ECP 6701 Competitive Strategies in Expanding Markets. Strategic Positioning for Competitive Advantage. Readings. BDSS Chapter 11. Strategic Positioning. Firms within the same industry can position themselves in different ways
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Competitive Strategies in Expanding Markets
Strategic Positioning for Competitive Advantage
Value created = Consumer surplus +
= (B - P) + (P - C)
= B - C
If (B-C) is not positive the product will not be viable.
CE – CF > PE – PF
PF – CF > PE – CE
PF – PE> CF – CE
PF – CF> PE– CE
Cost advantage should be sought
Benefit advantage should be sought