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P3P Outreach Project. Joshua Freed <jfreed@neted.org> http://www.neted.org. Housed at The Internet Education Foundation in Washington, DC Project of IEF and the W3C Core mission: Provide education and support for P3P implementation by industry

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p3p outreach project

P3P Outreach Project

Joshua Freed <jfreed@neted.org>


p3p outreach project2
Housed at The Internet Education Foundation in Washington, DC

Project of IEF and the W3C

Core mission: Provide education and support for P3P implementation by industry

Industry implementation first, followed by consumer education

Targeting Top 100 Web sites & other key Web sites

National series of P3P Implementation Workshops

Additional outreach to trade associations, conferences, etc.

Congressional and Administration outreach

P3P Outreach Project
p3p w3c s platform for privacy preferences
P3P: W3C's Platform for Privacy Preferences

The Goal of P3P -- Meet Increasing User Privacy Demands

  • Use the power of the Web to
    • enhance notice
    • enable better consent mechanisms
    • ensure more consumer choice
  • Framework for global privacy
  • Common vocabulary - translate the legalese
why implement p3p
Why Implement P3P?
  • Addresses one of the major concerns of Web users
    • Network Advertising Initiative (merging of personally-identifiable information and click-stream data)
    • Makes the privacy issue more transparent
  • Encourages dialogue between Web sites and end users
  • Builds confidence in Web use
  • Pro-active step by industry toward protecting privacy
what will be different

Long and complex privacy policies

Difficult to compare

Difficult to follow complex Web business relationships and structures

P3P Vision

Automated policies

Standardized policies

Each business declares a policy for each transaction (even cookies)

More consumer control

What will be different?
strong industry government support
Strong Industry & Government Support
  • Private sector backing for P3P as first-step tool to create common dialogue on privacy
  • Bi-partisan support on Capitol Hill for P3P
    • Internet Caucus Co-chairs
    • Leading Republicans and Democrats
  • Administration support for implementation
  • FTC views P3P as potentially positive step by industry on privacy
p3p implementation resources
P3P ImplementationResources
  • IEF’s P3P Outreach Project: Created to be the one-stop industry resource for P3P
    • Help answer the tough implementation questions
    • Highlight industry leadership on the issue
    • Implementation guide
    • Create and serve as central distributor of materials, including Power Points, workshop videos, white papers, etc.
p3p toolbox
Central clearinghouse for P3P Implementation information

Detailed implementation guide on how to P3P-enable your Web site

Background papers on P3P

Resources for specific P3P implementation questions

Links to P3P tools, including editors, browsers & plug-ins

Calendar of P3P implementation events

Outside P3P resources including consultants, W3C, key government links

Launching soon at www.p3ptoolbox.org!

P3P Toolbox
p3p implementations
P3P Implementations
  • IBM P3P Policy Editor
    • Create privacy policies in P3P and human-readable format (available today)
  • AT&T WorldNet Privacy Tool
    • Parses entire P3P policy in XML and provides users with notice (beta now, release in 1Q 2002)
  • Microsoft Internet Explorer 6.0
    • Focuses on cookies and standardized policies — “nutrition facts” (available today)
  • Netscape P3P Implementation in development for 2002
  • www.P3Ptoolbox.org coming soon
at t worldnet privacy tool
AT&T WorldNet Privacy Tool
  • Beta plug-in for IE4, IE5, IE6
  • Parses XML statement
  • Provides notice to users
  • Does not handle cookies
at t worldnet privacy tool13
AT&T WorldNet Privacy Tool
  • Categories based on data groups of P3P spec.
  • Covers Health, Financial, Personally Identifiable & Non-Personally Indentifiable Information
  • Three levels of settings & custom option
where is p3p today
21% of Top 100 Web Sites are P3P Enabled/In Process of Enabling

Including aol.com, cnet.com, earthlink.com, expedia.com, lycos.com, microsoft.com, yahoo.com, zdnet.com

Other Leading Companies

Att.com, hp.com, ibm.com, intel.com, pg.com

Major Web Advertising Companies

DoubleClick, Avenue A, WebSideStory

Senate and House Web Sites

leahy.senate.gov, allen.senate.gov, www.house.gov/adamsmith

Leading Internet Non-profits and Advocacy Groups

cdt.org, neted.org, truste.org, w3.org

Where is P3P today?

And many more….

next steps for p3p
Next Steps for P3P
  • Gradual Deployment in major browsers
  • Target Top 100 Web Sites
  • Getting beyond blinking VCRs for the Web – Consumer Education
  • Vocabulary use on backend for onward transfer of data (wireless and other standards)

More information: http://www.w3.org/P3P