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BodyWorks Fitness Centers: Discover the Healthy You!

Join BodyWorks Fitness Centers to experience cutting-edge classes and equipment, offering a holistic approach to health and wellness. Our marketing goals include acquiring new members, generating publicity, and forming strong promotional partnerships. Current promotions include ads in local publications, features in health magazines, and exclusive membership incentives. Additional marketing ideas involve cross-promoting with health food products, enhancing magazine features, and offering seasonal promotions. Our next steps include training sales staff, partnering with potential sponsors, creating premium giveaways, and planning a launch party.

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BodyWorks Fitness Centers: Discover the Healthy You!

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  1. Kayla Calloway Period 3 BodyWorksFitnessCenters Marketing Strategies Let us help you find the healthy you!

  2. Overview • Marketing Goals • Current Promotions/Publicity • Other Marketing Ideas • Next Steps

  3. Marketing Goals • Image - Hip - Cutting-edge classes and equipment - Not just a place to work out • Acquire new members - Those without existing gym membership - Those who are members at other gyms • Garner as much publicity as possible • Attain strong promotional partners

  4. Current Promotions/Publicity • Running adds in several local newspapers and magazines • Feature in - “US Heath” magazine - “Get Fit“ magazine • Promotion with JUMP workout wear • Limited time 2-for-1 membership incentive • WNEW feature News segment on “What’s New in New York”

  5. Other Marketing Ideas • Food product cross-promotion - Protein bars - Bottled water - Other health foods • More health/news magazines features • New membership incentives • Free dumbbells with membership • Seasonal promotions • Local online advertising

  6. Next Steps… • Prep sales staff for opening day • Meet with potential promotional partners • Create premium items for giveaways • Preliminary plans for launch party

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