Essential Steps To Promoting Humanism and Building Community Through Social Media and Your Website - PowerPoint PPT Presentation

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Essential Steps To Promoting Humanism and Building Community Through Social Media and Your Website

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  1. Essential Steps To Promoting Humanism and Building Community Through Social Media and Your Website

  2. What To Expect Accessible Online, Including The PowerPoint Presentation Terry Plank - www.SEMConsultation.com

  3. Intro - Websites & Social Media Works Google Search [social media humanism] AHA From GETTING REAL Articleby Brian Trent, The Humanist Michael Shermer, Skeptics Society Executive Director “Social media has been huge for us. The movement has grown and the activities of so many skeptical groups has helped legitimize it into more mainstream circles.” Dr. Steven Novella, Yale University School of Medicine, Skeptic’s Guide to the Universe “Social media has been so successful for us, but a lot of our foes are well funded and have PR machines. Social media has leveled the field.” Terry Plank - www.SEMConsultation.com

  4. Intro - Being Part Of A Movement - Tribes Terry Plank - www.SEMConsultation.com

  5. Intro - Becoming Part Of A Movement - Tribes Terry Plank - www.SEMConsultation.com

  6. Intro – The Power of New Media Terry Plank - www.SEMConsultation.com

  7. Possible Tactics/Tools Ways Of Building & Expanding Community To Support & Expand Humanism Terry Plank - www.SEMConsultation.com

  8. Possible Tactics/Tools Terry Plank - www.SEMConsultation.com

  9. Possible Tactics/Tools 2 Social Media Map: SEM Consultation For Download Terry Plank - www.SEMConsultation.com

  10. Possible Tactics/Tools 3 Graphic View Of Interconnectedness Terry Plank - www.SEMConsultation.com

  11. Tactics/Tools - Website Terry Plank - www.SEMConsultation.com

  12. Tactics/Tools – Social Press: Blogs Terry Plank - www.SEMConsultation.com

  13. Tactics/Tools - Social Press: Blogs 2 Terry Plank - www.SEMConsultation.com

  14. Tactics/Tools - Social Networks Terry Plank - www.SEMConsultation.com

  15. Tactics/Tools - Social Networks 2 Terry Plank - www.SEMConsultation.com

  16. Tactics/Tools - Microblogging: Twitter Terry Plank - www.SEMConsultation.com

  17. Tactics/Tools - Video & Photo Sharing Terry Plank - www.SEMConsultation.com

  18. Tactics/Tools - Social Bookmarking & News Terry Plank - www.SEMConsultation.com

  19. Tactics/Tools - Podcasts Terry Plank - www.SEMConsultation.com

  20. Tactics/Tools - Others Terry Plank - www.SEMConsultation.com

  21. Tactics/Tools - Most Used By % Terry Plank - www.SEMConsultation.com

  22. Tactics/Tools - Demographics Social Media Infographic Terry Plank - www.SEMConsultation.com

  23. Planning - State Why You Exist, Your Mission Why Do We Exist? Terry Plank - www.SEMConsultation.com

  24. Planning - State Why You Exist, Your Mission Terry Plank - www.SEMConsultation.com

  25. Planning - State Why You Exist, Your Mission Stated As A Mission Statement Our mission is to be a social support to members and friends, to help our members grow in their understanding of Humanism, to work with other like-minded organizations to educate the public about humanist alternatives, & to educate the public about the Humanist alternative to religious philosophies. Terry Plank - www.SEMConsultation.com

  26. Planning - Strategy To Accomplish Mission Terry Plank - www.SEMConsultation.com

  27. Planning - Goals - What Want To Accomplish Terry Plank - www.SEMConsultation.com

  28. Planning - Strategies For Each Goal Terry Plank - www.SEMConsultation.com

  29. Planning - Know Your Audiences Terry Plank - www.SEMConsultation.com

  30. Planning - Know Your Audiences 2 • Your Chapter Members • Group or Organization Members • General Public Who Is Open To Learn or Who Are Searching For Truth • Allies – Those With Similar Goals You’re not alone, be strengthened by those with similar goals & tactics. • Who has similar goals? • What is their message/content. How does ours differ or compliment? • How are they reaching our audience? What social networks are they using? • Where are they strong? Where are they missing? How can we shore up where they are not present? Terry Plank - www.SEMConsultation.com

  31. Planning - Know Your Audiences 3 • Competitors – Those With Competing Goals You are not the only one with a message, goals & tactics. • Who is competing for our audiences? • What is their message/content? How does ours differ? • How are they reaching our audience? What social networks are they using? • How To Reach All Your Audiences • What social networks do they use? • How can we learn their social habits? • How do we get noticed by them? • What messages/content do we need to reach and communicate with them to accomplish our Goals? Terry Plank - www.SEMConsultation.com

  32. Planning - Know Your Audiences 4 Examples Terry Plank - www.SEMConsultation.com

  33. Planning - Content For Various Tactics/Tools Terry Plank - www.SEMConsultation.com

  34. Planning - Make Sure Content Is Found Terry Plank - www.SEMConsultation.com

  35. Planning - Make Sure Content Is Found 2 • Keyword Phrases Placement – Optimizing For Relevance • Website & Blog • Page Text • HTML Title and Description • Page File Names • Graphic Names • Keyword Usage Planning Form • Social Media Networks • All Posts/Sharing • Comments • Graphics and Video Terry Plank - www.SEMConsultation.com

  36. Planning - Make Sure Content Is Found 3 Terry Plank - www.SEMConsultation.com

  37. Planning - Make Sure Content Is Found 4 What Are We About? • Search Process: Website, Blog & Each Tool • Important Words In The Content • What You Think Relevant • Friends & Group Members • Study Allies • Study Competitors • Search Google Terry Plank - www.SEMConsultation.com

  38. Planning - Make Sure Content Is Found 5 • AHA HTML Keywords Content • International Humanist and Ethical Union Keyword Discovery Process Terry Plank - www.SEMConsultation.com

  39. Planning - Make Sure Content Is Found 6 Terry Plank - www.SEMConsultation.com

  40. Planning – Establish Overall Strategy Follow Steps For Chapter Or Organization Terry Plank - www.SEMConsultation.com

  41. Planning – Establish Overall Strategy Follow Steps For Chapter Or Organization Terry Plank - www.SEMConsultation.com

  42. Planning – Establish Overall Strategy Follow Steps For Chapter Or Organization Terry Plank - www.SEMConsultation.com

  43. Planning – Establish Overall Strategy Follow Steps For Chapter Or Organization Terry Plank - www.SEMConsultation.com

  44. Final Thoughts Terry Plank - www.SEMConsultation.com