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Upper10 NightCare Nick Graling, Joshua Neff, Holly Wright, Robert Hiter, Mike Novick, James Mao, Kamal Khan, AmalLaiq, Ruth Montijo
Upper10 NightCare - Mission Statement Focused on providing an enjoyable experience for children while allowing parents to have peace of mind, Upper10 NightCare provides professionalism and exceptional service.
Management and Operations • Projected number of customers: 40 to 60 per day • Projected number of employees: 6 • Qualification for employment: CPR, Background Check • Facility Amenities: Secure Check-in, Separate Sleep Area • Age of Children in our care: 3-12 years old • Pricing: $20 per hour
Marketing- Target Markets • Local Target Market: Fairfax Corner, Fairfax, Virginia. • High volumeshopping centers with restaurants , clothing stores and movie theaters. • Global Target Market: Australia • 43% of the children aged 0-12 attend some form of child care. • Formal child care is a growing trend in Australia. • Target high volume tourist attractions including: Casinos, historical landmarks, Concert venues, etc.
Marketing – SWOT Analysis • Strengths: Parental convenience, activities and events for children, reliability, security. • Weaknesses: Parents who are loyal to an individual babysitter or day care. • Opportunities: Service referral, expansion to different town center areas for greater convenience, expanding to accommodate a greater number of children. • Threats: Unsatisfied parents, children with behavioral issues, medical issues, overcrowding.
About Us * Locations * Activities * Pictures * Reservations About Us Locations Activities Pictures Reservations (U.S. and Global) Contact Us Follow us on
Security and Check-In • Digitally recorded surveillance cameras • Located in every room and hallway • 24 hour security monitoring • Keypad locks to access playrooms • Primasoft check-in software • Ensures child accountability
Finance and Accounting –Year 1 • REVENUE • Sales= $400,000 • START UP COSTS • Supplies= $5,485 • Build-out Cost= $164,000 • ANNUAL OPERATING COSTS • Labor/Wages= $163,620 • Supplies= $2,560 • Insurance= $8,000 • Rent= $120,000 • Permits= $27 • Utilities= $6,580 • Total Costs= $470,272 • NET INCOME $(70,272) • TAXES (30%) $(21,082) • NET PROFIT $(49,190) • RETURN ON EQUITY -29 % • $1.00 U.S. Dollar = $1.08 Australian Dollar
Return on Investment Net Present Value: $384,624
Local Limitations – Fairfax Corner • Economic limits • Regulates whether or not childcare will be used • Apprehensive customers • Unwilling to leave children with a business that has no reputation • Demographics in Fairfax • largest percentage of population are married, childless couples • Second largest percentage of population are married couples with children
Global Limitations - Australia • Government regulations for child to teacher ratios • Only 4% of childcare labor in Australia are filled by men • 62% of families handle childcare themselves • Only 6.2% use childcare services • Most private profit centers operate out of a single location • Childcare provided by stay-at-home parents seeking additional income
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