Pyramid– Promotion of our website backlinks on other sites. Press Release Weekly 12+ Weeks, Ongoing Article Submission- If you will provide content then I will submit that content on high quality sites like articlebase, ezine etc . Otherwise I will hire a writer for article writing. Social Promotion– There are number of social sites like – Reddit, Flickr, Stumblupon, Tumblr,Pinterest etc. Will promote our brand name and information on those sites. Paid directories Weekly Twice in a Day 2-3 paid directory weekly ( Ex - Yahoo directory) Niche Specific Directories 5 each week Multimedia/Document Submission 10+ every Week

7. Info graphic Submission– Will create an image that will describe about our website. Means inforamtion in a form of Graph or visual. 12+ Weeks, Ongoing Question and Answers– There are question and answers website like yahoo answers and quora , those have problem and question about prepaid card, credit card for immigrant, latino , hispanic , We can answer their question and promote our brand there. Content Curation –There are big sites like scoop.it, lisly, Storify etc, Content curation is gathering multple infromation about product and service and put them on one place, So people can find all type of informaton on one place without visiting on different 2 sources. Ranking Report Once in a week 4+ Weeks Weekly

8. OnPage Optimization Timeline Error Finding Url Optimization Internal Linking Meta Tag Optimization Content Optimization Keyword Research Site Analysis Competitor analysis Image & hyperlink optimization Sitemap, Robot.txt, RSS Webmaster and analytic setup 2 Hours 10 urls Per hour 5-8 pages per hour 3-5 Pages Per hour 2 pages per hour 5 hours 3 Hours 3 hours per 5 competitors Depend on number of images in website 2 hours 1 hour Links - Verify Link structure, ALT tags, Text link words and Titles 3 Hours

9. Google Adwords – Before launching an AdWords , facebook, bing and yahoo campaign, I will go through extensive keyword research, we find sets of keyword phrases that will achieve optimal results for the least cost. Google Adwords Steps- Services of Qualified Google Adwords Professional Setting up Your Campaign A/B testing Identify a large number of low-cost but highly targeted keywords/keyword phrases Develop various ad headlines and descriptions and split-test them to identify the most effective ad Establishing cpc & daily budget Managing - monitoring campaign on daily basis Evaluating performing/non-performing keywords Adding more keywords Reliable customer support Google Analytics Integration Low optimization Cost Deleting non-performing keywords etc Sending weekly report               Main focus on PPC is to improve the “Quality Score” and “Conversion” that will automatically reduce the CPC and increase in ROI. I can assist you with your business needs as you plan to overcome your rival’s pay per click strategies. I will ensure that you ROI is maximized by generating very high click-through ratios (CTRs) with skillful research, applied logic, and an innovative approach. I work with meticulous efficiency to refine your PPC campaigns and reduce the average costs involved in driving extremely targeted traffic to the products/services you are offering.

10. Social Media Marketing - Social media is a great way to promote our website and establish good relationship with customers/visitors. Now social media play an important role in gaining authority in Google eyes. Social has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your website. Essential Duties • Manage Social Media marketing campaigns and day-to-day activities including: o Curate relevant content to reach the audience most likely to buy from you. o Write editorial content o Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. o Conduct online advocacy and open stream for cross-promotions. o Develop and expand community and/or blogger outreach efforts. o Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). o Design, create and manage promotions and Facebook ad campaigns. o Compile report for management showing results (ROI). • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics. • Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly. • Monitor trends in Social Media tools, applications, channels, design and strategy. • Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.

11. Guaranteed Results- SEO Results – We have totally new keywords; we do not have any ranking for those keywords that mean not in even Google search results. We have to start from scratch so our each step is important from onpage to offpage optimization. First we will start from onpage optimization, those keywords we have researched, will implement them into website. I have explained onpage techniques in above table. While we will be working on your website there will be more keywords opportunities for those people are searching for our website. We will also fetch those keywords and will target to achieve first page position. Also we will use synonyms, long tail and related keywords,thisway we can generate even more keywords. And our website will be safe from Google penalties. As I said guaranteed results, we will definitely deliver you first page ranking results. Within one month of working you can see good improvement in ranking. So you can then judge that we are going on right track and following Google algorithms. Normally SEO takes 5-6 months to establish online brand and reputation. In overall process main motive is to increase website authority. Social Media Results - If we do not have social media presence then my duties will be to create highly professional social accounts on Facebook, Twitter, LinkedIn and Google Plus. That will be my responsibility to engage with social media visitors, regular posting on social channels, increasing facebook likes, Google plus circle and Twitter followers. With in 6 months I will deliver 1000’s of facebook business page likes, Twitter followers and Google plus +. Google Adwords Results – The purpose of Adwords is to get quick results and leads. After researching potential keywords you can see immediate visits to your website. I will setup tracking system to analyze and measure each leads through adwords.