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Case FM 95,7
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  1. Case FM 95,7 Örn S. Kaldalóns

  2. Name of the Pilot Profit matching popularity

  3. Decription of Pilot • FM 95,7 is a popular Music Radio Station • Claiming 80% of listeners aged 12-20 • The most profitable group is aged 20-40 • You do grow up • How to keep the growing listeners ?

  4. Svali • Sigvaldi Þórður Kaldalóns • Presenter and DJ for FM 95,7 • Worked for FM 95,7 since 1991 • Skífan Marketing manager • Marketeer of exclusive cars • Member of 4x4 Club

  5. Video killed the Radio Star! • True? • “Wrong again, Watson”! • Why?

  6. Music/Radio • Paint • Sing • Drive • Travel • Music keeps you company! • It’s FUN • While listening, radio lets you • Work • Cook • Jog • Shower • Babysit

  7. FM95,7 offers • Live Radio Broadcast • Websites • Photos and Videos • Top 5 list • Information (all important) • Advertising

  8. FM95,7 websites • www.fm957.is daily program, fun center, hottest hits, Zuuber, etc. • www.b2.is blogs, jokes, funny news, videos of the day, 100 best on YouTube, etc. • www.mbl.is an advanced newspaper web, podcast, etc. • www.visir.is an advanced TV/Radio web, program recordings, etc.

  9. www.fm957.is • offers a variety of entertainment • Radio broadcast • TV broadcast from live Studio • Letters from listeners • Podcast • Choice of funny videos • Downloading Radio Programs

  10. FM95,7 for mobiles • iPOD • iPHONE • MMS • SMS • Videos • MP3’s • ... • Downloading • Programs • Hitlists • Podcast • Videos + trailers • News • Blogs • Streaming • Playlists • Top 30

  11. Audience listening polls • Gallup • Diaries for a week • Listening devices • Carried during survey • Which station is listened to • for how long • TroyReseach • Each FM+ listener for a week • 1000-2000 listeners weekly • Judging 30 songs each time • Prize for each return

  12. Gallup Research week 40

  13. eBusiness and Media • Listeners and their mobiles • Laptops • Webpages • Download • Feedback • Over the network (Troy Research) • Gallup

  14. Conflicts Competition • RÚV (The National Broadcasting Service) • Bylgjan (same owners as FM957) • Price hike risky • Technology in infancy • Recording Studios costly

  15. Brainstorming • Package offerings • You are taken care of - followup • Frequent short Radio references • Over certain time period • References on the most used websites • Studio production • Already making complete Radio Programs • Sell experience to others!

  16. Ideal Final Result • Agegroup 20-40 increase • Radio niche increase • Awareness of FM957’s ability • Production Studio pilot • Improved Technology

  17. Technology limitation • Docking stations in cars • Direct Download to Mobiles (3G) • Recording Mobiles • Merger of Radio, TV, Mobiles, Internet and Computers

  18. Business potential • Total market: 7,2 M € in 2007 • 365’s turnover ~ 1,5 M €/year • FM’s profit ~ 120.000 €/year • Up 10% next 3-5 years? • Studio Production • 20-25% of income in 3-5 years?

  19. FM 95,7