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Impact of environment on consumer behaviour

Impact of environment on consumer behaviour. Why do you go to a particular store to make purchases? Seematti is the best place to buy clothes. I purchase all my gold from TBZ Environmental arousal. Shopping orientations.

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Impact of environment on consumer behaviour

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  1. Impact of environment on consumer behaviour Why do you go to a particular store to make purchases? Seematti is the best place to buy clothes. I purchase all my gold from TBZ Environmental arousal

  2. Shopping orientations • A shopping style that puts particular emphasis on certain activities or shopping motivations • The way shoppers perform their task of shopping

  3. Types of Shopping Styles

  4. Shopping Orientations of Indians • Experience sharing • Managing stress • Information seeking • Exploring • Relaxed after shopping • Loyal • Bargain seekers • Go & grab • List sticking • Visiting unplanned • Price driven • Avoiding crowd • Shopping from nearest store

  5. Temporal effects

  6. Organizational buying Process • Organizational buying - “the decision making process by which formal organizations establish the need for purchased products and services, and identify, evaluate and choose among alternative brands and suppliers”

  7. Business market V/S Consumer market • The business market consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others. • Industries making up the business market are agriculture, forestry, and fisheries; mining; manufacturing; construction; transportation; communication; public utilities; banking, finance, and insurance; distribution; and services

  8. Characteristics of business markets • Fewer, larger buyers • Close supplier-customer relationship • Professional purchasing • Several buying influences • Multiple sales calls • Derived demand • Inelastic demand • Fluctuating demand • Geographically concentrated buyers • Direct purchasing

  9. Buying Situations • Straight rebuy • Modified rebuy • New task

  10. Participants in the business buying process THE BUYING CENTRE It is composed of “all those individuals and groups who participate in the purchasing decision-making process, who share some common goals and the risks arising from the decisions.”

  11. ROLES IN THE PURCHASE DECISION PROCESS • Initiators • Users • Influencers • Deciders • Approvers • Buyers • Gatekeepers

  12. Buying centre influences Each member of the buying centre is likely to give priority to very different decision criteria.

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