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Upper10 NightCare
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  1. Upper10 NightCare Nick Graling, Joshua Neff, Holly Wright, Robert Hiter, Mike Novick, James Mao, Kamal Khan, AmalLaiq, Ruth Montijo

  2. Upper10 NightCare - Mission Statement Focused on providing an enjoyable experience for children while allowing parents to have peace of mind, Upper10 NightCare provides professionalism and exceptional service.

  3. Management and Operations • Projected number of customers: 40 to 60 per day • Projected number of employees: 6 • Qualification for employment: CPR, Background Check • Facility Amenities: Secure Check-in, Separate Sleep Area • Age of Children in our care: 3-12 years old • Pricing: $20 per hour

  4. Marketing- Target Markets • Local Target Market: Fairfax Corner, Fairfax, Virginia. • High volumeshopping centers with restaurants , clothing stores and movie theaters. • Global Target Market: Australia • 43% of the children aged 0-12 attend some form of child care. • Formal child care is a growing trend in Australia. • Target high volume tourist attractions including: Casinos, historical landmarks, Concert venues, etc.

  5. Marketing – SWOT Analysis • Strengths: Parental convenience, activities and events for children, reliability, security. • Weaknesses: Parents who are loyal to an individual babysitter or day care. • Opportunities: Service referral, expansion to different town center areas for greater convenience, expanding to accommodate a greater number of children. • Threats: Unsatisfied parents, children with behavioral issues, medical issues, overcrowding.

  6. About Us * Locations * Activities * Pictures * Reservations About Us Locations Activities Pictures Reservations (U.S. and Global) Contact Us Follow us on

  7. Security and Check-In • Digitally recorded surveillance cameras • Located in every room and hallway • 24 hour security monitoring • Keypad locks to access playrooms • Primasoft check-in software • Ensures child accountability

  8. Finance and Accounting –Year 1 • REVENUE • Sales= $400,000 • START UP COSTS • Supplies= $5,485 • Build-out Cost= $164,000 • ANNUAL OPERATING COSTS • Labor/Wages= $163,620 • Supplies= $2,560 • Insurance= $8,000 • Rent= $120,000 • Permits= $27 • Utilities= $6,580 • Total Costs= $470,272 • NET INCOME $(70,272) • TAXES (30%) $(21,082) • NET PROFIT $(49,190) • RETURN ON EQUITY -29 % • $1.00 U.S. Dollar = $1.08 Australian Dollar

  9. 5 Year Projections

  10. Return on Investment Net Present Value: $384,624

  11. Local Limitations – Fairfax Corner • Economic limits • Regulates whether or not childcare will be used • Apprehensive customers • Unwilling to leave children with a business that has no reputation • Demographics in Fairfax • largest percentage of population are married, childless couples • Second largest percentage of population are married couples with children

  12. Global Limitations - Australia • Government regulations for child to teacher ratios   • Only 4% of childcare labor in Australia are filled by men • 62% of families handle childcare themselves • Only 6.2% use childcare services • Most private profit centers operate out of a single location • Childcare provided by stay-at-home parents seeking additional income

  13. Questions?

  14. References BlueClaw (2010). Reservation Software. Retrieved from http://www.blueclawsolutions.com/reservationsoftware.htm on April 25, 2010.Burea of Labor Statistics. (2010). Childcare workers. Retrieved from http://www.bls.gov/oco/ocos170.htmChildcare Associations Australia. (December 2009). Childcare Standards Debate. Retrieved from http://www.childcareaust.org.au/index.php?option=com_content&view=article&id=14:child-care-standards-debate-abc-radio-national&c atid=9:radio-interviews on April 18, 2010.Chinongoza, Munyanadzi. (2010). Cost of starting a daycare center. Retrieved from http://ezinearticles.com/?Cost-Of-Starting-A-Daycare-Center&id=724054Department of Social Services Commonwealth of Virginia. (2008). Standards for Licensed Child Day Centers. Retrieved from http://www.dss.virginia.gov/files/division/licensing/licensed_child_care/child_day_centers/regulations_code/applicable_regulations/032- 05-243-7.pdfIBISWorld (2010). Childcare Services in Australia, Australian Industry Report. Retrieved from http://www.ibisworld.com.au/industry/default.aspx?indid=626 on April 19, 2010.National Association of childcare. (2010). The Current Economy's Impact on Childcare. Retrieved from http://www.naccrra.org/policy/economy/ on April 11, 2010.Nichols, Brooke. (January 25, 2010). Common Fears When Dropping an Infant off in Daycare. Retrieved from http://www.livestrong.com/article/76289-common- fears-dropping-infant-off/ on April 11, 2010.Peterson Companies. (2010). Atlas walk at Gateway [Property listing]. Retrieved from http://www.costar.com/costarconnect/MasterPage/Main.aspx?SiteID=22750&CheckSum=121647099&InvestmentProperty=False&prope rtyid=1480286&IsCostar=CostarPrimaSoft PC Software (2010). Check In/Out Organizer Pro. Retrieved from http://www.primasoft.com/pro_software/check_inout_software_pro.htm on April 25, 2010.Stanley Security Solutions. (2009). What are your security needs? We have a solution that fits. Retrieved from http://www.stanleysecuritysolutions.com/ on April 25, 2010. ChildCare Supply Company , http://www.childcaresupplycompany.com/